Chinese-Singaporean online fashion retailer

Shein (/ˈʃiːɪn/ ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion. While the company primarily focuses on women's clothing, it also offers men's … Wikipedia
Factsheet
Native name 希音
Formerly ZZKKO
Industry Retail
Factsheet
Native name 希音
Formerly ZZKKO
Industry Retail
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Wikipedia
en.wikipedia.org › wiki › Shein
Shein - Wikipedia
13 hours ago - According to an investigation by Rest of World, Shein added anywhere between 2,000 and 10,000 individual styles to its app each day between July and December 2021. A survey of 7,000 American teenagers in 2022 ranked Shein as their second favorite e-commerce website. In early 2022, Shein moved its headquarters from China to Singapore. In April 2022, Shein raised $1 billion to $2 billion in private funding and claimed 28% of the US fast fashion market. As of May 2022, it is the largest fast-fashion firm in the world.
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SHEIN Group
sheingroup.com › about-us › our-global-presence
Our Global Presence - SHEIN Group
July 15, 2025 - SHEIN serves customers in 160+ countries from key centers of operation around the world, including the U.S., Brazil, Ireland, and Southern China. SHEIN has offices in Los Angeles, São Paulo, Dublin, Guangzhou, Paris, Washington D.C., London, and Singapore. The SHEIN app is one of the most downloaded apps in the U.S.
People also ask

How many countries does Shein operate in?

Shein operates in 150 countries, but even though all of its manufacturing happens in China, it does not sell in its home market

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businessofapps.com
businessofapps.com › data › shein revenue and usage statistics (2026)
Shein Revenue and Usage Statistics (2026) - Business of Apps
How many items are added to Shein everyday?

Shein added on average 2,000 SKUs (stock keeping unit) every day in 2021

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businessofapps.com
businessofapps.com › data › shein revenue and usage statistics (2026)
Shein Revenue and Usage Statistics (2026) - Business of Apps
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Contrary Research
research.contrary.com › company › shein
Report: SHEIN Business Breakdown & Founding Story | Contrary Research
Despite being originally founded in China and relying largely on Chinese suppliers and manufacturers, SHEIN has a minimal consumer presence in the country. Instead, the company’s primary target market is Gen Z and millennial consumers in regions ...
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Reuters
reuters.com › business › retail-consumer › billionaire-ambanis-reliance-brings-shein-back-india-after-2020-app-ban-2025-02-02
Billionaire Ambani's Reliance brings Shein back to India after 2020 app ban | Reuters
February 3, 2025 - MUMBAI, Feb 2 (Reuters) - Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.
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Ulta
accio.com › blog › the-truth-revealed-where-shein-is-really-located-from-china-to-the-us
The Truth Revealed: Where Shein Is Really Located, From China To The US
Discover where Shein is located worldwide: Singapore HQ, China operations, US warehouses, and global offices explained in one complete guide.
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Business of Apps
businessofapps.com › data › shein revenue and usage statistics (2026)
Shein Revenue and Usage Statistics (2026) - Business of Apps
1 day ago - Like a lot of Chinese-based apps, Shein is full of promotions and offers to entice the customer to spend and return to spend more. It’s almost mandatory to receive at least three promotions on your first time using the app. With such a large online footprint, it is somewhat surprising that the corporate side of the company is so secretive. Not much is known about the founder, Chris Xu, other than he was an SEO specialist and graduated from Qingdao University.
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Indigo9Digital
indigo9digital.com › blog › sheingrowthstrategy
11 Things You Need to Know About Shein
April 3, 2024 - 9. While Shein is based in China its target market is international. It ships products to over 200 countries and its main focus is on Europe, America, Australia, and the Middle East.
Find elsewhere
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Statista
statista.com › e-commerce › b2c e-commerce
Shein app: countries with most downloads 2023 | Statista
A paid subscription is required for full access. ... With over 53 million downloads across all app stores, most downloads of the fast fashion app SHEIN-Fashion Shopping Online in 2023 came from users located in Brazil.
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SHEIN Group
sheingroup.com › about-us
About Us - SHEIN Group
July 15, 2025 - ... Our customer-driven, on-demand ... countries from key centers of operation around the world, including the U.S., Brazil, Ireland and Southern China....
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South China Morning Post
scmp.com › abacus › tech
Chinese fast fashion shopping app Shein is loved by Gen Z but banned in India | South China Morning Post
July 7, 2020 - Shein is one of the most popular e-commerce apps in several countries around the world, but it’s barely known in China
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KrASIA
kr-asia.com › home › chinese fast fashion shopping app shein is banned in india, but in the us it rivals amazon
Chinese fast fashion shopping app Shein is banned in India, but in the US it rivals Amazon
May 9, 2025 - Courtesy of Pomelo Fashion.Shein is one of the most popular e-commerce apps in several countries around the world, but it’s barely known in China. Chinese apps are facing a rising backlash around the world, but one of them has quietly climbed the download charts from the US to Europe.
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Business Insider
businessinsider.com › business insider › retail › news › how china's most mysterious billion-dollar company, shein, won over us teens and became tiktok's most-hyped fashion brand
How China's most mysterious billion-dollar company, Shein, won over US teens and became TikTok's most-hyped fashion brand
October 5, 2021 - It was set up in 2008 by Chris Xu, whose background is in marketing and search engine optimization. He started out by selling wedding dresses online. In 2012, he diversified into womenswear and later changed the brand name to Shein. Today, Shein also offers kid's and men's clothing and ships to 220 countries around the world.
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Reddit
reddit.com › r/thebachelor › psa: shein, cupshe and temu are all chinese-based e-commerce companies!!!
r/thebachelor on Reddit: PSA: Shein, Cupshe and Temu are all Chinese-based e-commerce companies!!!
May 25, 2025 -

They use data analysis, AI and social media trends to target buyers outside of China. They use customer data and search history with the assistance of AI algorithms to determine emerging fashion patterns and preferences. They also encourage to share your data from other apps, including social media to earn discounts and deals, giving them access to more of your personal data.

