I hate QDA software, namely because my qualitative analysis is always inductive, interpretive, and about theory-building. If it’s for theory-testing, QDA software like NVivo is great; you just code stuff deductively and categorize it all and count it. You aren’t theory-testing much if you’re doing phenomenology, imo. QDA software won’t be much help. I would worry less about the tools and more about the sense you’re making of data. I’d write memos first, then see what emerges that’s interesting and follow that. Once you have a decent idea of what you’re looking for, I would then think about the unit of analysis that lets me gain insight into that. There are a lot of ways to chunk/segment data, so be intentional. THEN you can code - at which point you can ask what tool might help you do that. Personally, I do all my coding on Google Sheets or Google Docs (if coding is even a core analytic activity I engage in at all; oftentimes it’s not). I like those tools bc they’re flexible and easy to import or export data or segments. NVivo and MaxQDA and Atlas.TI are such a pain to me. (Again, useful for deductive coding and generating counts but not for emergent theory-building work.) So, I’d start with some sense making and memoing and see what feels right afterwards. Answer from decisionagonized on reddit.com
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Lumivero
lumivero.com › home › products › nvivo
NVivo: Leading Qualitative Data Analysis Software | Lumivero
January 10, 2025 - Unlock deeper insights with NVivo, the leading qualitative data analysis software (QDAS) for organizing and analyzing unstructured data.
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PubMed Central
pmc.ncbi.nlm.nih.gov › articles › PMC9014916
NVivo - PMC
NVivo is a computer software program that allows researchers to manage, analyze, and visualize qualitative data and documents systematically and individually. It is user-friendly for researchers who are familiar with coding and qualitative data analysis strategies.
Discussions

NVivo or Excel for qualitative data analysis?
I hate QDA software, namely because my qualitative analysis is always inductive, interpretive, and about theory-building. If it’s for theory-testing, QDA software like NVivo is great; you just code stuff deductively and categorize it all and count it. You aren’t theory-testing much if you’re doing phenomenology, imo. QDA software won’t be much help. I would worry less about the tools and more about the sense you’re making of data. I’d write memos first, then see what emerges that’s interesting and follow that. Once you have a decent idea of what you’re looking for, I would then think about the unit of analysis that lets me gain insight into that. There are a lot of ways to chunk/segment data, so be intentional. THEN you can code - at which point you can ask what tool might help you do that. Personally, I do all my coding on Google Sheets or Google Docs (if coding is even a core analytic activity I engage in at all; oftentimes it’s not). I like those tools bc they’re flexible and easy to import or export data or segments. NVivo and MaxQDA and Atlas.TI are such a pain to me. (Again, useful for deductive coding and generating counts but not for emergent theory-building work.) So, I’d start with some sense making and memoing and see what feels right afterwards. More on reddit.com
🌐 r/academia
26
4
May 29, 2025
Getting Started with Qualitative Data Analysis using Nvivo
I’m trying to get a foothold on qualitative data analysis using Nvivo. First off, I must admit my addiction to quantitative methods through out much of my career. But recently, I’m getting obsessed with qualitative approaches to research, because of their potential to generate more detailed and comprehensive insights. However, I’m not familiar with the Nvivo software... More on researchgate.net
🌐 researchgate.net
12
4
December 21, 2023
best software for qualitative data analysis?
I would look at R and see if there are libraries to do what you want. Very powerful skill that you can take anywhere. The learning curve is steep, if you don't know any other programming languages, expect a 3-6 month beginner phase. Tons of resources online though, you will not get stuck. More on reddit.com
🌐 r/GradSchool
15
3
May 22, 2019
Best Software for Qualitative Research - On a budget
100 is a huge (and imo unnecessary) sample size for in-depth interviews. 30-50 is closer to normal, and if you have to hand code them, you can. The software (Atlas.ti; QDAMiner etc) will be prohibitively expensive. The only reason to do interviews is because you are after depth of information; if you want to generalize to a population you need to do a survey using random sampling. Doing more interviews will not make your findings more valid, nor will it make them generalizable. There is research showing that generally after 30 interviews you're just hearing the same kinds of things from different people. Source: https://anthrosource.onlinelibrary.wiley.com/doi/abs/10.1525/aa.1986.88.2.02a00020 More on reddit.com
🌐 r/PhD
14
1
March 12, 2024
People also ask

