Tools are just tools. They're helpful, but they won't do all the work for you. You'll still need to roll up your sleeves and get your hands dirty with the nitty-gritty of SEO. Since you're in the cleaning business, focusing on local SEO is super important. Make sure whatever tool you pick can help you dominate your local search results. And make sure the SEO tool you choose has strong features for: Local keyword research Google My Business optimization Local citations Review management More on reddit.com

My job uses Yoast, basically because we were advertised into it haha More on reddit.com

Screaming Frog is pretty good if your site is less than 500 pages. More on reddit.com

With my years of experience ranking websites, it is like combining this plus this to give you results. I will explain the process to you. Note: All these are free SEO tools for ranking your website. I will list them in this order: CHECK YOUR SITE, KEYWORD AND CONTENTS, TEST YOUR RANKING AND STAY UPDATED. GTmetrix: GTmetrix is a free tool that provides insights about your website's page speed and performance. You can use it to identify issues slowing down your website, such as large image files or unnecessary scripts. Google Analytics: This is a free tool. It provides data and insights about website traffic, user behaviour, and other key performance indicators. It's essential for understanding how your website performs and identifying improvement areas. Google Keyword Planner: This free tool helps you research keywords and finds relevant ones for your business. You can use it to identify high-volume, low-competition keywords that can help improve your website's rankings. Answer the Public: Answer the Public is a free keyword research tool that helps you identify questions and phrases people are searching for in your industry. You can use this tool to create content that answers these questions and provides value to your audience. SEOptimer: SEOptimer is a free website audit tool that provides a comprehensive report about your website's SEO health. You can use it to identify technical issues, analyse your website's content, and get recommendations for improving your website's rankings. Rank Math: Rank Math is a free WordPress plugin that provides on-page SEO recommendations and tools to help improve your website's search rankings. It offers a keyword tracker, SEO analysis, and schema markup support. Ahrefs Backlink Checker: It allows you to see the backlink profile of any website. You can use it to identify link-building opportunities and track the performance of your website's backlinks. Google Trends: Also a free tool. It shows trending keywords per search over a specified period. To inform your content strategy, you can use it to identify trending topics and seasonal search patterns. Using free SEO tools can assist you in identifying opportunities to improve the rankings of your website in search results. Track the performance of your website and make changes as needed to stay competitive in search results. More on reddit.com