Google Support
support.google.com › admanager › answer › 7637485
Programmatic Guaranteed vs. Preferred Deals - Google Ad Manager Help
Programmatic Guaranteed: You and the buyer negotiate a price and terms for inventory that's reserved (guaranteed) for that buyer. Inventory is designated only for that buyer at that price. Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy.
Setupad
setupad.com › home › programmatic advertising › 4 types of programmatic deals: a comprehensive guide
4 Types of Programmatic Deals: A Comprehensive Guide
December 2, 2024 - Preferred deals involve advertisers negotiating prices for specific inventory without bidding. Programmatic guarantee ensures advertisers a fixed amount of inventory at a predetermined price, ensuring availability and predictability.
Videos
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What is Preferred Deal? - YouTube
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How Programmatic Guaranteed Deals Work in Streaming TV | Index ...
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Understanding the Types of Programmatic Deals in Streaming TV | ...
15:25
Programmatic Guaranteed Deals and Preferred Deals in ...
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PMP & Programmatic Guaranteed Growing In Popularity With Buyers ...
AppsFlyer
appsflyer.com › appsflyer homepage › preferred deals
What are preferred deals? | AppsFlyer mobile glossary
September 13, 2023 - However, with programmatic guaranteed, a publisher reserves ad inventory for a particular buyer. The publisher also guarantees a certain number of impressions in exchange for a fixed price.
StackAdapt
stackadapt.com › resources › blog
Programmatic Guaranteed: How It Works and When to Use It
May 26, 2025 - Although both fall under the umbrella ... and preferred deals is that preferred deals give advertisers the first opportunity to purchase inventory from a publisher at a pre-negotiated price....
DataBeat
databeat.io › home › knowledge base › comparison of pg and pd
Programmatic Guaranteed vs. Preferred Deals - DataBeat
January 15, 2025 - Preferred Deals are another type of programmatic advertising deal that allows advertisers to purchase premium inventory from publishers at a fixed price. In a PD deal, the advertiser gets priority access to the publisher’s inventory before ...
Eskimi
eskimi.com › blog › programmatic-guaranteed
What Is Programmatic Guaranteed? How It Works & Why Use It
January 18, 2023 - As opposed to PMPs, with programmatic guaranteed the inventory is reserved for the specific advertiser. Preferred deals, as well as programmatic guaranteed, are a part of programmatic direct, which means that these deals also involve 1:1 negotiation ...
War Room Inc
warroominc.com › institute-library › blog › programmatic-guaranteed-vs-preferred-deals
Programmatic Guaranteed vs Preferred Deals
November 7, 2022 - Here’s a quick summary: Programmatic Guaranteed: Ad publishers can guarantee to serve a certain amount of impressions. Preferred Deals: There are no guarantees on impression volumes.
Verve
verve.com › home › blog › back to basics: guide to programmatic deals
Back to Basics: Guide to programmatic deals
October 28, 2025 - When an ad request comes through, the advertiser with a preferred deal has an opportunity to bid at the pre-negotiated fixed eCPM price in real time, before the inventory heads to open auction.
Reddit
reddit.com › r/programmatic › pmp vs preferred deals
r/programmatic on Reddit: Pmp vs preferred deals
November 16, 2023 -
Hi everybody!
Can anyone help me with this? What are the advantages for advertisers and publishers when working with pmp vs preferred deals? I understand the difference between one and the other
I know that a PMP is RTB, a private auction while a preferred deal is programmatic direct with a fixed price without guaranteed inventory but what would be the advantage and disadvantage from one side to the other advertisers and publishers
Thx!
A-Ads
publishergrowth.com › blog-details › programmatic-guaranteed-vs-preferred-deals-key-differences
Programmatic Guaranteed vs Preferred Deals: Key Differences
In such deals, the buyer and seller come to an agreement, and you can offer them standard CPM or sponsorship CPD (cost per day). A Preferred Deal helps you to offer buyers inventory at a price and terms that have been specifically negotiated for the inventory.
AdPushup
adpushup.com › blog › programmatic › 4 programmatic deal types: when and why to use each
4 Programmatic Deal Types: When and Why to Use Each
May 27, 2025 - Preferred Deals offer a first-look fixed-price option for a single buyer, which is great for targeted demand but carries fill-rate risk. Programmatic Guaranteed secures guaranteed impressions at a negotiated price—ideal for high-value placements ...
Taboola
taboola.com › home › marketing hub › guaranteed, pmp and direct: types of programmatic advertising deals explained
Guaranteed, PMP and Direct: Types of Programmatic Advertising Deals Explained
June 9, 2025 - Programmatic guaranteed occurs when a publisher and advertiser agree on a fixed — or guaranteed — CPM for a deal. Alternatively, a programmatic preferred deal happens when the publisher sets aside inventory for a particular price, but the ...
LinkedIn
linkedin.com › all › programmatic media buying
Programmatic Guaranteed vs Preferred Deals: How to Choose
April 12, 2023 - Programmatic guaranteed deals offer more certainty, control, and transparency for both parties, but they also require more upfront commitment, planning, and integration. Preferred deals offer more flexibility, efficiency, and competition for ...
Blockthrough
blockthrough.com › blog › guide-to-the-4-programmatic-deal-types
A publisher’s guide to the 4 programmatic deal types – Blockthrough
Unlike a Programmatic Guaranteed deal, an advertiser is not obligated to bid on your inventory in a PMP or Preferred Deal.
PubGalaxy
pubgalaxy.com › blog › ad-tech › preferred-deals-what-are-they-pros-cons-and-differences-with-other-programmatic-direct-deals
Preferred Deals: What are they, pros, cons, and differences with other Programmatic Direct deals - PubGalaxy
But there are some significant differences as well. First, Preferred Deals do not entail a guarantee for buying the inventory, the advertiser can choose to back out once they get their first look.
Think with Google
thinkwithgoogle.com › _qs › documents › 717 › canadian-buyers-guide-to-programmatic-direct.pdf pdf
1 The buyer's guide to Programmatic Direct
Programmatic Direct deals including · Programmatic Guaranteed, Preferred · Deals, and Private Auctions. Review your media needs and · select the right deal type. Depending on your marketing · objectives, you may want to purchase · guaranteed impressions or only ·
Publift
publift.com › home › blog › what is programmatic guaranteed?
What is Programmatic Guaranteed? | Publift
September 29, 2025 - This model guarantees advertisers ... generate from the deal. Programmatic guaranteed offers greater reliability and is often preferred by brands that prioritize assured results over flexibility....
Grumft
grumft.com › início › publicidade programática › preferred deals vs. other programmatic transactions
Preferred Deals vs. Other Programmatic Transactions
July 9, 2025 - Preferred Deals vs. Programmatic Guaranteed: Both are direct deals where chosen agencies and advertisers get exclusive inventory access. However, in Preferential Agreements, there’s no guaranteed purchase commitment, and advertisers can decide ...
Bidswitch
blog.bidswitch.com › programmatic-deals-101-what-every-marketer-needs-to-know
Programmatic Deals 101: What Every Marketer Needs to Know
December 18, 2024 - Categorized as programmatic direct, ... list. Unlike Programmatic Guaranteed (covered below), the number of impressions that will be bought or sold is not fixed....