The big issues with Shopify are all in how it is used. Retailers tend to do shit jobs with their image files and want plugins to do all the work. Answer from Tuilere on reddit.com
Burst Commerce
burstcommerce.com › guides › shopify-seo-problems
Shopify SEO Problems: 9 Common Issues & How to Fix Them | Burst
For instance, check out this Shopify community post, where the merchant explains that the breadcrumb takes users back to the Shopify All collection rather than the actual collection they clicked through from: Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO. The solution to this problem lies in nailing your store’s hierarchy. You want to create a logical flow from collections 👉 subcollections 👉 products. And that hierarchy should be reflected in your site navigation, such as with a mega menu.
Reddit
reddit.com › r/bigseo › how bad is shopify for seo?
r/bigseo on Reddit: How bad is Shopify for SEO?
March 14, 2022 -
I'm planning on starting an online business but I've read that Shopify has some SEO issues. I have no web developing skills so I'd really like to use Shopify if possible.
I'm debating whether I should hire someone to build my site from the ground up with optimization in mind.
OR build my own Shopify site and hire an SEO expert to work out whatever kinks there might be.
Any thoughts or advice would be greatly appreciated. Thanks!
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The big issues with Shopify are all in how it is used. Retailers tend to do shit jobs with their image files and want plugins to do all the work.
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I have experience with setting up seo for my friend's website, it works perfectly, though I'd advise the use of plugins and such. I also make sure that the images are not over 1MB large. Always have the right amount of keywords in title, meta descriptions and copy. Google will punish over use of keywords, maybe that's why websites like AliExpress don't rank. Shopify works well with SEO you just need to find the right guy, I hope this helps :D
Videos
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The Best Shopify SEO App in 2025 - YouTube
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9 Common Technical SEO Issues on Shopify (And How to Fix Them) ...
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Shopify SEO Optimization Guide for Beginners 2025 (Step-By-Step) ...
Shopify SEO Optimization for Beginners - Practical Walkthrough ...
04:45
Quick Shopify SEO Tip to Increase Google Ranking - YouTube
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Get Rid of Shopify Technical SEO Issues in ONE click - YouTube
How to improve your SEO on Shopify?
To improve SEO on Shopify - 1. optimize meta tags, URLs, and product descriptions with keywords. 2. Use a fast, mobile-friendly theme, create keyword-rich blog content, and enhance site speed. 3. Build quality backlinks and add structured data to help search engines understand your site better.
thetechclouds.com
thetechclouds.com › common-shopify-seo-problems-and-solutions
5 Major Shopify SEO Issues and How to Fix Them
What are the common SEO issues with Shopify websites?
Common SEO issues with Shopify sites include duplicate content, slow page loading speeds, limited URL structure customization, and difficulties in optimizing meta descriptions and title tags.
thetechclouds.com
thetechclouds.com › common-shopify-seo-problems-and-solutions
5 Major Shopify SEO Issues and How to Fix Them
Can you fix Shopify's SEO problems?
Shopify has several SEO limitations including a locked sitemap that can’t be modified, forced URL structures with “/collections/” and “/products/” paths, potential duplicate content issues due to multiple URLs for the same product, and limited flexibility for blogging. The platform also lacks advanced structured data capabilities and makes it difficult to create subcategories, which can impact search engine optimization efforts.
passionates.com
passionates.com › home › 7 reasons why shopify isn’t best for seo
7 Reasons why Shopify Isn't Best for SEO
blubolt eCommerce
blubolt.com › insights › 7-technical-seo-challenges
7 Core Technical SEO Challenges For Shopify Websites & How To Fix Them
Due to its predefined structure, Shopify makes it difficult to create an intuitive category and subcategory relationship that we would expect for SEO and improved top-down, bottom-up navigation.
The Tech Clouds
thetechclouds.com › common-shopify-seo-problems-and-solutions
5 Major Shopify SEO Issues and How to Fix Them
October 12, 2023 - Apart from the above-mentioned SEO issues in Shopify, users also face some other problems. Among them, problems of multiple H1 tags, breadcrumb URLs, Hreflang Issues, International SEO, and issues with title tags or Meta are prominent.
