With my years of experience ranking websites, it is like combining this plus this to give you results. I will explain the process to you. Note: All these are free SEO tools for ranking your website. I will list them in this order: CHECK YOUR SITE, KEYWORD AND CONTENTS, TEST YOUR RANKING AND STAY UPDATED. GTmetrix: GTmetrix is a free tool that provides insights about your website's page speed and performance. You can use it to identify issues slowing down your website, such as large image files or unnecessary scripts. Google Analytics: This is a free tool. It provides data and insights about website traffic, user behaviour, and other key performance indicators. It's essential for understanding how your website performs and identifying improvement areas. Google Keyword Planner: This free tool helps you research keywords and finds relevant ones for your business. You can use it to identify high-volume, low-competition keywords that can help improve your website's rankings. Answer the Public: Answer the Public is a free keyword research tool that helps you identify questions and phrases people are searching for in your industry. You can use this tool to create content that answers these questions and provides value to your audience. SEOptimer: SEOptimer is a free website audit tool that provides a comprehensive report about your website's SEO health. You can use it to identify technical issues, analyse your website's content, and get recommendations for improving your website's rankings. Rank Math: Rank Math is a free WordPress plugin that provides on-page SEO recommendations and tools to help improve your website's search rankings. It offers a keyword tracker, SEO analysis, and schema markup support. Ahrefs Backlink Checker: It allows you to see the backlink profile of any website. You can use it to identify link-building opportunities and track the performance of your website's backlinks. Google Trends: Also a free tool. It shows trending keywords per search over a specified period. To inform your content strategy, you can use it to identify trending topics and seasonal search patterns. Using free SEO tools can assist you in identifying opportunities to improve the rankings of your website in search results. Track the performance of your website and make changes as needed to stay competitive in search results. Answer from joshdigitals on reddit.com
Backlinko
backlinko.com › home › blog › 12 best seo tools for 2025
12 Best SEO Tools for December 2025 (Used by Our Team Daily)
4 weeks ago - Discover the 12 best SEO tools we actually use – plus alternatives, bonus picks, & how to use each one in 2025.
Marketer Milk
marketermilk.com › blog › best-seo-tools
24 best SEO tools I'm using in 2025 (free + paid) | Marketer Milk
4 days ago - These tools all do different things. Some of them help you with keyword research, some of them help you analyze competitors' traffic and backlinks, some of them help you create content that is optimized for search engines, some of them help you create automated SEO workflows, and some of them help you improve the technical health of your website.
What are the best free SEO tools to improve website rankings
With my years of experience ranking websites, it is like combining this plus this to give you results. I will explain the process to you. Note: All these are free SEO tools for ranking your website. I will list them in this order: CHECK YOUR SITE, KEYWORD AND CONTENTS, TEST YOUR RANKING AND STAY UPDATED. GTmetrix: GTmetrix is a free tool that provides insights about your website's page speed and performance. You can use it to identify issues slowing down your website, such as large image files or unnecessary scripts. Google Analytics: This is a free tool. It provides data and insights about website traffic, user behaviour, and other key performance indicators. It's essential for understanding how your website performs and identifying improvement areas. Google Keyword Planner: This free tool helps you research keywords and finds relevant ones for your business. You can use it to identify high-volume, low-competition keywords that can help improve your website's rankings. Answer the Public: Answer the Public is a free keyword research tool that helps you identify questions and phrases people are searching for in your industry. You can use this tool to create content that answers these questions and provides value to your audience. SEOptimer: SEOptimer is a free website audit tool that provides a comprehensive report about your website's SEO health. You can use it to identify technical issues, analyse your website's content, and get recommendations for improving your website's rankings. Rank Math: Rank Math is a free WordPress plugin that provides on-page SEO recommendations and tools to help improve your website's search rankings. It offers a keyword tracker, SEO analysis, and schema markup support. Ahrefs Backlink Checker: It allows you to see the backlink profile of any website. You can use it to identify link-building opportunities and track the performance of your website's backlinks. Google Trends: Also a free tool. It shows trending keywords per search over a specified period. To inform your content strategy, you can use it to identify trending topics and seasonal search patterns. Using free SEO tools can assist you in identifying opportunities to improve the rankings of your website in search results. Track the performance of your website and make changes as needed to stay competitive in search results. More on reddit.com
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February 17, 20236 Best Free SEO Tools you should use in 2021
Great list. I’ll add Thruu Serp Analyzer and topicalrelevance.com.
More on reddit.com 38
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February 4, 2018What are the top 3 seo tools that you are using when you write a content ?
