September 12, 2025 - This ad from Wayfair is a solid example of a brand understanding search intent. Because they know this is a commercial search intent, they want to make it easy for people to make a purchase.

August 24, 2022 - The ContentFly Google ad below is a great example. It reads “Top Copywriting Services – No Blogspam, No Keyword Fluff.” · As a content marketer and having been subject to blogspam and keyword fluff myself over the years, this copy is like music to my ears. Plus, the succinct description packs a punch: Great Content Isn’t a Luxury, It’s a Necessity. Request Content From the Top 1% of Writers. Nice work. When I searched “fraud lawyer” on Google, I got a number of ads, most of which had long descriptions filled with features and benefits.

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings and take action. Start now · Modern Furniture · Ad · example-business.com · Modern Design & Co. The best modern furniture essentials for your home.

March 10, 2025 - Businesses that need to adhere to compliance or strict regulations may find that dynamic search ads don’t offer enough control. Industries that might be applicable to include finance, investment, insurance and pharmaceutical. It may be risky for Google to dynamically serve ad copy in case information in the ad copy is incorrect. For example, for an investment business, they may reference the term ‘bad credit rating’ on their website, however, this may not be a term that is appropriate for ad copy.

January 11, 2024 - Search keyword: yoga new york city Why it works: This ad contains a large amount of information and uses extensions to display it all in an aesthetically pleasing way. The location and call extensions are great for mobile searchers, and the sitelink extensions emphasize the studio’s various offerings. Search keyword: group fitness class near me Why it works: This is an example of an ad that so specifically fulfills the needs of the searcher (who in this case, is looking for a group fitness class) that it doesn’t need to overcompensate with extensions to be effective.

January 2, 2025 - Responsive Search Ads allow advertisers to provide multiple headlines and descriptions. Google then dynamically tests these combinations to find the most effective pairings. This is a prime example of a great Google Ad, leveraging machine learning for optimization.

Type of PPC ad: Traditional PPC ads The last example we’ll look at comes from Dunkin’. With this paid search ad, Dunkin’ utilizes multiple ad extensions to entice users to click.

January 14, 2025 - For example, if you advertise an online baking class, your responsive search ad might display headlines like "Master Baking at Home," "Easy Online Baking Classes," and "Sign Up & Start Today," with descriptions that detail the course features ...

October 3, 2025 - Effective SEM campaigns require thorough keyword research, compelling ad copy, and continuous optimization. Successful SEM examples, such as those from Amazon and HubSpot, demonstrate the importance of data-driven strategies and targeted advertising.

December 16, 2024 - This ad from Etsy is so effective because it doesn’t just list their Christmas gifts, but the ad also promotes their gift guides, personalised gifts, star sellers, and gifts under £30, through sitelinks, so consumers can access different parts of the website and quickly source the products they are looking for. In this example we see that Semrush have included “Alternatives for Semrush?” in their heading in an attempt to steal back traffic searching for their competitors.

October 21, 2024 - Ad Scheduling: Display ads during peak times.3. Product Listing Ad PPC Example (Shopping Ad) Product listing ads (PLAs), also known as shopping ads, are visual ads that display products directly in the search results, complete with images, prices, and merchant information.

August 6, 2024 - This is what allows Google to properly target your search audience. But because your ads will show up to three headlines, you have a perfect opportunity to deliver messages that go beyond keyword matching. Make sure you write at least three headlines that don’t contain keywords. Which brings us to… · For the headlines and descriptions that don’t use keywords, focus each one on a distinctive selling point or value proposition. For example, you might highlight a brand message in one headline; an emotional or functional benefit in another; and a reason to choose your brand over the competition in a third.

January 17, 2025 - Shopify does a lot of things right on their Google Ads campaign: ... Wealthsimple is a Canadian Fintech company targeted at millennials. As their name suggests, their messaging is focused on how easy it is to invest through their platform. Here’s an example from Wealthsimple for a “best stock trading app” search:

July 1, 2025 - As mentioned above, display ad CTRs are a fraction of search ads of 0.46 percent, which about 1/10th of the click-through rate (CTR) of the average search ad. This makes them a challenging marketing strategy to execute, but when done right, the benefits of display advertising are pervasive and long-lasting. These examples will equp you with some great display ads ideas and strategies so you can experience these benefits without having to start from scrach.

Additionally, the average conversion rate in Google ads on mobile is 4.40% on the search network and 0.57% on the display network. However, Creating effective lead generation ads can be a challenge. That’s why we’ve compiled a list of top-performing Google lead generation ad examples to inspire ...

May 23, 2024 - Why It Works: DoorDash is hiring ... with a different intention. When we typed “Amazon Driver” into Google, we got this text ad asking us if we wanted to start driving for DoorDash....

August 13, 2024 - We rounded up a handful of stellar Google Ads examples and pro tips from our experts to ensure your paid search campaigns stand out from the rest.

When someone searches on Google ... a landing page from your website and generate a clear, relevant headline for your ad. Example: You own an international hotel chain....

September 16, 2025 - Instead, by telling users the price before, they're probably saving themselves a bit of monthly ad spend! ... If you’ve ever needed hosting, then you’ve probably Googled web hosting and seen the thousands of identical search results that come back. With the industry being super competitive, businesses are constantly trying to differentiate themselves and make themselves stand out. Fasthosts, a large hosting company in the UK is just one example of a company that is doing just that.