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Rankfuse
rankfuse.com › home › digital marketing › standard banner ad sizes for programmatic and display campaigns
Standard Banner Ad Sizes for Programmatic and Display Campaigns | Rank Fuse Digital Marketing
September 18, 2025 - If you don’t know where to start, the sizes below will cover 90 percent plus of the available banner ad real estate across the web. These are the most common banner ad sizes used for programmatic and display campaigns and can cover any budget.
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Match2one
help.match2one.com › en › articles › 492799-recommended-ad-sizes
Recommended Ad Sizes | Match2One Help Center
Display-banner dimensions are controlled by publishers, and the inventory or ad-slots they make available on their site. We highly recommend using the six most popular ad sizes as a minimum, but the more different sizes you add, the better reach, and therefore results, your campaign will have.
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Ethic-ads
ethic-ads.com › home › blog › why use multiple banner sizes in programmatic display advertising?
Why Use Multiple Banner Sizes in Programmatic Display Advertising? — Ethic Advertising LLC-All Rights Reserved
April 26, 2024 - The next two closest ads were 300×250 (23.5967%) and 728×90 (22.4889%). Using these top three sizes will grant access to an estimated 93.1154% of online banner ad inventory.
People also ask

Why are banner ad sizes important?
Banner ads can efficiently grab users' attention and communicate a message. Banners come in different sizes for various platforms and across different devices, such as smartphones, tablet PCs, desktops, etc. Choosing the right size increases your chances for an ad campaign success.
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epom.com
epom.com › blog › digital-advertising › banner-ad-sizes
Banner Ad Sizes Mastery: Most Popular Options For Every Channel
What are the popular mobile banner ad sizes?
Here are some of them: smartphone banner (300*50 or 320*50), medium rectangle (300*250), mobile phone interstitials (640*1136, 750*1334, 1080*1920), and feature phone banners (small – 120*20, medium – 168*28, large – 216*36).
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epom.com
epom.com › blog › digital-advertising › banner-ad-sizes
Banner Ad Sizes Mastery: Most Popular Options For Every Channel
What are the standard banner ad sizes?
The standard banner ad sizes include 300x250 pixels (medium rectangle), 728x90 pixels (leaderboard), and 160x600 pixels (skyscraper), among others.
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setupad.com
setupad.com › home › ad formats › best-performing banner ad sizes for publishers in 2025
Best-Performing Banner Ad Sizes for Publishers in 2025
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Eskimi
eskimi.com › blog › banner-ad-sizes
Best-performing banner sizes for digital advertising
July 2, 2025 - Got in a variety of different banner sizes? Find out what are the most common & top-performing banner sizes that we identified from 4,5 billion ad opportunities.
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Crimtan
crimtan.com › home › creative specifications
Crimtan | Creative Specifications - Crimtan
October 1, 2025 - Display banners are online ads that merge text and visual components (images, animation, videos) with a call to action (CTA) message that directs users to a landing page. *Subject to some serving restrictions. Please contact your Account Manager before building. Total load size*: 2.2 MB maximum ...
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Setupad
setupad.com › home › ad formats › best-performing banner ad sizes for publishers in 2025
Best-Performing Banner Ad Sizes for Publishers in 2025
January 10, 2025 - Responsive ads automatically adjust their size, layout, and format to fit different screen sizes and devices. They are designed to provide a seamless and optimized user experience across different platforms, including desktops, laptops, tablets, and mobile devices. The concept of responsiveness in banner ads is derived from the need to adapt to the growing trend of multi-device usage.
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Match2One
match2one.com › home › top 10 banner sizes by region
Top 10 Banner Sizes by Region | Match2One
July 4, 2024 - Display-banner dimensions are controlled by pubslishers, and the inventory or ad-slots they make available on their site. The 300×250 Medium Rectangle banner is by far the most popular and widespread across all markets.
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Propensity
support.propensity.com › hc › en-us › articles › 20489786699419-Programmatic-Display-Ad-and-HTML5-Animations-Best-Practices
Programmatic Display Ad and HTML5 Animations Best Practices – Propensity
To benefit from the most scale, we support HTML5 ads in the following sizes: Mobile Banner (320 x 50) Mobile Banner (300 x 50) Large Mobile Banner (320 x 100) Large Mobile Banner (300 x 100) Leaderboard (728 x 90) Large Leaderboard (970 x 90) ...