I use 1) ahrefs for finding intial keywords, 2) usetopic for analyzing top 10 results in serp and outlines, 3) grammarly for writing content
More on reddit.com 23
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November 16, 2017Best SEO tool
Tools are just tools. They're helpful, but they won't do all the work for you. You'll still need to roll up your sleeves and get your hands dirty with the nitty-gritty of SEO. Since you're in the cleaning business, focusing on local SEO is super important. Make sure whatever tool you pick can help you dominate your local search results. And make sure the SEO tool you choose has strong features for: Local keyword research Google My Business optimization Local citations Review management More on reddit.com
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Smallseotools
smallseotools.com
100% Free SEO Tools - SmallSEOTools.com
You need effective SEO tools which are 100% free? Check out our Search Engine Optimization tools for checking backlinks, tracking keyword positions and more.
Shopify
shopify.com › blog › seo-automation-software
What Is SEO Automation Software? 7 Leading Tools (2025) - Shopify
2 days ago - Modern SEO automation tools give you 24/7 SEO oversight. They track your domain authority (i.e., an estimate of how likely your site is to rank), keyword rankings, and organic traffic. They can even alert you to sudden dips in search visibility or site health.
Reddit
reddit.com › r/seo › what are the best free seo tools to improve website rankings
r/SEO on Reddit: What are the best free SEO tools to improve website rankings
February 17, 2023 -
I'm looking for the best and free SEO tools to rank my website. Any advice would be appreciated.
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With my years of experience ranking websites, it is like combining this plus this to give you results. I will explain the process to you. Note: All these are free SEO tools for ranking your website. I will list them in this order: CHECK YOUR SITE, KEYWORD AND CONTENTS, TEST YOUR RANKING AND STAY UPDATED. GTmetrix: GTmetrix is a free tool that provides insights about your website's page speed and performance. You can use it to identify issues slowing down your website, such as large image files or unnecessary scripts. Google Analytics: This is a free tool. It provides data and insights about website traffic, user behaviour, and other key performance indicators. It's essential for understanding how your website performs and identifying improvement areas. Google Keyword Planner: This free tool helps you research keywords and finds relevant ones for your business. You can use it to identify high-volume, low-competition keywords that can help improve your website's rankings. Answer the Public: Answer the Public is a free keyword research tool that helps you identify questions and phrases people are searching for in your industry. You can use this tool to create content that answers these questions and provides value to your audience. SEOptimer: SEOptimer is a free website audit tool that provides a comprehensive report about your website's SEO health. You can use it to identify technical issues, analyse your website's content, and get recommendations for improving your website's rankings. Rank Math: Rank Math is a free WordPress plugin that provides on-page SEO recommendations and tools to help improve your website's search rankings. It offers a keyword tracker, SEO analysis, and schema markup support. Ahrefs Backlink Checker: It allows you to see the backlink profile of any website. You can use it to identify link-building opportunities and track the performance of your website's backlinks. Google Trends: Also a free tool. It shows trending keywords per search over a specified period. To inform your content strategy, you can use it to identify trending topics and seasonal search patterns. Using free SEO tools can assist you in identifying opportunities to improve the rankings of your website in search results. Track the performance of your website and make changes as needed to stay competitive in search results.
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Free tools that are usually part of some freemium model aren't too bad, here are some that might work for you. I don't want to sound preach-y, but remember tools can't get you out of understanding your audience and niche on a deeper level and creating content that will persuade them to buy from you. At the end of the day it's about sales and that knowledge is what will drive sales. Anyway, here's a list to help you out. Keyword Research: Ubersuggest Google Keyword Planner Keyword Tool Wordtracker Scout Answer the Public On-Page Optimization: Google Search Console Yoast MozBar Backlink Analysis: Ahrefs Backlink Checker OpenLinkProfiler Link Explorer Majestic Site Speed: Google PageSpeed Insights GTmetrix Pingdom WebPageTest YSlow Plugins like lazy load, hummingbird etc. Technical SEO: Google Search Console Screaming Frog SEO Spider Chrome DevTools Schema Markup Generator SEOquake If you need an SEO checklist too, PM me, I'll send it over.
Ahrefs
ahrefs.com › free-seo-tools
Free SEO Tools - Made by Ahrefs
Get more traffic with Ahrefs’ free SEO tools: Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar, and more.
SeoTools for Excel
seotoolsforexcel.com
SeoTools for Excel - SEO tools plugin & API connectors for Excel
SEOTools for Excel enables rapid tool prototyping and SEO diagnosis - it's in our consulting toolset at Builtvisible and remains invaluable in our day to day SEO activities.