What is NVivo?
NVivo is Lumivero’s qualitative analysis software that helps you import, organize, explore and collaborate on data to uncover insights faster.
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lumivero.com
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NVivo: Leading Qualitative Data Analysis Software | Lumivero
Who is NVivo for?
Students, individual researchers, and organizations. Student licenses provide 12-month access; individual and small-group licenses are for one named user each.
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NVivo: Leading Qualitative Data Analysis Software | Lumivero
How much does NVivo cost?
Students, individuals, and small groups can purchase online. For larger teams (10+ licenses), contact sales or a partner for volume options.
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NVivo: Leading Qualitative Data Analysis Software | Lumivero
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Lumivero
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Getting Started with NVivo
August 20, 2024 - NVivo is the most powerful and most cited software for qualitative data analysis. Whether you’re exploring NVivo on a 14-day free trial or have purchased a license and are ready to get started with your research project, follow these simple steps to get up and running fast.
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Johns Hopkins University
guides.library.jhu.edu › QDAS
Qualitative Data Analysis Software (QDAS) overview - Qualitative Data Analysis Software (nVivo, Atlas.TI, and more) - Guides at Johns Hopkins University
October 29, 2025 - Qualitative research has benefited from a range of software tools facilitating most qualitative methodological techniques, particularly those involving multimedia digital data. These guides focus on two major QDAS products, NVivo and ATLAS.ti. Both programs can be found on the workstations at the Data Services computer lab on A-level, Eisenhower Library, and NVivo is available through JHU's SAFE Desktop.
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NVivo
nvivo.de › home › nvivo + ki
NVivo 15: Grow Your Research Team with Qualitative Data ...
September 12, 2024 - We’re thrilled to announce the release of NVivo 15, the latest version of Lumivero’s most trusted qualitative data analysis (QDA) software*. This release is designed to revolutionize the way researchers analyze qualitative data, incorporating advanced Lumivero AI Assistant features and ...
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Lumivero
lumivero.com › home › qualitative data analysis › nvivo subscription
Buy NVivo annual license for powerful qualitative data analysis
NVivo — License
NVivo qualitative and mixed-methods analysis software license.
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Reddit
reddit.com › r/academia › nvivo or excel for qualitative data analysis?
r/academia on Reddit: NVivo or Excel for qualitative data analysis?
May 29, 2025 -

Hi all. I am at a height of frustration with NVivo right now. I'm watching video after video and cannot, for the life of me, understand how to use the software.

Has anyone used just Excel for analyzing a small dataset qualitative data? For reference, I have 6 participants in my life history / phenomenological dissertation study. My data are interview audios, transcriptions of the interviews, and 1-2 journal entries for each participant. I plan on inductive and deductive coding.

