For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. Answer from Launchpresso on reddit.com
Shopify
shopify.com › blog › google-ads-campaign
How To Set Up a Google Ads Campaign for Your Brand (2024) - Shopify
Google Ads does an automated review of new ads before ads go live; you can expect the review to take anywhere from one hour to 24 hours. Once it’s done and your ads are approved, your ads will begin showing. ... Shopify comes with powerful tools that help you list, promote, and sell products on Google.
Google Support
support.google.com › google-ads › answer › 12995304
Product Linking: Link Shopify to Google Ads - Google Ads Help
In your Google Ads account, click the Tools icon . Click Data manager. From the “Connected products” tab, scroll down to Featured products. Click Search all to find Shopify. After you’ve found Shopify, click Details and Link Shopify in the next window.
How profitable your shopify stores are on google ads vs Facebook Ads?
Dear forum members, Hope all is fine. I would like to know which advertising options work best for any online Shopify ecommerce stores, is it google ads or Facebook ads , which one is more feasible ? Can we make our online Shopify stores profitable just from google ads because I have seen many ... More on community.shopify.com
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March 9, 2024Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. More on reddit.com
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March 7, 2024New Shopify Store Running Google Ads – Should I Optimize Only for Purchases or Also Include Page Views/Add to Cart?
If your store is brand new to Google Ads, it’s smart to set up both primary (purchases) and secondary (micro-conversions like ATC, checkout, page views). Optimizing only for purchases at the start can limit data and slow down Google’s learning, especially if sales are low. By tracking micro-conversions too, you give the algorithm more signals to find quality traffic. Once you start getting consistent sales, you can shift focus toward purchase optimization only. Think of it like training wheels micro-conversions help Google learn faster, but your end goal should always be sales. More on reddit.com
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August 27, 2025Conversion tracking Google ads
Everything works fine except the Google Ads tracking. The problem: I if check the conversion ‘purchase’ in Google ads, I see a lower amount then when i look on Shopify –> Marketing. It differents almost 50%. This is bad for our Google ads because we cannot spend money the right way. More on community.shopify.com
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Shopify Help Center
help.shopify.com › en › manual › online-sales-channels › google
Shopify Help Center | Google & YouTube
Automatically sync your Shopify products to the Google Merchant Center for use in Google Performance Max campaigns using the Google & YouTube channel.
Shopify Community
community.shopify.com › shopify discussion
How profitable your shopify stores are on google ads vs Facebook Ads?
March 9, 2024 - Dear forum members, Hope all is fine. I would like to know which advertising options work best for any online Shopify ecommerce stores, is it google ads or Facebook ads , which one is more feasible ? Can we make our o…
Quora
quora.com › Can-I-run-Google-Ads-on-Shopify
Can I run Google Ads on Shopify? - Quora
Answer (1 of 2): Sure, you can run Google Ads on a Shopify Store. 1. Open Your G-ads account and create a conversion action. Since it’s a shopify store, Page Load should be selected and name it purchase.
GemPages
gempages.net › blog › google ads conversion tracking for shopify [2025]
Google Ads Conversion Tracking for Shopify [2025] – GemPages
How to set up Google Ads conversion tracking on Shopify: Method #1: Using the Google & YouTube app, and Method #2: Add a custom pixel to Shopify.
Shopify
shopify.com › partners › blog › google-ads
How to Use Google Ads to Drive Traffic to Your Clients' Sites - Shopify
October 7, 2020 - The app uses your client’s Shopify store data to automatically build a product feed in the Google Merchant Center. This is a list of products, complete with information and images, that your client wants to advertise.
Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -
Hello everyone,
I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.
Here are my specific questions:
Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.
Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?
Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?
I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.
Thank you in advance!
Top answer 1 of 7
2
For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
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Hey hey, just dm me and I give you a crash course for free
Google Support
support.google.com › google-ads › answer › 15496063
Shopify - Google Ads Help
Learn how to enable Shopify as a data source for Google Ads. Requirements The Google & YouTube app from the Shopify app store must be installed. You must link an individual Googl
Shopify
shopify.com › google
Sell to Customers on Google and YouTube - Shopify
Create a campaign at any budget, connect with the right customers, and let Google AI optimize your ads. Gain essential customer insights that help you understand how shoppers are using your website, respond to real-time trends, and improve ROI, ...
Coursera
coursera.org › coursera articles › business › marketing › how to set up google ads conversion tracking on shopify
How to Set Up Google Ads Conversion Tracking on Shopify | Coursera
December 9, 2024 - After adding the app to your Shopify account, you will create a new conversion action in Google Ads to track your Shopify data. Conversion tracking will allow you to measure your site traffic and sales based on how customers interact with your ads.
