For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. Answer from Launchpresso on reddit.com
Shopify Help Center
help.shopify.com › en › manual › online-sales-channels › google
Shopify Help Center | Google & YouTube
Learn more about the Google & YouTube channel requirements. If you already use Google Merchant Center to manage a product feed or create Google Ads, then review some considerations before syncing an existing Google Merchant Center account.
Shopify
shopify.com › blog › google-ads-campaign
How To Set Up a Google Ads Campaign for Your Brand (2024) - Shopify
This new, experimental campaign format appears on all of Google’s social properties, including YouTube Shorts, Discover, and Gmail. App. A campaign type specifically for advertisers of mobile apps, these appear across all Google’s mobile properties, including search, Google Play store, and YouTube.
Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues. More on reddit.com
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March 7, 2024Shopify + Google Ads Conversion Tracking
I’d like to know if anyone here has been able to install a google tag into their embedded environment within their app, to properly track ad conversions with google ads/google analytics. Or is there another way to solve this? More on community.shopify.dev
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March 14, 2025Google Ads & Shopify store. GA shows 3X conversion values than Shopify? Did I set it up wrong?
OK. Looks like you are sending two conversions from Tag Manager AND I'll bet you are also importing conversions from analytics. Remove one of the tags in tag manager and set any imported goals from Analytics to secondary conversions in your Ads conversions settings. And please stop applying Google's recommendations, most of which are simply there to make more money for Google. More on reddit.com
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November 21, 2021$500 Ad Credit Google Ads Account
Google ad credits work by 'if you spend 500 we will then give you 500', so its good but you'll still have to spend that money. Also Google will just GIVE you ad credits if you call and ask them. Kinda wrong for you to try profiting off of something Google gives out for free...
More on reddit.com 4
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May 7, 2018Videos
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Shopify
shopify.com › blog › google-ads-conversion-tracking
How To Set Up and Use Google Ads Conversion Tracking (2026) - Shopify
Start your free trial with Shopify today—then use these resources to guide you through every step of the process. ... Google Ads conversion tracking is a free tool that Google Ads customers can use in tandem with their campaigns to see what people do after they click on an ad.
Shopify
apps.shopify.com › traffic-booster
Google Ads & Shopping AI: ST - Traffic Booster by StoreYa | Shopify App Store
We use AI technology to automate Google Ads, Google Shopping, Pmax, Search ads, Display ads, YouTube ads, Facebook ads, and Instagram ads. We modify your product feed using AI to fit Google shopping best practices and ensure you get the right ...
Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -
Hello everyone,
I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.
Here are my specific questions:
Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.
Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?
Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?
I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.
Thank you in advance!
Top answer 1 of 7
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For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
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Fuznet
delightchat.io › best-shopify-apps › google-ads-adwords
13 Best Shopify Google Ads Apps in 2025
Zero blunders in Google Ads: Implementing Google Ads retargeting/remarketing code physically can bring about mistakes. AdNabu guarantees zero mistakes all the while. ... Let loose Feeds to 10K Products: Get begun with our honor winning Feed Tool at positively no extra expense for up to 10,000 Products as well as Variants!. Drive Traffic and Boost Up Sales: Attract more customers to your Shopify store with free admittance to Campaign Managers for Google, Bing, and Facebook!.
Google Support
support.google.com › google-ads › answer › 12995304
Product Linking: Link Shopify to Google Ads - Google Ads Help
The recommended method is to install and use the Google & YouTube app on Shopify. The app allows you to easily connect and integrate your Shopify account with your Google Ads account so that your Shopify store information, customer lists, and product data are all automatically shared and synced ...
Shopify
apps.shopify.com › adtrack-google-ads-tracking
AdTrack ‑ Google Ads Tracking - AdTrack ‑ Google Ads Tracking & AI Optimization Tool | Shopify App Store
Accurately track Google Ads conversions, analyze campaigns with AI diagnostics, respect privacy with consent mode, and optimize performance easily.
Shopify
apps.shopify.com › adscale
AdScale AI Ads Meta/Google Ads - AdScale: AI Facebook Ads & Google Ads for Shopify Stores | Shopify App Store
AdScale is an AI advertising platform that creates personalized ads across Google, Facebook, Instagram, SMS & Email using data & images pulled from your store.
Google Support
support.google.com › merchants › answer › 13421604
Advertise your products using Shopping ads (for Shopify users) - Google Merchant Center Help
However, the product data and new conversion data from Shopify will no longer be shared with Google Ads. Once your campaign is live, you’ll be able to track its performance in Google Merchant Center. You can access Merchant Center by clicking on Manage campaigns in the "Overview" tab on your Shopify app.
Grow My Ads
growmyads.com › google-shopping › the-ultimate-guide-to-google-ads-conversion-tracking-for-shopify-stores
Mastering Shopify Google Ads Conversion Tracking
JavaScript is disabled in your browser · Please enable JavaScript to proceed · A required part of this site couldn’t load. This may be due to a browser extension, network issues, or browser settings. Please check your connection, disable any ad blockers, or try using a different browser
Shopify
shopify.com › blog › shopping-ads-google
Google Shopping Ads: How It Works, Tips and Best Practices (2024) - Shopify
Shopify app: Apps specifically designed for Shopify stores, such as the Google & YouTube app. Unlike traditional ads, you don’t bid on keywords with Shopping ads. Google crawls your feed and product details pages to determine relevant keywords.
Shopify
apps.shopify.com › google
Google & YouTube - Drive sales with the Google & YouTube app on Shopify | Shopify App Store
October 6, 2025 - Free to install. Additional charges may apply. ... Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics.
GemPages
gempages.net › blog › google ads conversion tracking for shopify [2025]
Google Ads Conversion Tracking for Shopify [2025] – GemPages
How to set up Google Ads conversion tracking on Shopify: Method #1: Using the Google & YouTube app, and Method #2: Add a custom pixel to Shopify.
GPTMediaBuyer
gptmediabuyer.com › home › google ads
13 Top Shopify Google Ads Apps in 2024
You don’t need any code: With Google Tag Manager, you can easily use Google Analytics, Google Ads, Adwords, and Facebook Pixel without having to add any code. Integrate Any Tool: Say goodbye to spending time on integration – with Google ...
Shopify
apps.shopify.com › marketing and conversion › advertising › ads
Best Ads Apps For 2025 - Shopify App Store
The app developer paid to promote this listing. This ad is based on your current search terms. Learn moreOpens in new window · 4.8 out of 5 stars (344) 344 total reviews • Free trial available · AI ads on Google Ads & Facebook ads for smarter advertising
Zapier
zapier.com › apps › shopify integrations › google ads and shopify integration
Google Ads Shopify Integration - Quick Connect - Zapier
Integrate Google Ads and Shopify in a few minutes. Quickly connect Google Ads and Shopify with over 8,000 apps on Zapier, the world’s largest automation platform.
Published June 11, 2020
Shopify
apps.shopify.com › adwords-conversion-pixel
Nabu for Google Ads Pixel - Conversion Tracking Pixel App for Google Ads by AdNabu | Shopify App Store
Accurately track Google Ads conversions via 1-click install of enhanced conversion pixel. Support for Agency/MCC accounts with no manual code changes.
Shopify
apps.shopify.com › adwisely
Adwisely—Google Ads & Meta Ads - Adwisely | AI Facebook Ads, Instagram Ads & Google Ads | Shopify App Store
Launch AI-powered Google Ads & Facebook Ads campaigns effortlessly. Boost your Shopify store sales with expert-managed ads optimized for maximum ROAS.