With my years of experience ranking websites, it is like combining this plus this to give you results. I will explain the process to you. Note: All these are free SEO tools for ranking your website. I will list them in this order: CHECK YOUR SITE, KEYWORD AND CONTENTS, TEST YOUR RANKING AND STAY UPDATED. GTmetrix: GTmetrix is a free tool that provides insights about your website's page speed and performance. You can use it to identify issues slowing down your website, such as large image files or unnecessary scripts. Google Analytics: This is a free tool. It provides data and insights about website traffic, user behaviour, and other key performance indicators. It's essential for understanding how your website performs and identifying improvement areas. Google Keyword Planner: This free tool helps you research keywords and finds relevant ones for your business. You can use it to identify high-volume, low-competition keywords that can help improve your website's rankings. Answer the Public: Answer the Public is a free keyword research tool that helps you identify questions and phrases people are searching for in your industry. You can use this tool to create content that answers these questions and provides value to your audience. SEOptimer: SEOptimer is a free website audit tool that provides a comprehensive report about your website's SEO health. You can use it to identify technical issues, analyse your website's content, and get recommendations for improving your website's rankings. Rank Math: Rank Math is a free WordPress plugin that provides on-page SEO recommendations and tools to help improve your website's search rankings. It offers a keyword tracker, SEO analysis, and schema markup support. Ahrefs Backlink Checker: It allows you to see the backlink profile of any website. You can use it to identify link-building opportunities and track the performance of your website's backlinks. Google Trends: Also a free tool. It shows trending keywords per search over a specified period. To inform your content strategy, you can use it to identify trending topics and seasonal search patterns. Using free SEO tools can assist you in identifying opportunities to improve the rankings of your website in search results. Track the performance of your website and make changes as needed to stay competitive in search results. Answer from joshdigitals on reddit.com
Marketer Milk
marketermilk.com › blog › best-seo-tools
24 best SEO tools I'm using in 2025 (free + paid) | Marketer Milk
1 week ago - Ahrefs is an SEO-first tool, although they are migrating over into being an overall marketing platform for all search engines and LLMs. Personally, I use Ahrefs almost every single day to track how my website is performing, how my client sites ...
US Chamber of Commerce
uschamber.com › start › strategy
10 Free SEO Tools for Businesses | CO- by US Chamber of Commerce
August 7, 2025 - Discover 10 beginner-friendly (and free) SEO software solutions to optimize and measure progress on websites, YouTube, and e-commerce channels. Ryan Robinson's Free Keyword Research Tool is an excellent free small business SEO tool because it’s easy to use, shows ranking difficulty, and provides longtail keywords. It’s great for finding unique, less competitive phrases fast.
I built a Free SEO tool for Semantic Web
Good job. I have a couple of suggestions. Recently I had Search Console complain about one of my clients using the value "Ask" in the price entry in the product schema, it would be great to have what options are allowed in an entry value, as that info is hard to find a decisive answer for. Also, I noticed in the Product schema builder, either I'm blind (most likely), or there isn't an entry to add Prices.
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May 4, 2021Cheap SEO tool for an NGO?
I think Screaming Frog has non-profit pricing. You may have to contact them directly.
I guess the same goes for SEMRush. Totally worth reaching out to REMRush's sales team.
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May 15, 2021Which is the most affordable SEO tool for a small agency?
SERanking is pretty good for its price. Keyword research and ranking, competitor analysis, organic research, on page and technical audits, and backlink analysis. You can also integrate Google Analytics and Search Console.
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August 1, 2018Best free SEO tools for beginners?
For site audits: Screaming Frog. Free for under 100 page website. Best tool out there IMO. For keyword research. Ahrefs and Semrush have free but limited tools, still worth using those! Also using some of the chrome extensions available and just checking the top 3 organic search results should point you in the right direction. Honestly the Google SERP is the best tool, and with AI tools now it's getting easy to analyze them, the KWs used, page structure etc. See what ranks, study their page structure and KWs etc, look at their sitemaps and site structure. That's going to be your best foundation. More on reddit.com
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May 7, 2025Videos
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Reddit
reddit.com › r/seo › what are the best free seo tools to improve website rankings
r/SEO on Reddit: What are the best free SEO tools to improve website rankings
February 17, 2023 -
I'm looking for the best and free SEO tools to rank my website. Any advice would be appreciated.