TIA

Top answer
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I hate QDA software, namely because my qualitative analysis is always inductive, interpretive, and about theory-building. If it’s for theory-testing, QDA software like NVivo is great; you just code stuff deductively and categorize it all and count it. You aren’t theory-testing much if you’re doing phenomenology, imo. QDA software won’t be much help. I would worry less about the tools and more about the sense you’re making of data. I’d write memos first, then see what emerges that’s interesting and follow that. Once you have a decent idea of what you’re looking for, I would then think about the unit of analysis that lets me gain insight into that. There are a lot of ways to chunk/segment data, so be intentional. THEN you can code - at which point you can ask what tool might help you do that. Personally, I do all my coding on Google Sheets or Google Docs (if coding is even a core analytic activity I engage in at all; oftentimes it’s not). I like those tools bc they’re flexible and easy to import or export data or segments. NVivo and MaxQDA and Atlas.TI are such a pain to me. (Again, useful for deductive coding and generating counts but not for emergent theory-building work.) So, I’d start with some sense making and memoing and see what feels right afterwards.
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5
To be frank I do qualitative coding in word with colors and comments and then print key passages and cut them out. I hand manipulate them and write various codes on notecards and move them around. Later I more formally write this up but to work with the raw data I need a tactile and embodied way to work with it. A more empiricist or post positivist qualitative scholar would smirk at this. So really it all depends on how you can defend it from the literature and who your examiners will be.
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Kent State University
libguides.library.kent.edu › statconsulting › NVivo
About NVivo - Statistical & Qualitative Data Analysis Software - LibGuides at Kent State University
NVivo is a software program used for qualitative and mixed-methods research. Specifically, it is used for the analysis of unstructured text, audio, video, and image data, including (but not limited to) interviews, focus groups, surveys, social media, and journal articles.
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PubMed Central
pmc.ncbi.nlm.nih.gov › articles › PMC4478399
The Implication of Using NVivo Software in Qualitative Data Analysis: Evidence-Based Reflections - PMC
In this paper, the author reflects on his experience of interacting with one of the popular CAQDAS (NVivo) in order to provide evidence-based implications of using the software. The key message is that unlike statistical software, the main function of CAQDAS is not to analyse data but rather to aid the analysis process, which the researcher must always remain in control of. In other words, researchers must equally know that no software can analyse qualitative data.
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Wikipedia
en.wikipedia.org › wiki › NVivo
NVivo - Wikipedia
July 3, 2025 - NVivo is a qualitative data analysis (QDA) computer software package, formerly developed and marketed by QSR International, which is now part of Lumivero. NVivo is used in the social sciences, such as anthropology, psychology, communication, sociology and human geography, as well as fields ...
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Harvard Library
library.harvard.edu › services-tools › nvivo
NVivo | Harvard Library
Working with qualitative data and statistics? This powerful software for qualitative research analysis can help. NVivo is a professional-level software program for qualitative research.
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University of California Irvine
guides.lib.uci.edu › dataanalysis › nvivo
NVivo - Software for Data Analysis - Research Guides at University of California Irvine
2 weeks ago - NVivo is a qualitative data analysis package from QSR International. NVivo helps researchers to organize and analyze complex textual and multimedia data. The software allows users to classify, sort and arrange thousands of pieces of information.
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Ox
itsg.socsci.ox.ac.uk › nvivo
Nvivo | Social Sciences Information Technology and Services Group
NVivo is a qualitative data analysis (QDA) computer software package produced by QSR International. It has been designed for qualitative researchers working with very rich text-based and/or multimedia information, where deep levels of analysis ...
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ResearchGate
researchgate.net › publication › 259185049_Qualitative_Data_Analysis_Software_NVivo
(PDF) Qualitative Data Analysis Software: NVivo
January 1, 2004 - PDF | On Jan 1, 2004, Ralph Godau published Qualitative Data Analysis Software: NVivo | Find, read and cite all the research you need on ResearchGate
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Liberty
askusatthelibrary.liberty.edu › faq › 431745
What is qualitative data analysis software like NVivo OR Atlas.ti? - LibAnswers
September 29, 2025 - In NVivo / ATLAS.ti, you can create a codebook (a hierarchical or flat set of codes) and then apply codes to segments of your data. You can revise, merge, split, rename, or reorganize codes over time as your analysis evolves. The software enables you to retrieve all data segments associated with a given code (or combination of codes).
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NVivo
nvivo.de › home
NVivo 15 - The Most Trusted Qualitative Analysis Software ...
November 5, 2024 - Discover more from your qualitative ... themes, run advanced queries, and discover evidence-based insights faster with Lumivero AI Assistant, allowing you to achieve rigorous research results in less time....
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ResearchHub
research-hub.auckland.ac.nz › software › nvivo
NVivo - ResearchHub - University of Auckland
The ResearchHub connects you with people, resources, and services from across the University to enhance and accelerate your research.
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University of Alabama
guides.lib.ua.edu › nvivo
Home - NVivo - Research Guides at University of Alabama
October 21, 2025 - NVivo is a data analysis software that supports qualitative and mixed methods research.