Screaming frog all the way. Seer interactive has a nice guide. https://www.seerinteractive.com/insights/screaming-frog-guide Also you should probably take a course like the blue array technical SEO one because having the tools will not help you know what to look for. In my opinion, stay away from SEMrush. It’s (so) pricey and let’s be honest, it’s pretty bad for the tech part (can’t even handle JS heavy website and render properly the content (at least not all the time)). If you become confortable with the tech part and are not afraid of code I would say that after mastering screaming frog and most of its elements, going to a bit of python can help for analysing big datasets and even crawl website with just a colab or anything. BigQuery skills also help for large dataset and search console analysis. Learningseo.io has some good starting points. Answer from Kerventenn on reddit.com
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Kyle Place SEO
kyleplace.com › post › google-app-scripts-for-seo
5 Google App Scripts For SEO in Google Sheets
September 27, 2024 - How it works: Paste your URLs into column A, and the script will extract the title into column B and meta description into column C. Ensuring that your pages return the correct HTTP status codes is critical for SEO. Broken links (404 errors), redirects (301, 302), or server errors (500) can hurt your website’s ranking.
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CodeCanyon
codecanyon.net › category › php-scripts
SEO PHP Scripts | CodeCanyon
Get 185 SEO PHP scripts on CodeCanyon such as 66audit - AI SEO auditing tool (SAAS), SumoSEOTools - Online SEO Tools Script, ViserWeb - SEO And Webmaster Toolkit Platform
People also ask

What is Google Apps Script and how does it help with SEO?
Google Apps Script is a cloud-based JavaScript platform that allows you to automate tasks across Google Workspace products. For SEO, it enables you to create custom functions in Google Sheets, automate data collection, build SEO reporting dashboards, and process large datasets without manual work.
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learningseo.io
learningseo.io › seo_roadmap › automate-tasks › app-scripts-for-seo
App Scripts for SEO - LearningSEO.io
What SEO tasks can I automate with Apps Script?
Common SEO automation use cases include bulk URL status checking, keyword clustering, SERP data processing, automated reporting from Search Console API, content audit workflows, redirect mapping, and creating custom SEO analysis functions within Google Sheets.
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learningseo.io
learningseo.io › seo_roadmap › automate-tasks › app-scripts-for-seo
App Scripts for SEO - LearningSEO.io
How does Apps Script compare to Python for SEO automation?
Apps Script excels for Google Workspace-based workflows and requires no local setup, making it ideal for quick automation within Sheets. Python offers more flexibility and power for complex tasks but requires local development environment setup. Many SEOs use both depending on the task.
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learningseo.io
learningseo.io › seo_roadmap › automate-tasks › app-scripts-for-seo
App Scripts for SEO - LearningSEO.io
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Jeredhiggins
jeredhiggins.com › writing › useful-seo-scripts
Code - Useful SEO Scripts | Jered Higgins
May 28, 2024 - from scrapy.spiders import SitemapSpider user_agent = 'Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.113 Safari/537.36', class SEOSitemapSpider(SitemapSpider): name = 'seo_sitemap_spider' sitemap_urls = [ 'https://www.example.com/sitemap-index.xml', # either will work, regular sitemaps or sitemap index files 'https://www.example.com/sitemap_1.xml', 'https://www.example.com/sitemap_2.xml', ] custom_settings = { 'USER_AGENT': user_agent, 'DOWNLOAD_DELAY': 0, # adjust this to 3 or 4 seconds to prevent getting blocked...
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Reddit
reddit.com › r/techseo › any tools or scripts to get started with technical seo?
r/TechSEO on Reddit: Any tools or scripts to get started with Technical SEO?
March 10, 2024 -

I know the big players like ScreamingFrog or SEMRush/Moz but wondered if there are any tools out there worth using? I'm just getting started with SEO and have a coding background so I'm happy to try using some code too.

