Shopify Help Center
help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager
Shopify Help Center | Google Tag Manager
Instead, it can be used to add Google Analytics tracking codes (tags) to a website, deploy Google Analytics code snippets, and define rules for when each tag must fire. It's recommended that you use Shopify's built-in integration to Google Analytics ...
Data-marketing-school
data-marketing-school.com › i help you set up effective data collection with server side tracking. › blogs › install google tag manager on shopify ( checkout included)
Install Google Tag Manager on Shopify (Checkout included) - Data Marketing School
February 15, 2025 - Implement Google Tag Manager on your Shopify or Shopify Plus store in the theme and in the sandbox to cover your entire conversion tunnel.
Shopify intergration vs Google Tag Manager
u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking. More on reddit.com
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May 26, 2025Shopify and google analytics 4 / tag manager setup
As far as I understand it (from a post thread on the Shopify forum) Shopify haven’t updated to GA4 yet and because you can’t access checkout (unless you’re on Shopify plus) you can’t add the script yourself. So for now best bet is to run both GA4 and Universal together (using the latter for the sales bit).
More on reddit.com 6
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July 16, 2018Tutorial: Setup Google Analytics 4 (GA4) with Ecommerce Tracking on Shopify (No App Needed - Free Solution)
This month our AMA is hosted by fail ventures, a DTC house of brands who acquire and build Shopify stores. Visit our stickied post to learn more about building your brand. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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November 20, 2020Is it possible to preview Google Tag Manager on a Shopify preview tab?
I work for a company that's considering migrating their analytics/conversion tracking tags to Google Tag Manager, and I'm currently attempting to … More on reddit.com
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July 17, 2020Videos
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Install Google Analytics on Shopify (using a Custom Pixel and GTM) ...
06:45
🛒 Learn How to Install Google Tag Manager on Shopify - 3 Simple ...
05:11
How to Install Google Tag Manager on a Shopify Website - YouTube
Comment Installer un Vrai Tracking Google Ads sur Shopify ...
03:38
How to Install Google Tag Manager on Shopify (GTM) - Tutorial Step ...
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › pixels › custom-pixels › gtm-tutorial
Shopify Help Center | Create a Google Tag Manager custom pixel
Learn how to connect Google Tag Manger to a custom pixel.
Google Support
support.google.com › tagmanager › answer › 12183125
Shopify: Set up your Google tag - Tag Manager Help
Check the box to “Add custom conversion ID/label” for Google Ads conversion or Floodlight destinations to receive data from the specified Shopify events. For Google Ads, enter the AW-CONVERSION_ID/CONVERSION_LABEL string found in your event snippet · For Floodlight, enter the DC-CONFIG_ID/ACTIVITY_GROUP_TAG_STRING/ACTIVITY_TAG_STRING+COUNTING_METHOD string found in your Google tag event snippet for tagging.
Shopify Help Center
help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-analytics-setup
Shopify Help Center | Setting up Google Analytics 4
Before you can start gathering data about your store, you need to have a Google Analytics account and create a Google Analytics 4 property. You can then set up Google Analytics 4 tags on your Shopify store, and link your Google Ads account to your Google Analytics account.
MeasureSchool
measureschool.com › home › how to install google tag manager (and ga4) in shopify
How to Install Google Tag Manager on Shopify (Step by Step)
This is a guide to installing Google Tag Manager on Shopify. Learn how you can start tracking sales and other important events on your store.
Published January 7, 2025
Analyzify
analyzify.com › home › guidebooks
A Detailed Guidebook on Shopify - GTM | Analyzify - Analyzify
Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.
Cirklestudio
cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025
How to Add Google Tag Manager to Shopify: Step-by-Step Guide
October 29, 2025 - The easiest way to add GTM to your Shopify store is through a dedicated app. ... A Google Tag Manager account and container.
Shopify
apps.shopify.com › google-tag-manager-ga4
Google Tag Manager GA4 - Google Tag Manager for Shopify | Shopify App Store
Google Analytics 4 Enhanced Ecommerce Tracking application that allows you to track all GA4 events using Google Tag Manager.
HulkApps
hulkapps.com › home › shopify hub › how to successfully integrate google tag with your shopify store
How to Successfully Integrate Google Tag with Your Shopify Store
February 16, 2024 - This guide will take you through why it’s crucial for your Shopify store, how it differs from Google Analytics, what unique considerations you must bear in mind for Shopify, and also how to conduct the process step by step. Google Tag Manager isn't just another statistic to track, it's the cog that ensures all other metrics on your Shopify site function coherently.
Reddit
reddit.com › r/googletagmanager › shopify intergration vs google tag manager
r/GoogleTagManager on Reddit: Shopify intergration vs Google Tag Manager
May 26, 2025 -
Hi everyone,
I am currently optimising an account for a couple of friends who are using the Shopify CMS to sell his products. In Shopify every Google feature and META (Search Console, Analytics, Google Ads) are linked as of now.
To my understanding and experience, adding a GTM container to the website and add the tags for each platform, for instance the META config, Google Ads tag and the appropriate conversion events. This manual set-up gives greater flexibility and more control, analysis capabilities and reporting.
However, they insist on using the connections made by Shopify with these tools. I do think a new environment with a solid set-up helps them in the future.
What is your take / experience on this and how to tackle such an issue?
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u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking.
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From my experience, implementing a custom server-side tagging setup via Google Tag Manager (GTM) consistently yields higher purchase attribution accuracy compared to Shopify’s native Meta integration. Server-side tracking minimizes data loss caused by browser-level restrictions (e.g., ITP, ad blockers) and provides greater reliability in capturing events such as purchases, especially on iOS devices.
Analytics Mania
analyticsmania.com › post › install-google-tag-manager-and-ga4-on-shopify
Install Google Tag Manager and GA4 on Shopify (Custom Pixel)
October 14, 2025 - Learn how to install Google Tag Manager and GA4 on Shopify with Custom Pixel (Checkout Extensibility)
Magefan
magefan.com › home › blog › shopify
Google Tag Manager in Shopify: Setup, Testing and Tips
August 12, 2025 - Google Tag Manager (GTM) is a free tag management system that allows you to install, manage, and update marketing and analytics tags on your website — without modifying Shopify theme every time.