@Taras_Talimonchuk, I found the solution! Although Google Ads kept requesting a separate Google tag, it wasn’t needed because the GA4-Shopify connection was already firing events. The problem was between GA4 and Google Ads—default restrictions on my Google Ads account prevented access to all the dat… Answer from L_Gerklev on community.shopify.dev
Shopify
shopify.com › blog › google-ads-conversion-tracking
How To Set Up and Use Google Ads Conversion Tracking (2026) - Shopify
To set up conversion actions from your Google Ads account, click on the Goals icon in the account menu, then Conversions and New conversion action. From that point, you can select the type of conversion (website, app, phone call, etc.).
Shopify
apps.shopify.com › adwords-conversion-pixel
Nabu for Google Ads Pixel - Conversion Tracking Pixel App for Google Ads by AdNabu | Shopify App Store
Accurately track Google Ads conversions via 1-click install of enhanced conversion pixel. Support for Agency/MCC accounts with no manual code changes.
Videos
Google Support
support.google.com › merchants › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Merchant Center Help
Conversion tracking allows you to observe the actions that people take on your website after clicking on one of your ads or free listings. This information shows you things like which of your ads or free listings generates the most sales on your online store.
Shopify
apps.shopify.com › infinite-ads-tracking
∞ Google Ads Tracking & GTM - Boost Your Shopify Sales with Google Ads Conversion Tracking | Shopify App Store
Infinite Google Ads Conversion Tracking is a robust application that empowers you to install multiple tracking codes.It offers limitless server-side tracking capabilities for all your pixels.Google Analytics 4(GA4) and UET Bing Conversion Tracking ...
Shopify
apps.shopify.com › adtrack-google-ads-tracking
AdTrack ‑ Google Ads Tracking - AdTrack ‑ Google Ads Tracking & AI Optimization Tool | Shopify App Store
Accurately track Google Ads conversions, analyze campaigns with AI diagnostics, respect privacy with consent mode, and optimize performance easily.
Shopify
apps.shopify.com › oneclick-conversion-tracking
OneClick: Google Ads Tracking - Conversion Pixel & Google Adwords Conversion Actions made easy | Shopify App Store
Automatically install the Google tracking pixel on your store with OneClick Google Ads Conversion Tracking. Choose "automatic mode" in the app, sign in with Google and then click "create pixel."
Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -
Hello everyone,
I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.
Here are my specific questions:
Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.
Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?
Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?
I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.
Thank you in advance!
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For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
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Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › analyze-marketing › tracking-adwords-conversions
Google Ads conversion tracking
Link Shopify to Google Ads · Learn about conversion tracking settings · Google & YouTube channel requirements · Get set up with the Google & YouTube sales channel · Shopping on Google · Google Performance Max campaigns · YouTube Shopping ·
Shopify
apps.shopify.com › scaleup-for-google-ads
ScaleUp: Google Ads Tracking - ScaleUp: Google Ads Pixel & Conversion Tracking | Shopify App Store
Automate Google Ads conversion tracking across multiple accounts. One-click pixel setup, no coding needed. Boost ROAS with error-free tracking. GDPR compliant.
Shopify
apps.shopify.com › easy-google-ads-tracking
Wixpa Google Ads Tracking - How To Install Google Ads Conversion Tracking For Shopify | Shopify App Store
Tracks events like page view, add to cart, begin checkout, purchases · Our solution integrates seamlessly with Checkout extensibility · Set up Google Pixel in 2 mins with all events auto-tracked. Guaranteed accurate conversion tracking.
GemPages
gempages.net › blog › google ads conversion tracking for shopify [2025]
Google Ads Conversion Tracking for Shopify [2025] – GemPages
How to set up Google Ads conversion tracking on Shopify: Method #1: Using the Google & YouTube app, and Method #2: Add a custom pixel to Shopify.
Shopify
apps.shopify.com › conversios-all-in-one-pixel
Conversios Conversion Tracking - Pixel & Conversion Tracking for Shopify | Meta, GA4, Google... | Shopify App Store
Track GA4, Meta, Google Ads, TikTok, Microsoft, and Snapchat pixels with reliable conversion tracking, funnel insights, and a simple no-code setup.
Promodo
promodo.com › blog › google ads conversion tracking on shopify: how to set up
Google Ads Conversion Tracking on Shopify: How to Set Up | Promodo.com
... Log in to your Google Ads account. Go to Tools & Settings > Measurement > Conversions. Click + New Conversion Action and choose the type of conversion you want to track (e.g., website, app, or phone call).
YouTube
youtube.com › watch
How To Setup Google Ads Conversion Tracking for Shopify (Full Guide) - YouTube
Need help scaling your store with Google Ads? Our expert team can build, optimize, and scale your campaigns for you. 👉 Book a free strategy session here: h...
Published November 25, 2024
Stape
stape.io › blog › google ads › set up google ads conversion tracking for shopify | 2025 guide
Set up Google Ads Conversion Tracking for Shopify | 2025 Guide
November 5, 2025 - Use the Google and YouTube App, which can be downloaded from the official Shopify store. It automatically syncs all the basic events (for instance, add to cart or purchase). This greatly simplifies the setup and maintenance process.
FeedArmy
feedarmy.com › home › free shopify enhanced conversion tracking pixel for google ads + micro conversions + ga4
Free Shopify Enhanced Conversion Tracking Pixel For Google Ads + Micro Conversions + GA4 – FeedArmy Co., Ltd.
September 20, 2025 - Add Google Ads conversion tracking to Shopify quickly. Choose from three versions: Additional Scripts: Deprecated but still installable. Shopify Pixel: Direct installation with Google Ads, excludin…
YouTube
youtube.com › watch
The RIGHT Way to Set Up Google Ads Conversion Tracking for Shopify [2025 Updated] - YouTube
In this video I show you how to set up Google Ads conversion tracking for Shopify.➜ Google Ads Conversion Tag Code: https://docs.google.com/document/d/1xJcC...
Published December 30, 2024
NestScale
nestscale.com › blog › google advertising › nestscale blog › shopify google ads conversion tracking (2025 setup guide)
Shopify Google Ads Conversion Tracking (2025 Setup Guide)
January 6, 2025 - Using the Google & YouTube app is definitely the easiest way to set up basic Google Ads conversion tracking in Shopify.