One thing that helped us was combining retention metrics with session replays and funnels using UXCam to see what users were actually doing before they dropped off. For example, we found that users who explored a certain feature within the first session were way more likely to return, something we’d have missed with just raw retention data. We also started mapping “aha moments” and measuring time to value based on in-app behavior rather than just days since signup. Answer from Apart_Ad843 on reddit.com
Sendbird
sendbird.com › blog › app-retention-benchmarks-broken-down-by-industry
Mobile app user retention benchmarks broken down by industry | Sendbird
This metric provides insight into the app user’s engagement and loyalty. Note that a high retention rate indicates that an app is effectively meeting user needs and maintaining their interest.
UXCam
uxcam.com › blog › mobile-app-retention-metrics
5 Most Important Mobile App Retention Metrics to Measure
January 1, 2025 - By understanding user retention rate, companies can make better decisions around their product strategy and prioritize features and updates that will keep their app engaging for users over time. The goal is always to achieve an ever-increasing user retention rate. Session length is (surprise, surprise) the average length of a user’s single session in your app. A longer session length is generally considered a positive metric that shows the user was engaged with the product.
Videos
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Use Industry Benchmarks to Grow Your Mobile App - YouTube
Adjust
adjust.com › resources › guides › user retention
The app user retention handbook for marketers | Adjust
To measure the retention rate for ... or channel, divide the number of active users at the end of a set time period by the number of active users who started at the beginning of the time period and multiply by 100....
Pushwoosh
pushwoosh.com › blog › increase-user-retention-rate
Increase app retention 2026: Benchmarks, strategies & examples
3 weeks ago - D1 / D7 / D30 retention: These metrics show how well your onboarding, activation, and habit loops work. ... DAU, MAU: Daily and monthly active users help determine usage frequency and engagement depth. Stickiness rate (DAU ÷ MAU): Shows how often monthly users return daily.
Business of Apps
businessofapps.com › data › app retention rates (2025)
App Retention Rates (2025) - Business of Apps
July 23, 2025 - Key App Retention StatisticsAndroid App Retention RateiOS App Retention RateRetention Rate by App CategoryApp Retention Rate by CountryApp Retention Rate by RegionSubscription Retention RateSubscription Retention Rate by CategoryApp retention is one of the most important metrics app marketers use to quantify an app's success rate, and whether attempts to keep a user active have worked.
Reddit
reddit.com › r/userexperience › how do you track retention for mobile apps? need experienced advice
r/userexperience on Reddit: How do you track retention for mobile apps? Need experienced advice
April 17, 2025 -
I’m part of a small team building a mobile productivity app, and while we’ve been tracking basic retention (day 1, 7, 30), it feels pretty surface-level. We’re now trying to dig deeper into why users churn and what behavior patterns lead to long-term retention.
Things like:
Are certain feature paths more “sticky”?
Does time to value impact retention?
Are users bouncing after hitting friction points?
We’ve use Firebase now, but it doesn't give much context on the why. Has anyone used frameworks or tools that helped you get more meaningful insights into user retention? Would love to hear what worked for you, especially if it helped shape product decisions.
Top answer 1 of 5
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One thing that helped us was combining retention metrics with session replays and funnels using UXCam to see what users were actually doing before they dropped off. For example, we found that users who explored a certain feature within the first session were way more likely to return, something we’d have missed with just raw retention data. We also started mapping “aha moments” and measuring time to value based on in-app behavior rather than just days since signup.
2 of 5
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are you tracking broad user behaviour analytics using tools like GA/adobe analytics/amplitude/mixpanel, instead of just events in firebase? it's a lot of data, but if you have the ability to look at lots of aggregated session data, you might be able to see where you might have common dropoff points in key flows.
Apple Developer
developer.apple.com › help › app-store-connect › view-app-analytics › measure-app-retention
Measure app retention - View App Analytics - App Store Connect - Help - Apple Developer
App Analytics retention measures the usage of your app over time.