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With my years of experience ranking websites, it is like combining this plus this to give you results. I will explain the process to you. Note: All these are free SEO tools for ranking your website. I will list them in this order: CHECK YOUR SITE, KEYWORD AND CONTENTS, TEST YOUR RANKING AND STAY UPDATED. GTmetrix: GTmetrix is a free tool that provides insights about your website's page speed and performance. You can use it to identify issues slowing down your website, such as large image files or unnecessary scripts. Google Analytics: This is a free tool. It provides data and insights about website traffic, user behaviour, and other key performance indicators. It's essential for understanding how your website performs and identifying improvement areas. Google Keyword Planner: This free tool helps you research keywords and finds relevant ones for your business. You can use it to identify high-volume, low-competition keywords that can help improve your website's rankings. Answer the Public: Answer the Public is a free keyword research tool that helps you identify questions and phrases people are searching for in your industry. You can use this tool to create content that answers these questions and provides value to your audience. SEOptimer: SEOptimer is a free website audit tool that provides a comprehensive report about your website's SEO health. You can use it to identify technical issues, analyse your website's content, and get recommendations for improving your website's rankings. Rank Math: Rank Math is a free WordPress plugin that provides on-page SEO recommendations and tools to help improve your website's search rankings. It offers a keyword tracker, SEO analysis, and schema markup support. Ahrefs Backlink Checker: It allows you to see the backlink profile of any website. You can use it to identify link-building opportunities and track the performance of your website's backlinks. Google Trends: Also a free tool. It shows trending keywords per search over a specified period. To inform your content strategy, you can use it to identify trending topics and seasonal search patterns. Using free SEO tools can assist you in identifying opportunities to improve the rankings of your website in search results. Track the performance of your website and make changes as needed to stay competitive in search results.
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Free tools that are usually part of some freemium model aren't too bad, here are some that might work for you. I don't want to sound preach-y, but remember tools can't get you out of understanding your audience and niche on a deeper level and creating content that will persuade them to buy from you. At the end of the day it's about sales and that knowledge is what will drive sales. Anyway, here's a list to help you out. Keyword Research: Ubersuggest Google Keyword Planner Keyword Tool Wordtracker Scout Answer the Public On-Page Optimization: Google Search Console Yoast MozBar Backlink Analysis: Ahrefs Backlink Checker OpenLinkProfiler Link Explorer Majestic Site Speed: Google PageSpeed Insights GTmetrix Pingdom WebPageTest YSlow Plugins like lazy load, hummingbird etc. Technical SEO: Google Search Console Screaming Frog SEO Spider Chrome DevTools Schema Markup Generator SEOquake If you need an SEO checklist too, PM me, I'll send it over.
Moz
moz.com › homepage
Moz - SEO Software for Smarter Marketing
1 day ago - Get insight into any website’s authority and link profile in seconds, including linking domains, most valuable pages, anchor text, and Domain Authority. ... Track the performance of hundreds (or thousands) of keywords across 170+ search engines. ... Get a quick SEO snapshot dashboard for any domain.
Backlinko
backlinko.com › home › blog › 12 best seo tools for 2025
12 Best SEO Tools for December 2025 (Used by Our Team Daily)
1 month ago - Best for clustering keywords and building topical authority for large sites ... Keyword Insights is an AI-powered SEO tool. It helps you create topical authority by grouping keywords. I use this tool situationally when working with big websites.
Semrush
semrush.com › seo
Semrush SEO Toolkit: Check Website SEO with Analysis Tools
October 10, 2025 - Getting started with SEO doesn't have to be overwhelming. Focus on these essential tools that deliver immediate value: Site Audit is your foundation—scan your website to identify critical issues that hurt your rankings and conversions. Fix broken links, slow pages, and technical problems before they cost you customers. Keyword Magic Tool helps you discover what your audience actually searches for...
OWDT
owdt.com › home › insight
Best On-Page SEO Analysis Tools: We Found the 8 True Winners
February 7, 2025 - SEMrush is one of the most powerful on-page SEO performance analysis tools available, offering a complete suite of features for SEO professionals. Whether you’re managing a small blog or a large corporate website, SEMrush provides detailed insights into almost every aspect of SEO, making it a go-to tool for optimizing your site’s performance.