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importSEM
importsem.com › home
ImportSEM - Advanced Python SEO
December 31, 2024 - Reach the next level in technical SEO by adding Python to your skillset! Here we showcase Python SEO tutorials to help you automate and find opportunities!
Find elsewhere
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Learningseo
learningseo.io › seo_roadmap › automate-tasks › app-scripts-for-seo
App Scripts for SEO - LearningSEO.io
July 29, 2025 - Google Apps Script is a JavaScript-based platform that lets you extend Google’s productivity tools with custom functions, automated workflows, and data processing capabilities. For SEO professionals, this means transforming Google Sheets into dynamic SEO dashboards, automating rank tracking, bulk processing keywords, and creating custom SEO audit scripts—all without expensive third-party tools.
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Follo Agency
folloagency.com › home › insights › speed up your seo with python: smart script
Speed up your SEO with Python: smart scripts
Discover how to use Python for SEO automation and insights—even without coding experience. Get started smart and boost your efficiency.
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Search Engine Land
searchengineland.com › search engine land › seo › article
5 Python scripts for automating SEO tasks
April 12, 2023 - With new SEO projects, keyword research is always in the early stages. Sometimes we deal with thousands of keywords in a dataset, making grouping challenging. Python allows us to automatically cluster keywords into similar groups to identify trend trends and complete our keyword mapping. This script first imports a TXT file of keywords (keywords.txt).
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Stakque Digital
stakque.com › home › blog › tips & tricks › how to use python for seo: complete guide [tested on 500+ automation tasks]
How to Use Python for SEO: 17 Automation Scripts That Work
October 28, 2025 - Master Python for SEO with proven automation strategies. Learn web scraping, keyword research, and technical SEO optimization with real code examples.
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GitHub
github.com › searchsolved › search-solved-public-seo
GitHub - searchsolved/search-solved-public-seo: SEO Python scripts and Apps by Lee Foot
A comprehensive collection of 40+ SEO tools, Streamlit applications, APIs, and Python scripts for eCommerce SEO, keyword research, link building, and data analysis.
Starred by 365 users
Forked by 175 users
Languages   Jupyter Notebook 81.1% | Python 18.9%
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CL SEO
chrisleverseo.com › home › forums
Python SEO Scripts & Tutorials | Chris Lever - Forums
This Python script is for automating web searches and data extraction, Using the Google Custom Search JSON API to execute search queries and save them into an excel file. It is particularly useful for SEO analysis.
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Daniel Heredia
danielherediamejias.com › home › python scripts for seos
Python Scripts for SEOs - Daniel Heredia
Do you want to learn more about Python and how it can help to SEOs? On this page you'll find lots of Python scripts for SEOs to get rid of the manual tasks!
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Vskills
vskills.in › home › webpage scripts for seo
Webpage Scripts for SEO - Tutorial
April 12, 2024 - There are different things you can do for the on-page SEO (search engine optimization) of your web pages and blog posts. Today we are going to cover how you can improve your on-page SEO through proper use of the back ground coding (HTML coding) used to create your pages.
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Flynax
flynax.com › seo-classified-software.html
SEO-friendly Marketplace and Classifieds Scripts
Boost organic reach with our SEO-friendly marketplace scripts, equipped with customizable metadata, SEO-optimized URLs, and a basic SEO package.
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Seotal
seotal.com › homepage › blog › https://www.seotal.com/blog/python-seo-automation/
Best 10 Python Scripts for SEO Automation | Seotal
November 4, 2025 - Tracking keyword rankings is vital for understanding how well your content is performing in search engines. It allows you to monitor the success of your SEO campaigns and make necessary adjustments. This script automatically tracks the rankings of specified keywords across different search engines (like Google, Bing, etc.).
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Knak
help.knak.io › en › articles › 4832808-updating-seo-and-tracking-scripts
Updating SEO and Tracking Scripts | Knak. Help Center
The tags are used to define the content of share messages for SEO purposes. ... Custom HTML and Javascript can be added to the page for further customization. *If you add script at the brand level to the header/footer tracking script sections and you would like it to apply to previously created landing pages, you can lock the script at the brand level.
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Python
python.org › success-stories › python-seo-link-analyzer
Using Python scripts to analyse SEO and broken links on your site | Our Success Stories | Python.org
This is great for a quick analysis of your basic SEO problems. As page title, meta descriptions and on-page keywords are important ranking factors, this script is perfect for gaining a clear picture of any problems that might be in play.
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CodeCanyon
codecanyon.net › search › seo
SEO Plugins, Code & Scripts | CodeCanyon
Get 640 SEO plugins, code & scripts on CodeCanyon such as 66audit - AI SEO auditing tool (SAAS), Prestashop SEO Manager, Magic SEO - Automatic WordPress SEO
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Google
developers.google.com › search central › documentation › understand javascript seo basics | google search central
Understand JavaScript SEO Basics | Google Search Central | Documentation | Google for Developers
const hrefUrl = event.target.getAttribute('href'); const pageToLoad = hrefUrl.slice(1); // remove the leading slash document.getElementById('placeholder').innerHTML = load(pageToLoad); window.history.pushState({}, window.title, hrefUrl) // Update URL as well as browser history. } // Enable client-side routing for all links on the page document.querySelectorAll('a').forEach(link => link.addEventListener('click', goToPage)); </script>
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Gong
gong.io › wp-content › uploads › 2021 › 08 › SEO-Cold-Call-Scripts-0730.pdf pdf
SEO Cold Call Scripts 0730
Use these cold calling scripts to grab your prospects’ attention from “hello” to “talk next week.” Unlike