Being a Digital Marketing Specialist specialized in eCommerce, I can tell for sure you are making the same mistakes as every other newbie makes. All the Shopify courses teach you that for being successful, you need to run ads, find instagram influencers and right after opening the store, you start spending your money on this and the result is the problem you are facing right now. The steps you should be taking for having a successful store: Work on your website designChoose a theme that is highly customizable and lets you display most of the collection on the home page. Remember nobody's going to click on any link if they are not strongly interested Make sure your products are uniqueIf you just chose some random products from Aliexpress, you are not going to be successful as I can buy the same item from that page with cheaper price. Optimize your store for search enginesAdd texts to all "alt texts" and also, at the end of each product page, you will see the SEO section which you need to optimize and make more search-friendly **Add customer engagement tools like live chat and lightbox popups.**As you already have an exit-intent popup, make sure it is GDPR Compliant. Here is a good example .For the chat, I suggest choosing one which lets you customize the color so that it suits your website. Learn everything about your audienceAs your niche is gaming accessories, it will be easier to target the right people. Just get a general idea of your buyer persona (e.g. age, gender, preferences, etc.) This will make it easier to understand how to market your products Find Facebook groups, forums and other platforms where your target audience isYou need to raise awareness about your products and website. This is why you need to find and post in all the places you are sure to find people interested in your products. Get Backlinks Backlinks help you rank higher and gain trust. Those are the links of your store in other websites. Find writers who will give you quality backlinks. You can also list your business in different listing websites .Alternatively, if you have Backtocart Livechat or Lightbox popups, and they like the way you customized it, you will automatically get a link to your store with the screenshots of your store and their product on it. if you are not a user yet, here is the registration link: http://app.backtocart.co/ As you see, ads are not the only way of getting traffic and/or conversions. You just need lots of time, effort and hard work, persistence to succeed in eCommerce business. More on reddit.com

Assuming the conversion tracking is set up properly across everything, there's no difference in using the Google Shopping App conversion vs. GTM. Both will capture click and view-through conversions.

Importing from GA only captures click conversions; you don't get view through conversions there. So it's usually not preferred unless you don't have the expertise to pass through dynamic purchase values into a proper conversion tracking tag.

Keep in mind Google gets super greedy when you use the native Shopify Google Shopping integration with regards to conversions. It imports page views, add to carts, etc. all as conversions with conversion values associated with them. So if you aren't careful, you can get a scenario where a customers visited a $100 product, added it to cart, and then purchased and that one purchase path in a campaign will show 3 conversions and $300 all conversion value for those secondary actions:

• $100 view product conversion

• $100 add to cart conversion

• $100 purchase conversion

Some will be secondary conversions, but it's a bit misleading and I don't know why Google defaults to that other than to convince people who don't understand conversion tracking that their ads are more effective than they really are. But regardless, know it's happening and where those numbers are showing up in your reporting so that you aren't over-inflating effectiveness.

Also keep a close eye on conversion windows. I think Shopping App defaults to something obscene like 90 day click window, 3-day engaged view, or something like that - which for e-comm is comical. So you probably will need to standardize conversion windows for the actions.

More on reddit.com

Yup, 2.95% is great.

Since you haven’t posted your website (that’s more for r/reviewmyshopify) here are some general tips for increasing conversions:

The shopping funnel on your website has a bottleneck. That’s always true. The moment you fix it, it moves somewhere else. Your job is to learn to spot it, then work on it.

Widening the bottleneck you’ll move more people through the funnel. Its improvement will make other narrow funnel parts stand out now. Then you work on them. Rinse and repeat.

How to do this? You can identify the current location of the bottleneck in the funnel with the help of Google Analytics’ Shopping Behavior report. (Look under Conversions > Ecommerce > Shopping Behavior).

Find the step that has the biggest drop-off rate. Now you know where the bottleneck in the funnel is, but not what’s causing it.

Next step is to do some on-page analysis. Use a tool like HotJar or LuckyOrange to record scrollmaps, heatmaps and videos of your visitor sessions.

Analyzing these, for the page type representing the bottleneck, should give you some ideas how do people (mis)use your website. What you see may surprise you and will definitely differ from your expectations.

Based on these differences you can form a hypothesis. Or a number of them. For example “Adding delivery cost and duration on a visible location on the product page would increase add to carts”.

Now, depending on the amount of monthly transactions you get, you may want to A/B test this or implement it straight away, make an annotation in Google Analytics and compare results before and after.

A/B testing is scientific and if done correctly will lead to more insight about your niche and traffic. Direct implementation is what I’ve seen most impatient store owners do. It works out fine (meaning increase/decrease is obvious and easy to correlate) most of the times, but they aren’t absolutely sure if the effects were truly caused by their changes to the store.

Hope this helps!

More on reddit.com

I'll take a look at your website later but to answer your first question: There's no such thing as a generally good conversations rate.

Think about a good conversion rate for a company selling luxury cars or jets.

Now think about a good conversation rate for a 99c pen.

Every business has its own range but you're definitely not hitting it home since your ad ROI is negative.

Remember the basic funnel: Awareness -> engagement -> conversion -> repeat/refer

It seems like you're doing a decent job at awareness since you're driving traffic so you must figure out why they don't convert.

Option 1. Your traffic is poorly targeted and those visitors is not your market therefore it doesn't matter if you have hundreds or thousands of visitors. (What's the bounce rate? If it's high you might be driving the wrong traffic)

Option 2. Your website doesn't offer enough value or doesn't instill trust or is confusing people.

Tip: capture as much of that traffic as possible via cookies (retargeting ads like AdRoll) and collect emails. How many emails you have? To this day email marketing drives the most conversions.

There's a saying that customers need to see your product 9 times before buying it (hence the email and a few incentives can go a long way).

More on reddit.com