Zapier
zapier.com › app picks › best apps
The 11 best SEO tools in 2025 | Zapier
November 15, 2024 - SiteProfiler provides a comprehensive overview of any website's SEO metrics, including domain authority, trust flow, and even Alexa ranking. What really sets Mangools apart for beginners is its interface. Unlike some tools that seem to wear their complexity as a badge of honor, Mangools presents everything in a clean, intuitive layout that makes SEO feel approachable.
Yoast
yoast.com › home
SEO for everyone • Yoast
1 month ago - Yoast helps you with your website's search engine optimization, with our internationally loved software and our online SEO courses.
SEOptimer
seoptimer.com
Analyze Websites With Free SEO Audit & Reporting Tool - SEOptimer
Looking for the best SEO Audit Tool to analyze and grade your website? SEOptimer is the web's best SEO Checker. Improve your website, rank better in Search Engines and win more customers with beautiful SEO Reports. Audit your SEO today!
Frase
frase.io
Rank on Google & AI Search 10x Faster with SEO + GEO | Frase.io
Create content that ranks on Google and gets cited by ChatGPT, Perplexity & AI. Real-time SEO + GEO optimization. Start free—no credit card required.
Rank Math
rankmath.com › home › tools › seo analyzer
SEO Analyzer - Generate a Free SEO Report of Your Website
1 week ago - Generate a FREE SEO Report of your WordPress website with our SEO Analyzer. Find errors, SEO issues, get a PDF and solve your SEO worries, with ease.
AIOSEO
aioseo.com › home › seo analyzer
FREE SEO Analyzer Tool - Generate Website SEO Audit Report
September 29, 2021 - AIOSEO’s SEO Analyzer is a tool that scans your website for SEO issues and provides recommendations to improve rankings, visibility, and performance.
Morningscore
morningscore.io › home › 20 best seo tools as of may 2025: free and paid tools tested personally
The 20 best SEO tools in 2025? I personally tested all tools
August 13, 2025 - Google Search Console has become one of the most best SEO tools. Much has improved in the last couple of years. It is Google’s own and it gives them some advantages. Among others, no tool can match the size of their list of keywords and the ...
Textbroker
textbroker.com › glossary › seo tools to get your website ranking higher on search engines
SEO Tools that get your website ranking higher on search engines!
July 14, 2024 - They help search engines like Google determine which sites to match to users’ queries. SEO tools for digital marketing help you identify the best keywords for your strategy. ... Content is one of the essential website SEO tools for all online marketing purposes.
SEO Site Checkup
seositecheckup.com
SEO Tools, Software and Articles | SEO Site Checkup
Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in different formats and track your backlinks status over time. ... A strategic tool that analyzes SEO metrics of different URLs, providing important information about your competition.
Google
developers.google.com › search
Google Search Central (formerly Webmasters) | Web SEO Resources | Google for Developers
Google Search Central provides SEO resources to help you get your website on Google Search. Learn how to make your website more discoverable today.
The CMO
thecmo.com › home › tools › 22 best free seo tools reviewed in 2025
22 Best Free SEO Tools Reviewed In 2025
November 7, 2025 - She has led global teams of 300+ FTEs, guided full-scale rebrands, and driven measurable growth in traffic, leads, and revenue for companies including Clearlink, CyberQP, and Moxie Pest Control. More about Ashley ... Our reviewers evaluate software independently. Clicks may earn a commission, which supports testing. Learn how we stay transparent, read our review methodology, and tell us about any tools we missed. ... I’ve reviewed and evaluated the most popular free SEO tools and shortlisted the best ones to improve your website’s search engine ranking and increase organic traffic.
Moz
moz.com › homepage › free tools
Free SEO Tools by Moz | Try Premium SEO Checkers for Free - Moz
July 30, 2025 - Try the best free SEO tools for link building and analysis, keyword research, webpage performance, local listing audits, and more!
HubSpot
blog.hubspot.com › marketing › seo-analysis-tools
My 12+ favorite SEO tools for auditing and monitoring websites
July 23, 2025 - It’s quick and easy to use compared to other tools that complete extensive crawls (Semrush and Screaming Frog, for example) and reports. For a quick overview, HubSpot’s Website Grader is excellent. If you check your website and your report is not looking good, you can sign up for the HubSpot Academy SEO course to learn how to improve your website’s SEO, user experience (UX), and more.