RugsUSA has some very good deals but returning is very expensive. So, it's a bit of a gamble. And just FYI, if you find a rug you like on a site like Wayfair, Target, RugsUSA, Amazon, you can right-click a picture of it and search Google for the image and often find the rug for sale on other websites, sometimes at better prices. More on reddit.com

The vast majority of rugs should indeed be BIFL provided you take decent care of it and buy a quality rug from the start. There are several distributors online who sell really ratty, low quality rugs at prices believed to be too good to be true, and while the rug will last years and years and years… you’re better off shelling a few hundred more and getting something of higher quality made with better yarns, fibers, updated machines or tools, and better trade/labor practices. Websites off the top of my head that I would include in this low tier: nearly everything off Amazon and Target and Wayfair, RugsUSA, a good majority of Etsy sellers. There are some good Etsy rug sellers, but be wary and do your research. RugsUSA, in my opinion, peddles cheap crap, uses deceptive photos, and the return process is a pain in the ass. Avoid Ruggable… excessively overpriced. In the tier above that would be west elm, crate and barrel. I really do think IKEA has decent rugs if you’re willing to splurge beyond the basics. Serena and Lilly looks decent. I’ve had great pleasure shopping on Revival. I think they have a good mix of new pieces and vintage one of a kind. Try them out for sure. Rug trade is one of the oldest professions in the modern world. If you live in a major city, take the time to explore the area for great rug stores, traders, and vendors. They’ll have some amazing pieces that truly will last a lifetime. One last thing is to narrow down where the rug is going to go and what yarns or fibers it should contain. Natural fibers will feel better under your feet, but avoid linen and especially jute if it’s an indoor rug. Cannot stress enough to avoid any and all jute, hell I’d recommend avoiding it even for outdoor too. Feels like garbage. Synthetic fiber rugs with polypropylene or polyester will be at significantly cheaper price points, but IMO not that great of a rug. More on reddit.com

We went to a local rug store and looked at some rugs to understand the quality from different manufacturers. Finally figured a manufacturer called “oriental weavers”, and looked at their catalogue in the store and online. Once we knew what we liked we ordered a few sample sizes. Once decided we looked up the exact product code online from different retailers and got whichever one was best price. We got an 8x10 in 80pc wool for $700 and we are very happy with it. TLDR: Look by manufacturers, check materials, order sample sizes first. More on reddit.com

Rugsdirect has many of the same rugs you will find in all the other sites like Wayfair but much cheaper. And there is a super sale going on right now with some great deals. Like 70 percent off. And they ship very quickly. Like getting a rug within a few days of ordering. More on reddit.com