Cupshe and Temu use the same business model as Shein. They all use forced labor (essentially slave labor); produce massive amount of textile waste and carbon emissions; along with the fact that they're stealing other people's designs (copyright infringement). Also, they don't sell their products in China. Here's more about it:

https://www.uscc.gov/sites/default/files/2023-04/Issue_Brief-Shein_Temu_and_Chinese_E-Commerce.pdf

Cupshe is attempting to rebrand (and distinguish) itself by using biodegradable material to ship its products in and making their clothes using recycled fabric. The fabric is suppose to be a better quality than Shein or Temu, yet I couldn't find any analysis of the fabric used (to determine if it contained lead or other toxins, like Shein and Temu). They say they have sustainability initiatives, which have yet to be disclosed. They are doing an influencer social media blitz to get people to buy.

https://www.wikihow.com/Is-Cupshe-Legit

Within the past few months, the CSRB (Cyber Safety Review Board), AI Safety and Security Board, along with the National Security Telecommunications Advisory Committee have been dismantled. All aimed at protecting you from cyber attack, which includes your personal data along with telecommunications and other infrastructure, like utilities. Here's more about it:

https://www.csoonline.com/article/3807871/trump-administration-disbands-dhs-board-investigating-salt-typhoon-hacks.html

Our data is out there and we can't always control who has access to it. But It is critical that even if you don't care about the labor practices or the environmental impact used to make the clothes, at least try to protect your personal data as much as you can.

It's fine to like a contestant and support them but try not to expose yourself to harm in the process.

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Reddit
reddit.com › r/indianstreetbets › shein re-enters india market after 5-year ban through reliance retail
r/IndianStreetBets on Reddit: Shein re-enters India market after 5-year ban through Reliance Retail
February 4, 2025 -

Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country's leading retailer Reliance Retail.

Shein India Fast Fashion App from Reliance Retail currently has over 10,000 downloads on Google's Play Store and is ranked among the top-10 among peers on Apple's store.

The brand, now based in Singapore, offers affordable fashion products through its app and online stores in India -- one of its fastest-growing markets.

Shein was one of the apps that was banned by the Ministry of Electronics and Information Technology in June 2020 after escalation of tensions with China.

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The Economist
economist.com › business › november 23rd 2024 edition
How Chinese is Shein?
November 19, 2024 - All this might suggest Shein is multinational, beholden to no single country. Unfortunately, the matter is not so straightforward for a firm that straddles China and the West. This article appeared in the Business section of the print edition under the headline “How Chinese is Shein?” · Discover stories from this section and more in the list of contents⇒Explore the edition
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Reuters
reuters.com › business › retail-consumer › how-chinas-shein-became-fast-fashion-giant-2023-11-28
How China's Shein became a fast-fashion giant | Reuters
November 28, 2023 - Shein moved its headquarters to Singapore from Nanjing, capital of China's eastern Jiangsu province, around late 2021, a shift that analysts said helps the firm circumvent China's tough new rules on overseas listings.
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CNN
cnn.com › 2021 › 08 › 14 › business › shein-china-fast-fashion-intl-hnk
Shein: The secretive Chinese upstart ‘making fast fashion look slow’ | CNN Business
August 16, 2021 - Sachan, for her part, cited considerations about waste and overconsumption as one reason she now tries to shop less on the app, even as she feels compelled to log in each day. There’s one huge market Shein doesn’t have a major presence in: mainland China. The company hardly markets itself in its home country for various reasons, starting with the headache of having to compete with Alibaba, the longtime industry leader.
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Analyzify
analyzify.com › home › statsup › marketplace › shein
Discover Latest Shein Statistics (2025) | StatsUp
Shein started in 2008 in Nanjing, China, and quickly transformed into one of the most powerful fast fashion ecommerce platforms in the world. Shein outperformed traditional fashion brands like H&M and Zara, changing the online fashion retail ...
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Playbite
playbite.com › home › discover the origin of the shein app: which country is it from?
Discover the Origin of the SHEIN App: Which Country Is It From? - Playbite
March 6, 2024 - So, which country did the SHEIN app originate from? Keep reading to find your answer. SHEIN hails from Nanjing, China. Founded in 2008, it has grown from a small website into a global fashion phenomenon.
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Statista
statista.com › topics › 10113 › shein
Shein - statistics & facts | Statista
In the United States, Shein benefits from relatively relaxed import taxes on their low-priced clothing. This has ultimately led for the fast fashion e-tailer to become extensively popular for consumers, even when buying in bulk.