There are two distinct types of data collection and study—qualitative and quantitative. While both provide an analysis of data, they differ in their approach and the type of data they collect. Awareness of these approaches can help researchers construct their study and data collection methods. Qualitative research methods include gathering and interpreting non-numerical data. Quantitative studies, in contrast, require different data collection methods. These methods include compiling numerical data to test causal relationships among variables.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. · Quantitative methods allow you to systematically measure variables and test hypotheses. Qualitative methods allow you to explore concepts and experiences in more detail.

Both quantitative and qualitative methods seek to find patterns in the data they collect that point to a relationship between elements. Qualitative and quantitative data are both instrumental in supporting existing theories and developing new ones. Ultimately, the researcher must determine which kind of research best serves the goals of the study.