December 2, 2024 - The preferred deal offers a fixed CPM, exclusive inventory preview, and direct negotiation between publishers and advertisers. This can be a good way to sell premium inventory without guaranteeing a fixed volume of impressions.

Programmatic Guaranteed: You and the buyer negotiate a price and terms for inventory that's reserved (guaranteed) for that buyer. Inventory is designated only for that buyer at that price. Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally buy.

Preferred Deals are direct deals within which the publisher agrees to provide exclusive first-look to specific inventory in exchange for a predetermined CPM rate. The terms are negotiated via Google Ad Manager and the price is fixed, no auction ...

October 28, 2025 - When an ad request comes through, the advertiser with a preferred deal has an opportunity to bid at the pre-negotiated fixed eCPM price in real time, before the inventory heads to open auction. Inventory is not guaranteed. Also known as: guaranteed buy, programmatic direct, automated guaranteed

May 27, 2025 - As the name suggests, preferred deals allow a single buyer the opportunity to buy inventory before it becomes available to the open market. Programmatic guaranteed is an exclusive way to sell ad inventory, including a single buyer negotiating ...

April 7, 2025 - These are guaranteed buys between a single media owner and single buyer for specific, reserved inventory at a set price negotiated between the two parties. Preferred deals, sometimes called ...

September 13, 2023 - However, with programmatic guaranteed, a publisher reserves ad inventory for a particular buyer. The publisher also guarantees a certain number of impressions in exchange for a fixed price. Other details, such as price, date range, and ad placement, are also negotiated beforehand. On the other hand, preferred deals don’t require publishers to reserve inventory for specific buyers, don’t guarantee a fixed volume of impressions, and also get lower priority in ad servers than programmatic guaranteed.

December 18, 2024 - Programmatic deals were developed to introduce more flexibility and control into the media trading process. Advertisers can tailor it to better meet the objectives of a campaign and publishers can ensure they are maximizing returns on their inventory. Within the programmatic ecosystem, there are now four main types of programmatic transactions: the open auction, Private Marketplace (PMP), Preferred Deals (PD), and Programmatic Guaranteed (PG).

January 18, 2023 - As opposed to PMPs, with programmatic guaranteed the inventory is reserved for the specific advertiser. Preferred deals, as well as programmatic guaranteed, are a part of programmatic direct, which means that these deals also involve 1:1 negotiation – agreeing on premium placements, fixed prices, etc.

Preferred deals are direct agreements between publishers and advertisers where inventory prices are set in advance, and the inventory is offered to the advertiser before entering the broader programmatic bidding process.

July 16, 2025 - A PMP (Private Marketplace) is similar to a preferred deal, offering advertisers access to premium inventory through private auctions. But, preferred deals are direct agreements between an advertiser and publisher. There’s no need for auctions.

November 7, 2022 - Here’s a quick summary: Programmatic Guaranteed: Ad publishers can guarantee to serve a certain amount of impressions. Preferred Deals: There are no guarantees on impression volumes.

Programmatic Guaranteed, Programmatic Direct, or Preferred deal is an option that bypasses auctions completely. The preferred deal makes it possible for publishers to sell their premium media inventory at a negotiated fixed CPM to selected advertisers. The deal is then transacted in real-time, ...

Once finalized, the buyer has an initial or "preferred" opportunity to bid on that inventory at the negotiated CPM fixed price. Tip: If the buyer opts not to secure the inventory, or fails to place a valid bid above the negotiated CPM fixed price, it may become available on the Open Auction or Private Auctions. This provides your inventory with another possible way to earn revenue. Programmatic guaranteed and non-guaranteed proposals negotiate the same way.

A preferred deal is a type of programmatic ad buying where a publisher offers a specific advertiser a guaranteed number of ad impressions at a fixed price.

January 15, 2025 - Risk of overpaying: If the negotiated ... another type of programmatic advertising deal that allows advertisers to purchase premium inventory from publishers at a fixed price....

September 4, 2023 - Private Marketplace (PMP): Both these transactions allow publishers to invite buyers. However, in preferred deals, there is no auction or Real-Time Bidding (RTB), and the inventory price is fixed.

Easier to set up: There is no contract, similar to a Private Marketplace deal. Control: You see what type of ad creatives would show up on your website. Better revenue potential: The revenue potential is higher for you as you are able to set your own floor price. ... No revenue guarantee: You may be able to set your floor price but the advertiser does not need to commit to buying inventory at a set price. This can lower your fill rate. Risk of lower CPMs: Your ad placement may pass through the Preferred Deal phase and go straight to the open auction where your ad placements may sell at a lower CPM rate.

December 13, 2023 - In programmatic deals, buyers and sellers agree on transaction terms with each other directly but decide to execute through programmatic platforms to reap the benefits of programmatic technologies.