Discover your organic search competitors and find opportunities to compete against them. Learn the value of the exact keywords they’re ranking for and highlight the gaps that even your rivals overlook. ... Find your opportunities to beat the competition in paid search.

July 11, 2025 - Semrush One — Stay Ahead in AI Search & Traditional SEODiscover More ... Competitive analysis is the process of researching and documenting competitors’ business strategies (such as their product, marketing, and sales strategies) so you can gather insights to inform and improve your own business strategy.

Use Semrush competitive analysis tools to analyze your competitors and find a way how to boost your SEO. See keyword gap, backlinks, rankings, and export beautiful PDF reports.

January 8, 2025 - Semrush’s My Reports tool provides a competitor analysis report template that makes it quick and easy to compile key information about rival websites.

Review competitors' PPC strategies using Advertising Research.‍ · Lastly, head over to Semrush AppCenter and find Brand Monitoring to track competitors' brand mentions and PR activities.

May 13, 2025 - Comparative Analysis: Compare multiple competitors at a time to understand your whole market’s dynamics · Multi-Channel Tracking: Monitor ad performance across different channels to get a holistic view of advertising trends · It’s part of Semrush’s Advertising Toolkit, included with the Pro plan ($220/month).

Penetrate new markets and capture unreached audiences with location-based competitor traffic insights · Traffic Analysis · SEO · Market Research · Paid Ads · PR and Content · Social Media · “When you are at the table with a general manager, they just want to know the market share. Market Explorer is the perfect tool to quickly show what our brand’s role and classification inside the market are.” · Emanuele Arosio Head of Global SEO, Triboo Group · “My favorite part about Semrush is the power it has for competitive intelligence.

Your browser or operating system is out of date and Semrush might not be displayed correctly. Please update your browser or operating system. ... Competitive Analysis is a foundation of digital marketing. If you know your biggest competitors, you can gather insights into what they do well and ...

Find the gaps in your AI visibility. See how AI platforms position you vs. your competitors and identify your opportunities to gain more mentions.

June 23, 2025 - A competitor analysis is typically carried out to identify the strengths and weaknesses of other market players, define your company’s standing in relation to them, and highlight gaps and estimate your potential to fill them.

November 4, 2025 - Semrush's live tracking lets you adjust your strategy before others notice. To maximize your competitive advantage, you can conduct a complete SEO competitor analysis with Semrush every 3 to 6 months.

Gain insights into your competitors and strategize for success.

April 24, 2024 - The competition level is based on the analysis of the number of keywords two domains share in common. So, the more keywords two domains share in common, the more likely they are to compete with one another. You can also sort the report by the number of common keywords you share with each of ...

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June 19, 2025 - Competitor traffic analysis is the process of analyzing your competitors’ website traffic and using the data to improve your own website performance. There are many tools that can help you do competitor analysis, including Semrush’s Traffic & Market Toolkit.

Semrush is one of the most popular tools for doing the kind of research required to succeed with SEO. But while it’s full of amazing features, our favorite is the Domani Overview report, which is amazing for conducting competitor analysis – FAST! That’s because, as we recently covered in our breakdown of SEO tips for eCommerce stores, competitor analysis is what keeps you from making the costly mistake of recreating the wheel – starting from scratch and learning important lessons the hard way.

April 24, 2024 - Build a list of your main competitors to inform your analysis. While you could focus on both direct competitors and indirect competitors (those that sell different products or services but may compete with you for market share), focus on your direct competitors. ... Because direct competitors are businesses most similar to your own. So you can get the most accurate information. Use Semrush...

October 26, 2018 - Semrush has the perfect tools to help. This workflow includes identifying your competitors, analyzing your competitor's activity on Google Ads, display ads, and Google Shopping, and creating a PDF report.

February 2, 2017 - The Semrush Organic Competitors report reveals exactly who your biggest competitors are on search engines. Learn how to use the report with this manual article.

June 3, 2025 - The Keyword Gap Tool shows keywords your competitors rank for while your site doesn’t. SEMrush’s competitor research lets you analyze performance metrics in organic search, paid advertising, and social media channels.