Tired of guessing what’s driving your competitors’ success? Now you don’t have to.

What’s New?

Semrush’s brand-new Topics Report is here, available to all Guru and Business users in the Organic Research tool. Using AI and Semrush's proprietary keyword database, the Topics Report clusters a domain’s top-ranking pages into coherent topic groups—just like Google sees them.

This means you can instantly see your competitors' content strengths, top-performing topics, and keyword clusters to build smarter, data-driven content strategies.

Why You’ll Love It:

Here’s what makes it awesome:

✅ You’ll save time: No more digging through endless keyword data—everything’s grouped and ready for you.

✅ You’ll find easy wins: The tool shows traffic and keyword difficulty (KD%) for each topic, so you can target low-hanging fruit.

✅ You’ll look smarter in meetings: Use these insights to back up your pitches with data that actually matters.

How It Works:

1️⃣ Go to the Organic Research tool and pop in a competitor’s domain.

2️⃣ Head to the new Topics Tab, and voilà—an organized map of their top topics and keyword clusters.

3️⃣ Click any topic to dig deeper, export keyword lists, or copy clusters to your Keyword Strategy Builder.

For Example:

Say you’re in the fitness space. You check out a competitor’s site and see their main topic is “Fitness Routines,” with a page about “Murph workouts” pulling in thousands of visits. Even better, the KD% is super low.

Boom—there’s your chance. Create killer content around “Murph workouts” with your own spin and start grabbing some of that traffic.

Where to Find It:

You can access the Topics Report in both the Domain Overview and Organic Research tools.

Ready to try it? Go analyze your competitor’s site and see what they’re ranking for—you’ll be amazed at what you uncover.

So, what’s the first domain you’re going to spy on? Drop your questions or thoughts below—we’re curious to see what you all dig up! 👇 Check out the full blog post about the update here.