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Meetanshi
meetanshi.com › blog › shopify-seo-issues
5 Shopify SEO Issues (& How To Fix?) - 2025
March 6, 2025 - This will remove the unnecessary collections element from the product URLs when accessed from the collections page and solve the duplicate product pages issue in Shopify. In Shopify, product tags are pretty useful for the customers to find and organize the products in the store. But they are a major concern from the search engine optimization perspective and a nightmare for the SEOers. Here is why: By default, the platform creates individual pages for the tags in the store. Let’s say you are selling jackets and have used products with tags: denim, zipper, leather, etc.
Embryo
embryo.com › home › seo › e-commerce seo › 6 common shopify seo issues and how to fix them
6 common Shopify SEO issues and how to fix them | Embryo
December 31, 2024 - There are several reasons why Shopify’s default product URL structure is less than ideal, especially when it can negatively affect your SEO. But the main one is that it tends to produce multiple URLs for each product based on its relationship with parent categories – which can quickly lead to duplicate content.
Freddie Chatt
freddiechatt.com › home › ecommerce › 13 common seo issues encountered in shopify stores
13 Common SEO Issues Encountered in Shopify Stores - Freddie Chatt
March 4, 2024 - While the opportunities for enhancement ... long-term investment. ... The most common SEO issue often observed with Shopify stores is the lack of unique and optimized product descriptions....
Magenest
magenest.com › insights › shopify development › 10 majority shopify seo problems and how to fix them effectively
10 Majority Shopify SEO Problems And How To Fix Them Effectively
December 19, 2023 - Remove Duplicate Pages: If you ... website with the same content, consider removing them altogether. This can help to eliminate the risk of duplicate content issues and improve your store’s search engine ranking. Images play a crucial role in the success of any eCommerce store. They not only add visual appeal to the website, but they also help customers make informed decisions about the products they want to buy. However, images can also pose several SEO challenges for Shopify store ...
Reddit
reddit.com › r/shopify › need perspectives on shopify seo and other issues. moving from magento to shopify.
r/shopify on Reddit: Need perspectives on Shopify SEO and other issues. Moving from Magento to Shopify.
December 8, 2024 -
Hello. I have a mid sized store running on magento. Relatively mid sized store, not a huge presence, but the costs of keeping it running and self-hosting are a big sink and I feel I’m unnecessarily wasting it all when I could move to shopify and save more. And I feel like magento has long been stagnating since the adobe acquisition, I’ve had issues with their customer support multiple times, and add to that I’m just not a fan of adobe and their practices. From what I’ve seen and heard, switching platforms will hit my bottom line and it will take about 6 months to recover. Plus, I have long been working with coalition technologies, and will probably use them for the migration to Shopify SEO and everything if I do go that route.
What else should I know/prepare for? And any experiences you can share from your own migrations, I will be grateful for them.
Update: I talked to my guy at Coalition tech and we went through the many things you guys have mentioned. I'm very grateful for your perspectives, and I've been assured that they have plans for everything in place and the contingencies covered. They'll start working on the Shopify store soon and we'll migrate once ready. I came here looking for reinforcement for the migration decision and I found that. Thank you, and I will look to update this once all is done
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Well we're late to the game . Not exactly sure which client you are of ours, but thanks for your business (first of all). Our typical migration plan from Magento to Shopify will cover all of the things being identified in this thread. We'll usually do a bigger pull of all the product options and variants, order history, customer history, discount codes, content, etc and set it up in our new Shopify environment as a beginning point. From there, we'll start work on a careful redirect strategy. Most migrations we do off of Magento are for stores that have been on the platform for a long time and there are a lot of URLs and existing SEO optimizations that have been done, which need to be accounted for in Shopify's new URL structures. Our ideal scenario for migrations is typically to move your store navigation as 1:1 as possible to Shopify and limit any significant structural changes to the page layouts to help narrow down the possible causes of ranking or UX/UI losses, then do the content and site redesign after the fact. It greatly reduces the time to replatform and also controls for some of the possible negatives of a move. This is a bit of a unique take but for brands that are doing well on their existing store and hoping to do better because of a migration, its such a critical approach to take. Once things have settled, we usually work on a new design. Your team is probably in touch about all of this already but there it is for public consumption :D
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Pull reports on your current page rankings and make sure anything that's ranking is redirected to an equivalent (make sure it's ranking you look at, not just traffic!). Make sure you set your sitemap up on Shopify. It will take a few months for all of them but Google will start changing the links that are redirected to be showing the new pages. I think you'd be surprised with how little impact you will see if you do it properly. We moved from a very bulky M2 site to a (still bulky) Shopify Plus site and saw better SEO than we ever had on M2 within a month.
