For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. Answer from Launchpresso on reddit.com
Shopify
shopify.com › blog › google-ads-conversion-tracking
How To Set Up and Use Google Ads Conversion Tracking (2026) - Shopify
To set up conversion actions from your Google Ads account, click on the Goals icon in the account menu, then Conversions and New conversion action. From that point, you can select the type of conversion (website, app, phone call, etc.).
Google Support
support.google.com › google-ads › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Ads Help
This information shows you things like which of your ads or free listings generates the most sales on your online store. This article explains how to set up conversion tracking with the Google & YouTube app on Shopify. If you’ve already set up your measurement with Shopify, you need to install the Google & YouTube app before you reimplement your Google tags.
Videos
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Shopify
apps.shopify.com › infinite-ads-tracking
∞ Google Ads Tracking & GTM - Boost Your Shopify Sales with Google Ads Conversion Tracking | Shopify App Store
Infinite Google Ads Conversion Tracking is a robust application that empowers you to install multiple tracking codes.It offers limitless server-side tracking capabilities for all your pixels.Google Analytics 4(GA4) and UET Bing Conversion Tracking ...
Shopify
apps.shopify.com › adwords-conversion-pixel
Nabu for Google Ads Pixel - Conversion Tracking Pixel App for Google Ads by AdNabu | Shopify App Store
Accurately track Google Ads conversions via 1-click install of enhanced conversion pixel. Support for Agency/MCC accounts with no manual code changes.
Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -
Hello everyone,
I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.
Here are my specific questions:
Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.
Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?
Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?
I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.
Thank you in advance!
Top answer 1 of 7
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For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
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Shopify
apps.shopify.com › oneclick-conversion-tracking
OneClick: Google Ads Tracking - Conversion Pixel & Google Adwords Conversion Actions made easy | Shopify App Store
Automatically install the Google tracking pixel on your store with OneClick Google Ads Conversion Tracking. Choose "automatic mode" in the app, sign in with Google and then click "create pixel."
GemPages
gempages.net › blog › google ads conversion tracking for shopify [2025]
Google Ads Conversion Tracking for Shopify [2025] – GemPages
Now, you can go to Goals > Summary, and you’ll find the “Google Shopping App Purchase” tab. Click on it and review the details and settings to verify everything is set up as required. Additionally, you may also go ahead and perform a test to validate the configuration. And that’s it for this method! Your Google Ads account, Google Merchant Center, and Shopify store are synced, and you can collect and track your conversion measurement data.
Shopify
apps.shopify.com › adtrack-google-ads-tracking
AdTrack ‑ Google Ads Tracking - AdTrack ‑ Google Ads Tracking & AI Optimization Tool | Shopify App Store
Accurately track Google Ads conversions, analyze campaigns with AI diagnostics, respect privacy with consent mode, and optimize performance easily.
Grow My Ads
growmyads.com › home › google shopping hub › the ultimate guide to google ads conversion tracking for shopify stores
Mastering Shopify Google Ads Conversion Tracking: A Step-by-Step Guide
March 4, 2025 - If you already have one, make sure the same Google account is connected to both your Google Ads and Google Merchant Center. After connecting your accounts, the app will automatically set up conversion tracking for your Google Ads campaigns.
Google Support
support.google.com › google-ads › answer › 12183125
Shopify: Set up your Google tag - Google Ads Help
Shopify Screencasts [Video] Set ... bottom of the video player, then select "Subtitles/CC" and choose your language. Sign in to your Shopify account and download the “Google & Youtube” app......
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › analyze-marketing › tracking-adwords-conversions
Google Ads conversion tracking
Link Shopify to Google Ads · Learn about conversion tracking settings · Google & YouTube channel requirements · Get set up with the Google & YouTube sales channel · Shopping on Google · Google Performance Max campaigns · YouTube Shopping ·
Stape
stape.io › blog › google ads › set up google ads conversion tracking for shopify | 2025 guide
Set up Google Ads Conversion Tracking for Shopify | 2025 Guide
November 5, 2025 - Use the Google and YouTube App, which can be downloaded from the official Shopify store. It automatically syncs all the basic events (for instance, add to cart or purchase). This greatly simplifies the setup and maintenance process.
FeedArmy
feedarmy.com › home › free shopify enhanced conversion tracking pixel for google ads + micro conversions + ga4
Free Shopify Enhanced Conversion Tracking Pixel For Google Ads + Micro Conversions + GA4 – FeedArmy Co., Ltd.
September 20, 2025 - Add Google Ads conversion tracking to Shopify quickly. Choose from three versions: Additional Scripts: Deprecated but still installable. Shopify Pixel: Direct installation with Google Ads, excludin…
Promodo
promodo.com › blog › google ads conversion tracking on shopify: how to set up
Google Ads Conversion Tracking on Shopify: How to Set Up | Promodo.com
... Log in to your Google Ads account. Go to Tools & Settings > Measurement > Conversions. Click + New Conversion Action and choose the type of conversion you want to track (e.g., website, app, or phone call).
Reddit
reddit.com › r/ppc › how to connect google ads to shopify to track conversions?
r/PPC on Reddit: How To Connect Google Ads To Shopify To Track Conversions?
October 8, 2024 -
Set up a store about two weeks ago and having trouble connecting Google Ads to Shopify. Every Youtube video and tutorial I can find shows you how to add tracking tags via theme(.)liquid and additional scripts in the checkout section. However, it appears Shopify has deprecated this feature and is now instructing people to track conversions by installing the 3rd party Google and Youtube app. I have this installed but according to Google ads they still are unable to track conversions. Any advice or tutorials anyone can share?
Top answer 1 of 2
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Just install the Google & YouTube app on your Shopify store and that will take care of everything.
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That is a common issue people run into as Shopify has moved to the new Customer Events system and is deprecating the use of additional scripts in the checkout, which is why those older video tutorials are no longer reliable. The official and easiest method now is absolutely the Google & YouTube app. You've installed it, which is the right first step. You need to make sure that within the app settings on Shopify, you have correctly connected your Google Ads account, and that the conversion actions it creates in Google Ads are set as "Primary" actions for bidding. The app should automatically handle sending the standard ecommerce events like page_view, view_item, add_to_cart, begin_checkout, and purchase. However, you are right to be concerned if it's still not tracking because the app's web-based tracking can often be unreliable due to browser privacy settings like Intelligent Tracking Prevention (ITP) and ad-blockers, which is why a lot of experts recommend moving to a server-side solution. The gold standard for reliable and accurate conversion tracking now is using the Google Ads Conversion API, often implemented through Google Tag Manager (GTM) and a server-side tagging solution like Stape.io. This setup is superior because it sends conversion data directly from your server to Google's server, bypassing browser and ad-blocker restrictions that cause the Google & YouTube app to lose data. It is more complex to set up, but it dramatically improves your data quality, which is crucial for your Google Ads Smart Bidding to work effectively. It also gives you better control over your data and is the best way to implement Enhanced Conversions, which can further improve matching rates. So, while the Google & YouTube app is the quick fix, the Google Ads Conversion API + GTM + Stape.io method provides the robust, future-proof tracking you need for serious scaling.
Digital Darts
digitaldarts.com.au › home › how to set up google ads conversion tracking in shopify
How to Set Up Google Ads Conversion Tracking in Shopify
August 25, 2025 - Here’s a comparison of how much better the tracking solution is in this tutorial, compared to the native app, for one of our Google Ads clients. Option 3: Manual implementation with full features covered in this guide. The tutorial covers how to edit the existing Google Ads conversion code and add to it the latest features for ecommerce. The post-purchase page is also included to track upsells. We use this option to help Shopify stores grow.