Shopify Help Center
help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager
Shopify Help Center | Google Tag Manager
Google Analytics is the tool that provides reports about activity on your store. Google Tag Manager is a tool that triggers your tracking codes based on defined rules. Google Tag Manager doesn't replace Google Analytics.
Shopify Community
community.shopify.com › start a business
Google Tag Manager Conversion Tracking Shopify Basic
December 23, 2023 - Hi everyone. I’m trying to figure out how to setup conversion tracking using google tag manager on a shopify basic site. I have the google tag manager code installed and working fine in theme.liquid. However, I’m not sur…
What is the use case for Google Tag Manager for most shopify stores?
Since the google and youtube app aready handles GA4 connection including eccomerce data, and google ads also (not sure does it track conversions?) Facebook Meta app and pixel already does its thing in the app also. We seem to have no need to add any scripts? What is a concrete use case? More on community.shopify.com
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February 14, 2025Shopify intergration vs Google Tag Manager
u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking. More on reddit.com
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May 26, 2025Shopify + Google Tag Manager
u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm More on reddit.com
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January 24, 2024How do I correctly set up Google Ads conversion tracking?
Hi, I am using the standard Google Channel app from Shopify (https://apps.shopify.com/google) to connect with Google (GA4, Merchant Center, Google Ads). All looks good from the App, but I have an issue with setting up the Conversions in Google Ads. Is there something additional I should do ... More on community.shopify.com
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May 1, 2023Can I integrate Google Ads conversion tracking using Shopify GTM integration?
Yes, with Shopify GTM integration, you can seamlessly set up Google Ads conversion tracking by configuring a conversion tag in GTM. Make sure to import your conversion ID and label from Google Ads into GTM to track sales and leads accurately. However, CustomerLabs is the best way to set up Google Ads Conversion tracking for your Shopify store.
customerlabs.com
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
Can I track dynamic remarketing tags with Shopify GTM integration?
Yes, you can set up dynamic remarketing tags using GTM on Shopify. You’ll need to create custom variables and triggers to capture specific product details, such as product ID, price, and category, and send this data to Google Ads or other ad platforms for dynamic remarketing. However, using CustomerLabs would power your Dynamic Remarketing with high-quality audience signals.
customerlabs.com
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
Does Shopify GTM integration affect page load times?
When configured properly, GTM does not generally significantly impact page load times. However, overloading GTM with too many tags or scripts could affect your site’s performance. Keep an eye on tag bloat and use GTM’s tag sequencing and trigger prioritization to maintain optimal page speed.
customerlabs.com
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
Videos
14:16
Shopify Conversion Tracking With Google Tag Manager (GTM) - YouTube
15:37
The RIGHT Way to Set Up Google Ads Conversion Tracking for Shopify ...
11:23
How To Setup Google Ads Conversion Tracking For Shopify [Checkout ...
15:38
Install Google Analytics on Shopify (using a Custom Pixel and GTM) ...
03:07
How to Set Up Google Analytics 4 for Shopify - YouTube
05:54
Track Conversions/ Purchases In Google Analytics 4 (With Shopify) ...
CustomerLabs
customerlabs.com › home › how to install google tag manager on shopify [with steps]
How to Install Google Tag Manager on Shopify [with Steps]
December 4, 2024 - Google Tag Assistant will track this new page in another tab. You can also test by clicking on different products or items to verify your setup. Each page you visit will show up in the Tag Assistant. At this point, Google Tag Manager is successfully installed on most pages of your Shopify website. If you’re looking for a simpler and more streamlined approach, consider using Customerlabs for direct integration and conversion tracking on your Shopify store.
Google Support
support.google.com › tagmanager › answer › 12183125
Shopify: Set up your Google tag - Tag Manager Help
If you want to edit your conversion events and destinations, select Manage. Select the pencil icon next to the conversion action you’d like to change. You can: ... Check the box to “Add custom conversion ID/label” for Google Ads conversion or Floodlight destinations to receive data from the specified Shopify events. For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging.
Shopify
shopify.com › blog › google-ads-conversion-tracking
How To Set Up and Use Google Ads Conversion Tracking (2026) - Shopify
This is simply a single snippet of JavaScript (Google tag code) that you add to your website code as the foundation for collecting and measuring a variety of data. You can use Google Tag Manager (GMT) to install and manage your conversion tags.
Elevar
getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes
How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar
August 10, 2023 - Add Google Analytics custom events that can unlock more even more insights to help in your conversion optimization strategy (use our Free Chrome Extension) Utilize GTM for more advanced behavior events, site speed management, etc. The biggest time saver the app helps with is the data layer that is implemented on your store. You’ll also receive a pre-built container that contains all of the tags, triggers, and variables needed for various marketing tags. Add a new Universal Analytics tag with the Event Track Type with the All Pages trigger:
Promodo
promodo.com › blog › google ads conversion tracking on shopify: how to set up
Google Ads Conversion Tracking on Shopify: How to Set Up | Promodo.com
Here are several strategies to help you refine your conversion tracking setup: Use Google Tag Manager for Flexibility Set up conversion tracking through Google Tag Manager (GTM) to easily manage all your tags from one place.
Shopify Community
community.shopify.com › start a business
What is the use case for Google Tag Manager for most shopify stores?