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Owneriq
owneriq.com › assets › Ad Specs Guidelines_2020.pdf pdf
PROGRAMMATIC AD GUIDELINES & SPECIFICATIONS
ownerIQ is focused on leading the data market’s evolution towards transparency, relevancy and choice. We are bringing the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace.
Find elsewhere
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Epom
epom.com › blog › digital-advertising › banner-ad-sizes
Banner Ad Sizes Mastery: Most Popular Options For Every Channel
November 13, 2023 - Generally, when discussing programmatic advertising, it’s common to use the term “display banners.” But if you see “web banners” or “website banners” instead, don’t be confused. The essence is similar, and the specific context defines small differences. As we’ve discovered above, a display banner is usually offered through ad networks, such as Google Display Network (a part of AdSense). According to Google, in 2024, the top banner sizes are:
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Ad Ops Helpdesk
salemadops.freshdesk.com › support › solutions › articles › 64000282642-html5-banner-ads-programmatic-ad-specs-sizes
HTML5 Banner Ads - Programmatic Ad Specs & Sizes : Ad Ops Helpdesk
Acceptable standard ad units include: Skyscraper (160x600) Big Box (300x250) Leaderboard (728x90) Mobile Banner (320x50, 300x50) The HTML5 file size can be up to 200KB with a max animation of 30 seconds.
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MonetizeMore
monetizemore.com › blog › banner-sizes
Banner Sizes: The Must-Have Money Making Banners of 2025
March 18, 2025 - When it comes to monetizing your domain, determining what banner sizes to use is one of the most important things to consider. Banner sizes can greatly impact your site’s revenue potential, especially since some banner sizes have higher demand than others. Ready to boost your ad revenue by 360% with the best programmatic ad-tech company.
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Google
developers.google.com › admob › mobile ads sdk (android) › fixed size banner ads
Fixed size banner ads | Android | Google for Developers
Example: ads:adSize="320x50". ads:adUnitId: Set this to the ad unit in your app where ads are to be displayed. If you show banner ads in different activities, each would require an ad unit.
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Mta
mta.digital › home › explore the world of growth marketing › programmatic › the ultimate guide to programmatic ad formats for effective campaigns
The ultimate guide to programmatic ad formats for effective campaigns - Digital Performance Marketing Agency | MTA Digital
January 23, 2025 - We discussed various banner formats, such as Mobile Leaderboard (320×50), Medium Rectangle (300×250), and Leaderboard (728×90), among others, highlighting their popularity, costs, and best use cases.
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Gourmet Ads
gourmetads.com › ad-specs
Ad Specs / Creative Specifications
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
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Socastdigital
support.socastdigital.com › portal › en › kb › articles › ad-tech-specs
SoCast Support Center
Growing Programmatic Revenue (i.e. ... these specs helps ensure your ads display correctly and perform well. Standard display banner sizes: Mobile Banner: 320 x 50 px ·...
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RevenueJack
revenuejack.com › blog › banner-ad-sizes-you-actually-need-for-2025-google-meta-programmatic
Banner Ad Sizes You Actually Need for 2025 | RevenueJack
Based on the latest network data and advertiser consensus, these 6–8 banner sizes cover the majority of inventory across Google, programmatic, and major publishers.
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MonetizeMore
monetizemore.com › blog › best-ad-banner-sizes
Banner Sizes: The Must-Have Banners of 2023
March 31, 2025 - Mobile banner ads can 2X sales when used along with mobile video ads, rewarded ads and interstitial ads. ... Use 320×100 Mobile Ad Dimensions To Get Better CTRs. A user-friendly site is an Adsense-friendly site.
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Publift
publift.com › home › blog › banner ad sizes: 8 most popular formats in 2025 explained
Banner Ad Sizes: 8 Most Popular Formats in 2025 Explained
3 days ago - Discover the top performing banner ad sizes for display advertising and learn how to create an effective banner ad to maximise revenue.
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Newor Media Blog
newormedia.com › home › most common banner ad sizes in 2025 (and why they still matter)
Most Common Banner Advertising Sizes in 2025 for Better Performance
May 16, 2025 - But standard banner sizes still dominate in terms of demand and fill. Most programmatic campaigns are built around fixed dimensions, so if your site doesn’t support those specific sizes, you’re likely leaving money on the table.