October 27, 2025 - Desk research can be a useful tool, particularly when you need to quickly get up to speed with a new topic, do bite sized social media content generation or understand your competitive landscape: it’s often the starting place when drawing up your business plan. The amount of information available already is phenomenal, and sometimes searching through existing sources can be just as lucrative and informing as conducting primary market research.

January 19, 2023 - Secondary market research, also known as desk research, involves gathering existing dataclosedataFacts and statistics collected together for reference or analysis. that has already been produced.

March 20, 2025 - Secondary research is a method that involves using third party pre-existing data. Data is combined and summarized based on goals and objectives from other sources to assist with, support, or complete research goals.

Free eBook: The ultimate guide to conducting market research · Secondary research, also known as desk research, is a research method that involves compiling existing data sourced from a variety of channels.

2 weeks ago - If someone else collects it first and you use it later for a new purpose, it becomes secondary research. Both methods can be qualitative or quantitative, and the best strategies often combine them. Mixing both lets you cross-check findings, fill gaps and strengthen the reliability of your insights. ... Primary market research is research you carry out yourself and gather from the source of information, like consumers, sellers, suppliers or anyone else in the market.

April 24, 2024 - Common examples of secondary research methods include: Literature review. Researchers analyze and synthesize existing literature (e.g., white papers, research papers, articles) to find knowledge gaps and build on current findings.

This method contrasts with primary research, which entails the direct collection of original data from sources like surveys, interviews, and ethnographic studies. The essence of secondary research lies in its efficiency and accessibility. Researchers who leverage secondary sources, including books, scholarly articles, government reports, and market analyses, gather valuable insights without the need for time-consuming and costly data collection efforts.

April 3, 2024 - You must be careful about verifying the sources and methods used to collect and analyze the data. Secondary research is faster and less expensive to obtain than primary research. You can conduct a great deal of this type of research online. You can do secondary research from both internal and external sources. When analyzing data from external sources (e.g., websites, publications, social media), it's important to verify it. Secondary market research is often best done when you’re starting out on your research journey.

January 26, 2022 - Secondary research is usually part of exploratory market research designs.

June 10, 2024 - You can collect primary market ... and ethnographic studies. In contrast, secondary market research involves analyzing and interpreting existing data and information collected by others....

being available immediately – there’s no need to set up a primary research method such as a survey and wait for the results; being fast and easy, ideal for gaining a broad understanding of a market quickly and cheaply. Secondary market research can be found at your local library and online in news stories, industry publications, reports, whitepapers, government, local government and business websites.

Market research is a crucial component ... To fully grasp the power of market research, it's essential to understand the two main types: primary and secondary research. Let's explore each type in detail, examining their definitions, methods, advantages, and disadvanta...

May 4, 2023 - In it, you’ll see how you can utilise both research methods to create a road map from the idea to its eventual outcome, whether a new product, feature, service, or something entirely different. Typically, however, an inclusive schedule will include the following stages: Define your goals – As in any research project, goals are our key drivers. Perform secondary market research – Reveal the bigger picture and the likelihood of the possibility of success within your project.

March 27, 2024 - Additionally, the sample size in primary research may be limited, potentially affecting the generalisability of your findings. Secondary market research involves tapping into existing data sources rather than gathering your own, unique information.

September 26, 2025 - The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product · The formal conversation that takes place between an employee and an HR or other manager to determine the reason(s) the employee is leaving · Iinformation that comes directly from the source--that is, potential customers. You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods.

June 23, 2025 - Public limited companies are required to publish annual reports which can provide valuable information about a company's performance, market position and future plans ... There are various online databases and research platforms that provide access to a wide range of secondary market research

November 27, 2024 - Understanding what we can get out of secondary data at this stage (for example, if we are going to build a market size), allows us to highlight gaps that primary data should fill, using our questionnaire. Ultimately, the better the questionnaire, the better the primary data outcomes! Example sources to use at this stage: Articles and news from sites such as the Wall Street Journal, Forbes, any relevant industry publications. Key benefits of using secondary research at this stage: Improved ability to create relevant questionnaires, better knowledge of the research topic and client which will feed into the rest of the project.

September 30, 2025 - Secondary market research involves utilizing data that has already been gathered by others. Unlike primary research, which requires you to collect data firsthand through methods like surveys, interviews, or experiments, secondary research is ...

September 23, 2025 - Check online or start with our list of market research resources. Asking consumers yourself can give you a nuanced understanding of your specific target audience. But, direct research can be time consuming and expensive. Use it to answer questions about your specific business or customers, like reactions to your logo, improvements you could make to buying experience, and where customers might go instead of your business. Here are a few methods you can use to do direct research:

You can also obtain secondary research by reading articles in magazines, trade journals and industry publications, by visiting a reference library, and by contacting industry associations or trade organizations.