February 14, 2025 - Since the google and youtube app aready handles GA4 connection including eccomerce data, and google ads also (not sure does it track conversions?) Facebook Meta app and pixel already does its thing in the app also. We s…
Reddit
reddit.com › r/googletagmanager › shopify intergration vs google tag manager
r/GoogleTagManager on Reddit: Shopify intergration vs Google Tag Manager
May 26, 2025 -
Hi everyone,
I am currently optimising an account for a couple of friends who are using the Shopify CMS to sell his products. In Shopify every Google feature and META (Search Console, Analytics, Google Ads) are linked as of now.
To my understanding and experience, adding a GTM container to the website and add the tags for each platform, for instance the META config, Google Ads tag and the appropriate conversion events. This manual set-up gives greater flexibility and more control, analysis capabilities and reporting.
However, they insist on using the connections made by Shopify with these tools. I do think a new environment with a solid set-up helps them in the future.
What is your take / experience on this and how to tackle such an issue?
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u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking.
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From my experience, implementing a custom server-side tagging setup via Google Tag Manager (GTM) consistently yields higher purchase attribution accuracy compared to Shopify’s native Meta integration. Server-side tracking minimizes data loss caused by browser-level restrictions (e.g., ITP, ad blockers) and provides greater reliability in capturing events such as purchases, especially on iOS devices.
FeedArmy
feedarmy.com › home › free shopify enhanced conversion tracking pixel for google ads + micro conversions + ga4
Free Shopify Enhanced Conversion Tracking Pixel For Google Ads + Micro Conversions + GA4 – FeedArmy Co., Ltd.
September 20, 2025 - In Google Tag Manager, go to admin > and click on import container. In Google Tag Manager select the json file (you can find it in the downloaded file). Chosing your workspace, click on existing and choose default workspace ...
Stape
stape.io › blog › shopify › server-side google ads conversion tracking in shopify - stape
Server-side Google Ads conversion tracking in Shopify - Stape
October 24, 2023 - 1. Set up server Google Tag Manager container on Stape. 2.1. Install Stape's Conversion Tracking app in Shopify store.
MeasureSchool
measureschool.com › home › how to install google tag manager (and ga4) in shopify
How to Install Google Tag Manager on Shopify (Step by Step)
It allows you to add and manage various tracking codes, such as Google Analytics, Facebook Pixel, and more, without the need for technical expertise or modifying your website’s code directly. So, that’s how to install Google Tag Manager and Google Analytics 4 for your Shopify store.
Published January 7, 2025
Analyzify
analyzify.com › home › guidebooks
A Detailed Guidebook on Shopify - GTM | Analyzify - Analyzify
Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.
Reddit
reddit.com › r/ppc › shopify + google tag manager
r/PPC on Reddit: Shopify + Google Tag Manager
January 24, 2024 -
I have a bit of a frankenstein situation with my shopify store. I integrated Google / GA4 into my shopify using the sales channel.
I also have several snippets of Google code I had to install on my checkout page and theme.liquid file for enhanced conversions, Google ads remarketing, and Google reviews. These snippets are causing some duplicate events as well as slowing down page speed.
To fix, I'm thinking that integrating all code into a GTM tag is the correct route. Is this correct? If anyone has any resources they could point me to, I'd really appreciate it!
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u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm
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If you're on Shopify, you should just install Aimerce. It's an easier version to implement than GTM, and it automatically feeds the first party data it collects into your respective Klaviyo flows and Meta/Google Ads audience sets. I've seen a sizeable revenue boost since doing it because it's more targeted and it lets me act on this customer data for up to a year (instead of the standard 7 days on Safari).
Shopify Community
community.shopify.com › start a business
Set Google Conversion Tracking (Custom Events)
July 11, 2024 - Hello, We have connected Google Ads, Tag Manager and Analytics together and all is working. The app in Shopify is a bit weird, I even added the scripts from the tag manager into the and but still shows as the products being disapproved. Now, the main issue here is that we cannot set Conversion Trackings...
Conversios
conversios.io › home › shopify google ads conversion tracking: a comprehensive guide
Shopify Google Ads Conversion Tracking: Complete Setup Guide
December 7, 2023 - But when you use Conversios, you set up your Google Ads Conversion tracking on Shopify very easily. ... Step 6: After selecting the account, you will get a pop-up to select the software where you want to install the app. Step 7: To activate the app, go to the app settings or configuration app page · Step 8: Now add the website URL and email ID you want to configure with the App · Step 9:You will now see the option of integrating Google Tag Manager to track your events.
Shopify
shopify.com › blog › offline-conversion-tracking
How Offline Conversion Tracking Works with Google Ads (2025) - Shopify
GTM > Tags > New > Choose Google Ads User-Provided Data Event. Enter your Conversion ID.
EasyInsights
easyinsights.ai › home › how to set up conversion tracking in google ads for shopify: a complete overview
Guide to setup Conversion Tracking in Google Ads for Shopify
April 14, 2025 - To activate conversion tracking you will have to create the conversion actions in Google Ads that should correspond to the goals you want to achieve (for example, purchases, and registrations). Next, you’ll have to manually install the Google Ads conversion code on your Shopify store, or through Google Tag Manager...
PageFly
pagefly.io › blogs › shopify › google-tag-manager-for-shopify
Google Tag Manager for Shopify: A Step-by-step Guide (2025)
January 14, 2025 - Google Tag Manager (GTM) is a free tool that helps you manage and deploy tracking codes (tags) without editing the actual website code. These tags can collect all data, from traffic metrics to purchase conversions.