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Our website domain is not on shopify, just the checkout page (which is shopify). So I ended up using the google & youtube app to track purchases as the primary action in Google Ads, with the GTM purchase setup as secondary (This was recommended as not to be used because it cant track properly on shopify) However, The gtm setup did track the conversion action but not the value.
Google shopping app purchase (shopify tracking) on Google Ads has tracked 2 conversions so far. Where as on Shopify theres 3 more conversions back to back after the 2nd conversion but were not recorded by Google Ads. Is there a reason for this? I have set up the pixel code and even used the assistance of tech support from Google for the setup.
Im wondering if having the GTM Purchase action along with google & youtube app is causing miscalculations?