Videos
Who is this headline analyzer tool designed for?
Can I use this headline analyzer to improve my existing content?
What headline score should I aim for with the headline analyzer?
Headline analyzers sound great in theory. They promise to help you pick the best-performing headline.
But I always suspected that their scores were bullshit.
So I A/B tested 23 blog headlines to see if headline analyzers like CoSchedule could predict the winning headline.
Here are the results:
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CoSchedule correctly predicted 16 winners out of 23
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Emotional Marketing Value Headline Analyzer correctly predicted 9 winners out of 23
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ShareThrough Headline Analyzer correctly predicted 8 winners out of 23
Tldr: take the scores from headline analyzers with a grain of salt. The “winning” headline according to these tools may very well turn out to be the worst-performing one in term of CTR and engagement.
Here are the detailed results and the list of all the headlines I tested if you are interested.