Shopify
shopify.com › blog › google-ads-conversion-tracking
How To Set Up and Use Google Ads Conversion Tracking (2026) - Shopify
Start your free trial with Shopify today—then use these resources to guide you through every step of the process. ... Google Ads conversion tracking is a free tool that Google Ads customers can use in tandem with their campaigns to see what people do after they click on an ad.
Reddit
reddit.com › r/googleads › new shopify store running google ads – should i optimize only for purchases or also include page views/add to cart?
r/googleads on Reddit: New Shopify Store Running Google Ads – Should I Optimize Only for Purchases or Also Include Page Views/Add to Cart?
August 27, 2025 -
Hey everyone,
I recently started running Google Ads for my Shopify store. The website itself has been around for a while, but I just launched ads (Search, Remarketing, and Shopping campaigns).
I’m wondering what’s the best approach when it comes to setting up conversion goals. Right now, my main focus is on purchases, but since the store is still new to ads, I don’t have much conversion data yet.
Should I keep my conversion goal strictly as purchases, or would it be smarter in the beginning to also include micro-conversions like page views, add to cart, initiate checkout, etc. to help the campaigns learn faster?
Has anyone here had experience with new Shopify stores and Google Ads in this stage? Any advice would be super appreciated 🙏
Top answer 1 of 7
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If your store is brand new to Google Ads, it’s smart to set up both primary (purchases) and secondary (micro-conversions like ATC, checkout, page views). Optimizing only for purchases at the start can limit data and slow down Google’s learning, especially if sales are low. By tracking micro-conversions too, you give the algorithm more signals to find quality traffic. Once you start getting consistent sales, you can shift focus toward purchase optimization only. Think of it like training wheels micro-conversions help Google learn faster, but your end goal should always be sales.
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Keep your primary goal as Purchases Ultimately, you want Google to optimize for revenue, not just clicks or adds-to-cart. If you change the primary goal to micro-conversions, Google will start optimizing toward the wrong signal (e.g. lots of cart adds but no purchases). Track micro-conversions, but don’t make them primary goals Set up events like add to cart, begin checkout, payment info entered, newsletter signup. Mark them as secondary conversions in Google Ads. This gives you visibility into the funnel and lets you create audiences for remarketing, without confusing Smart Bidding. Use “Maximize Clicks” or “Maximize Conversions (without target ROAS/CPA)” at first If you have <30 conversions per month, tCPA/tROAS will struggle. Once you start getting 30–50+ purchases in a 30-day window, switch to Smart Bidding (tROAS is usually best for Shopping). Leverage Enhanced Conversions + Google Analytics 4 Shopify’s native GA4 + Google Ads integration ensures accurate data. Enhanced conversions (EC) improve match rate, feeding Google more reliable purchase data.
Shopify Community
community.shopify.com › data and analytics
Conversion tracking Google ads
September 12, 2025 - Everything works fine except the Google Ads tracking. The problem: I if check the conversion ‘purchase’ in Google ads, I see a lower amount then when i look on Shopify –> Marketing. It differents almost 50%. This is bad for our Google ads because we cannot spend money the right way.
Scubemarketing
scubemarketing.com › blog › how-to-set-up-google-shopping-ads-for-your-shopify-store-a-step-by-step-guide
How to Set Up Google Shopping Ads for Your Shopify Store: A Step-by-Step Guide
November 18, 2024 - Want to save time? The Google & YouTube app in Shopify's app store is your best friend. Here's what to do after you install it: ... The best part? The app automatically syncs and updates your product catalog. No more manual updates! Last step: connect Google Merchant Center to Google Ads.
Google Support
support.google.com › merchants › answer › 13421604
Advertise your products using Shopping ads (for Shopify users) - Google Merchant Center Help
In Shopify, navigate to the Google & YouTube app. Scroll down to the Performance Max campaign module. Select your Google Ads account and click Connect.
Shopify
shopify.com › blog › shopping-ads-google
Google Shopping Ads: How It Works, Tips and Best Practices (2024) - Shopify
Shopify app: Apps specifically designed for Shopify stores, such as the Google & YouTube app. Unlike traditional ads, you don’t bid on keywords with Shopping ads. Google crawls your feed and product details pages to determine relevant keywords.
Zapier
zapier.com › apps › shopify integrations › google ads and shopify integration
Google Ads Shopify Integration - Quick Connect - Zapier
Integrate Google Ads and Shopify in a few minutes. Quickly connect Google Ads and Shopify with over 8,000 apps on Zapier, the world’s largest automation platform.
Published June 11, 2020
Grow My Ads
growmyads.com › google-shopping › the-ultimate-guide-to-google-ads-conversion-tracking-for-shopify-stores
Mastering Shopify Google Ads Conversion Tracking
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