My recommendation is to install the new conversion tracking pixel, which works with the new checkout extensability option as well. Which I explain in this video [Free Google Ads Enhanced Conversion Tracking Pixel For Shopify] Answer from EmmanuelFlossie on community.shopify.com
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Google Support
support.google.com › google-ads › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Ads Help
The easiest way to set up conversion tracking is through the Google & Youtube app on Shopify. Follow the steps below. Shopify Screencasts [Video] Set up Google Ads conversion measurement
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Shopify Community
community.shopify.com › shopify discussion
Google Ads Conversion Tracking Not Firing
May 25, 2023 - I followed the Google Ads conversion tracking guide here: https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/tracking-adwords-conversions When I test to see if the conversion tracking is firing I’m not seeing the Conversion Tag on the thank you page.
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Analyzify
analyzify.com › home › hub › google ads
Fix Shopify Conversion Tracking Issues In Google Ads | Analyzify
June 11, 2025 - Compare with Shopify Data: Cross-reference the conversion data and URLs with your Shopify account to ensure accuracy. ... If the “Last activity” date matches your recent sales (accounting for the delay), your tracking is likely working correctly. If there are discrepancies between Google Ads and Shopify data, or if the “Last Seen” date is outdated, you may need to troubleshoot your conversion tracking setup.
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Promodo
promodo.com › blog › google ads conversion tracking on shopify: how to set up
Google Ads Conversion Tracking on Shopify: How to Set Up | Promodo.com
If you encounter errors while testing and find that the conversion tracker isn't working properly, you'll need to resolve these issues to ensure accurate tracking. Here are some common causes of Shopify Google Ads conversion tracking not working, and how to fix it:
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Shopify Community
community.shopify.com › start a business
Why is my Google Ads conversion tracking inactive?
Hi, Tried to setup a Google Shopping campaign and the Conversion Action Purchase has a tracking status of “Inactive”. I have the google & youtube app installed which is showing the Conversion tracking as being corre…
Published   February 21, 2024
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Reddit
reddit.com › r/googletagmanager › google ads not showing all conversions tracked on shopify
r/GoogleTagManager on Reddit: Google Ads not showing all conversions tracked on Shopify
May 2, 2025 -

Our website domain is not on shopify, just the checkout page (which is shopify). So I ended up using the google & youtube app to track purchases as the primary action in Google Ads, with the GTM purchase setup as secondary (This was recommended as not to be used because it cant track properly on shopify) However, The gtm setup did track the conversion action but not the value.

Google shopping app purchase (shopify tracking) on Google Ads has tracked 2 conversions so far. Where as on Shopify theres 3 more conversions back to back after the 2nd conversion but were not recorded by Google Ads. Is there a reason for this? I have set up the pixel code and even used the assistance of tech support from Google for the setup.

Im wondering if having the GTM Purchase action along with google & youtube app is causing miscalculations?

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Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › analyze-marketing › tracking-adwords-conversions
Google Ads conversion tracking
Link Shopify to Google Ads · Learn about conversion tracking settings · Google & YouTube channel requirements · Get set up with the Google & YouTube sales channel · Shopping on Google · Google Performance Max campaigns · YouTube Shopping ·
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NestScale
nestscale.com › blog › google advertising › nestscale blog › shopify google ads conversion tracking (2025 setup guide)
Shopify Google Ads Conversion Tracking (2025 Setup Guide)
January 6, 2025 - Having trouble with your Google Ads conversion tracking on Shopify? Don’t worry, it’s a common issue. Generally, there are two main reasons why it might not be working.
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Shopify Community
community.shopify.com › shopify discussion
Conversion Tracking not tracking
January 19, 2025 - Hi, I am very confused, my conversion tracking isnt working, ive tried on google tag assistant, please see below attachment. Someone please help me on this, doesnt seem to work on the page checkout but works everywhere. …
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Grow My Ads
growmyads.com › google-shopping › the-ultimate-guide-to-google-ads-conversion-tracking-for-shopify-stores
Mastering Shopify Google Ads Conversion Tracking
JavaScript is disabled in your browser · Please enable JavaScript to proceed · A required part of this site couldn’t load. This may be due to a browser extension, network issues, or browser settings. Please check your connection, disable any ad blockers, or try using a different browser
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NestScale
nestscale.com › blog › google advertising › nestscale blog › shopify google ads conversion tracking not working? resolved now
Shopify Google Ads Conversion Tracking Not Working? Resolved Now
June 12, 2024 - If you’re not seeing any conversion data, there’s a good chance that something went wrong with the setup. In such situations, the issue typically stems from either the tracking code or a lack of proper synchronization between Shopify and Google Ads conversion tracking.
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Shopify Community
community.shopify.com › start a business
Conversion Tracking Issue – No Data in Google Ads or Shopify Marketing Attribution
April 16, 2025 - Hi everyone, I’m having an issue with conversion tracking and attribution on my Shopify store. I’ve set up everything according to the guidelines, and when I check using the Shopify Pixel Helper and other debugging too…
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Shopify Community
community.shopify.com › start a business
Incorrect Conversion Tracking in Google Ads
September 8, 2024 - I’m experiencing an issue with conversion tracking in my Google Ads account. I’ve set up a conversion goal for purchases. Today, I had one conversion, but for some reason, my Google Ads account shows two. The tag on my w…
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Google Support
support.google.com › google-ads › answer › 12183125
Shopify: Set up your Google tag - Google Ads Help
You'll be taken to the Shopify App Store. Select Install to continue. Review the list of permissions required, then select Install to continue. If the app isn't connected to Google, select Connect Google account and choose the Google account that owns your Ads property. In the “Just want to set up Google Ads conversion measurement?" section, select Get started.
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First Pier
firstpier.com › home › updates › shopify & google ads: solving conversion tracking problems
Fix Shopify Google Ads Conversion Tracking Issues
June 15, 2025 - If you're dealing with "shopify google ads conversion tracking not working," you're not alone. This is a common issue that can slow down your e-commerce plans. The problem often comes from tags that aren't set up right or missing scripts.
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Adnabu
blog.adnabu.com › home › how to set up google ads conversion tracking on shopify
How To Set Up Google Ads Conversion Tracking On Shopify
May 22, 2024 - One of the best ways to do this is to check the data after you have tested the tracking. ... If the conversion is not working correctly, ensure the data transfer between your Google Analytics and Google Ads accounts is enabled.