Yes, worth it. Same with Benjamin Moore’s top end, Aura. I’m the family member that everyone calls when they want painting done, I will push people to use one of those two brands and to use their top shelf products, they make a difference. Typically you go with egg shell finish on walls, semi-gloss or satin on trim, and matte on ceilings. Get something like Aura bath and spa for high humidity rooms like bathrooms and use satin or egg shell on bathroom ceilings, and make sure you leave the fan on for 20 mins after you’re done showering to help keep the ceiling free from mold. If you have low natural light and you want to brighten up the room up stay north of 60 LRV. But if it has plenty of natural light you can do what you like. But most interior designers like neutral colors in the 55-75 range. Use frog tape, it’s the best painters tape. I like purdy brushes and rollers. More on reddit.com

Assuming a satin finish: If you want washability, mould and moisture resistance, and ease of future touch up (Emerald is available in quarts while Superpaint is not), then it is worth the upgrade. The painter has his own profit margin and it costs him more to buy Emerald than it would Superpaint. In my experience a gallon Emerald is $25-$35 more expensive compared to Superpaint, and that is at the painter’s contractor price. I’m probably overestimating a little bit, but for two coats let’s say it takes 10 gallons of paint for everything you need done. 10 x $35 = $350 plus applicable taxes. So the painter’s math is correct. More on reddit.com