Semrush
semrush.com › seo
Semrush SEO Toolkit: Check Website SEO with Analysis Tools
October 10, 2025 - From research to reporting, take your SEO to the next level with Semrush tools. Keyword research, backlink audit, rank tracking, competitor analysis & more.
Wix
wix.com › seo
Discover a Suite of Advanced SEO and Marketing Tools | Wix.com
All Wix sites are backed by a solid infrastructure that meets the needs of search engines, giving you a strong SEO foundation to compete in organic search. Maximize how your site performs in search results. Customize your site’s meta tags, URL structure, canonical tags, structured data markup, robots.txt file and more. Work smarter, faster, and more collaboratively with time-saving features like bulk 301 redirects, instant Google indexing, patterned meta tags for use across multiple pages, and more. ... The AI Visibility tool shows how your site is mentioned in LLMs (large language models) like ChatGPT, Gemini, Perplexity and others.
Whatagraph
whatagraph.com › blog › articles › ai-seo-tools
We Tested the 11 Best (& Underrated) AI SEO Tools in 2025 | Whatagraph
November 11, 2025 - We tested 11 underrated AI SEO tools agencies are actually using to rank faster, report better, and win in Google and AI search in 2025.
Zapier
zapier.com › app picks › best apps
The 11 best SEO tools in 2025 | Zapier
November 15, 2024 - These tools can serve many different functions, including search query analytics, reporting automation, AI-driven content optimization recommendations, and website performance analysis.
Textbroker
textbroker.com › glossary › seo tools to get your website ranking higher on search engines
SEO Tools that get your website ranking higher on search engines!
July 14, 2024 - SEO tools help websites rank higher through search engine optimization. Providers of SEO tools include SEMrush, Sistrix, Searchmetrics and…
G2
learn.g2.com › best-free-seo-tools
10 Best Free SEO Tools I Reviewed (and Loved) Testing in 2025
June 13, 2025 - I wanted to know which tools could actually move the needle and drive better visibility. Top product picks: G2 user reviews show Ahrefs, Semrush, SE Ranking, Moz Pro, and SEO PowerSuite as standout SEO platforms for 2025.
HubSpot
blog.hubspot.com › marketing › seo-analysis-tools
My 12+ favorite SEO tools for auditing and monitoring websites
July 23, 2025 - A practical guide to the best free and paid SEO tools — plus how I use each one for real client audits, performance reports, and content planning.
US Chamber of Commerce
uschamber.com › start › strategy
10 Free SEO Tools for Businesses | CO- by US Chamber of Commerce
August 7, 2025 - Discover 10 beginner-friendly (and free) SEO software solutions to optimize and measure progress on websites, YouTube, and e-commerce channels. Ryan Robinson's Free Keyword Research Tool is an excellent free small business SEO tool because it’s easy to use, shows ranking difficulty, and provides longtail keywords.
Webflow
webflow.com › feature › seo
Webflow SEO tools for analysis and performance | Webflow
Webflow excels at enterprise-scale SEO, with features like automated SEO settings for unlimited CMS items, bulk 301 redirect management, and localization tools that automatically handle hreflang tags for international SEO. AI-powered SEO tools further streamline how teams generate, optimize, and manage content at scale — helping maintain consistency and discoverability across thousands of pages.
Storychief
storychief.io › blog › best-seo-tools
Best SEO tools for 2026: AI to the rescue?
January 19, 2024 - StoryChief is a content marketing platform that helps businesses create, distribute, and analyze content. StoryChief includes all the essential SEO tools digital marketers use to optimize their stories: keyword research, SEO content editor, readability and word count SERP analysis, Google search console integration, and more.
Gartner
gartner.com › all categories › enterprise seo platforms
Best Enterprise SEO Platforms Reviews 2025 | Gartner Peer Insights
This suite of tools is designed to simplify workflows for marketing agencies. ... Conductor is an enterprise Website Optimization & Intelligence platform that unifies 10+ years of proprietary website data with purpose-built AI to power high-quality content generation, real-time website monitoring, and enterprise AEO/SEO.
Copy.ai
copy.ai › blog › best-seo-tools
13 Best SEO Tools to Boost Your Website's Rankings | Copy.ai
August 13, 2025 - Backlink analysis tools: Analyze your website's backlink profile, identify high-quality link opportunities, and monitor competitors' link-building strategies with a backlink checker. Technical SEO tools: Crawler tools that scan websites to identify technical issues that may impact search engine rankings, such as broken external and internal links, duplicate content, and pagespeed problems on each webpage.
BrightEdge
brightedge.com
Enterprise SEO Platform | Brightedge
“I've used many of the common SEO tools out there but I have to say BrightEdge is by far the most user friendly and has all of the features and functionality needed to create successful SEO campaigns and strategies.”