Passionate Agency
passionates.com › home › 7 reasons why shopify isn’t best for seo
7 Reasons why Shopify Isn't Best for SEO
June 22, 2025 - Shopify has several SEO limitations including a locked sitemap that can’t be modified, forced URL structures with “/collections/” and “/products/” paths, potential duplicate content issues due to multiple URLs for the same product, and limited flexibility for blogging.
OuterBox
outerboxdesign.com › home › seo tips › common shopify seo issues
7 Common Shopify SEO Issues & Problems (And How to Work Around Them)
July 21, 2025 - This would be the best approach to getting the full SEO value without having to create new collections, however, this can be more complicated. Duplicate content is also created when you have one product associated with multiple collections, but a simple canonical tag can fix that issue. In addition to duplicate content, duplicate page titles are also common on Shopify.
LOGEIX
logeix.com › home › shopify seo › technical seo for shopify in 2024
Technical SEO for Shopify in 2024 — LOGEIX
3 weeks ago - If you’re serious about SEO for your Shopify store, take the time to fix the issues listed above and use a crawler like Sitebulb and Google Search Console to identify any others you may have. Schedule a call with one of our SEO strategists to see the organic revenue potential for your brandBook a call
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › seo
Shopify Help Center | Improving search engine optimization (SEO)
Optimize your online store for search engines like Google, Bing, Firefox, Safari, and Edge. Add metadata, keywords, and alt text to improve your online store's SEO.
Sellbery
sellbery.com › home › blog › shopify seo problems, or why is my shopify store not selling?
Shopify SEO Issues: Why Your Store Isn’t Selling in 2025
June 28, 2025 - All of these Shopify SEO issues significantly impede your site’s promotion in search engines like Google, Bing, Yahoo, and others. Nobody says you’ll never rank in the top organic search results, but it will be challenging. Keep in mind that users rely on different popular search engines worldwide, each with ...
Shopify Community
community.shopify.com › start a business
Urgent SEO Optimization Issues on my Shopify Store - Start a Business - Shopify Community
March 13, 2023 - Hello, I’m reaching out because I’m currently experiencing significant issues with my Shopify store that are severely impacting its SEO performance. In the process of optimizing my store, I’ve found a multitude ofprobl…
Egnition
egnition.io › resources › shopify-seo › common-shopify-seo-issues-and-how-to-fix-them
6 Common Shopify SEO Issues and How to Fix Them
December 9, 2024 - For example, Shopify automatically generates duplicate URLs for product pages by adding "/collections" to some URLs. While this is convenient for navigation, this duplication can dilute link equity and confuse search engines.
Avada
avada.io › home › shopify › shopify knowledge › shopify seo problems and perfect solutions to fix them
Shopify SEO Problems and Perfect Solutions to Fix Them
April 24, 2025 - Screaming Frog ($259/year) – Perfect for large Shopify stores to find duplicate content, broken links, and redirect issues. Can crawl up to 500 URLs for free. ... Sherpas (Free plan available) – Automatically generates meta tags and alt text for products. Particularly good for stores with many SKUs. SEO Manager ($9/month) – Provides detailed SEO recommendations specific to Shopify’s structure.
StoreSEO
storeseo.com › blog › fixing-common-shopify-seo-issues
Fixing Common Shopify SEO Issues: Duplicate Content, Broken Links & More - StoreSEO
June 5, 2025 - Struggling with Shopify SEO issues? Fix duplicate content, broken links, slow pages, and messy URLs with our simple guide.
Spicy Web
spicyweb.com.au › home
Shopify Technical SEO Problems & How To Fix Them
This means that businesses using Shopify do not have access to the server-side code, which limits the ability to make certain technical SEO optimisations. Additionally, because Shopify is a closed platform, it can be difficult to integrate with ...
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Oscprofessionals
oscprofessionals.com › home › shopify › common shopify seo issues and solutions: a complete guide to optimize
Common Shopify SEO Issues & How to Fix Them
April 18, 2025 - This article examines typical Shopify SEO problems impacting developers and store owners before presenting useful solutions to these problems. The discussion explores URL structure limitations together with duplicate content management practices because both create problems when dealing with search engine crawler organization.
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