Mistplay
business.mistplay.com › resources › mobile-app-user-retention-metrics
8 crucial user retention metrics to track for your mobile app | Mistplay
User retention refers to the concept ... after they install your app on their device. User retention is often tracked by the retention rate – a key metric that measures the percentage of users who continue to engage with your ...
Screeb
screeb.app › blog › 5-metrics-mobile-apps-product-managers-must-track-to-improve-user-retention
5 Metrics Mobile Apps Product Managers Must Track to Improve User Retention
Boost your mobile app's user retention by tracking these 5 key metrics: Retention Rate, DAU/MAU, Churn Rate, Average Session Duration, and Feature Adoption. Learn actionable strategies and see examples from top apps."
Geckoboard
geckoboard.com › kpi examples › mobile app
Retention Rate | KPI example | Geckoboard
Although exact benchmarks vary by industry, mobile apps on average have a 30-day Retention Rate of 42% and a 90-day Retention Rate of 25%. The average 30-day rate broken down by industry ranges from 27% to 43%, but for higher performing apps, ...
Plotline
plotline.so › blog › retention-rates-mobile-apps-by-industry
Retention Rates for Mobile Apps by Industry
Retention rate measures the percentage of users who continue using your app, while churn rate measures the percentage who stop using it. They are inverse metrics: Churn Rate = 100% - Retention Rate.
Z2adigital
z2adigital.com › blog-content › how-to-calculate-retention-rate-for-mobile-apps
How to Calculate Retention Rate for Mobile Apps | Z2A Digital
By the end of the month, you have 1,100 active users.Using the formula:Retention Rate = (1100 - 200 / 1000) × 100 = 90%This means that of the original 1,000 users, 900 were still actively using your app by the end of the month, resulting in ...
Whatfix
whatfix.com › home › user onboarding › what is user retention? how to measure & improve it (2025)
What Is User Retention? How to Measure & Improve It (2025)
October 3, 2025 - You can calculate user retention for your app or focus on specific features. If you’re measuring user retention for your overall product, you can look at the number of logins over time. For specifics, focus on the number of users interacting with a particular feature over your timeframe. User retention measures individual users who log into or use a product (this is a usage metric for product teams).
Adjust
adjust.com › blog › what makes a good retention rate
Insights into what makes a good mobile app retention rate | Adjust
These include active daily users, churn rate, lifetime value (LTV), a range of revenue metrics, and many more · For more information on increasing user retention with more insights, examples, and strategies, check out our guide — User retention: ...
Userpilot
userpilot.com › blog › mobile-app-retention
Mobile App Retention: 8 Strategies and Best Practices That Work
April 14, 2025 - Mobile app retention is the percentage of users who continue using a mobile app after their first install over a defined period of time. With Day 1, Day 7, and Day 30 being common benchmarks. It’s a key performance metric that reflects how ...
TekRevol
tekrevol.com › home › app user retention: what it is, how to measure it, and 15 strategies
App User Retention: What It Is, How to Measure It, and 15 Strategies
March 5, 2025 - These friction points are retention killers. Track metrics like time spent on each screen, navigation paths, and feature adoption rates to find and fix the hidden barriers to continued usage.
GetStream
getstream.io › product
2026 Guide to App Retention: Benchmarks, Stats, and More
October 22, 2025 - See how your apps' retention rates compare across industries. Get up-to-date stats and insights for keeping users engaged long after install.
Unity
unity.com › glossary › app-retention-rate
What is App Retention Rate: App Retention Rate Definition | Unity
User retention is an app’s ability to keep users coming back. In order to measure user retention, app developers look at key metrics such as Day 1, 7, 30 retention rate, virality, and social sharing.
Userpilot
userpilot.com › blog › app-retention-rate
What is App Retention Rate: 5 Effective Tactics to Improve It
April 9, 2025 - For example, if an e-commerce app has a churn rate of 90% within the first month, it suggests users aren’t finding reasons to return after their initial interaction. Tracking your user retention is essential to engage users and reduce churn. You can spot when and where users drop off in their journey by continuously monitoring retention metrics.