Shopify
apps.shopify.com › google-tag-manager-app
GTManager - Google Tag Manager | Shopify App Store
Increase your conversions with GTManager: Unique in its effortless integration, our app simplifies complex Google Tag management. Say goodbye to coding hassles and waiting for updates.
Shopify Help Center
help.shopify.com › en › manual › reports-and-analytics › google-analytics › google-tag-manager
Shopify Help Center | Google Tag Manager
Google Analytics is the tool that provides reports about activity on your store. Google Tag Manager is a tool that triggers your tracking codes based on defined rules. Google Tag Manager doesn't replace Google Analytics.
Shopify intergration vs Google Tag Manager
u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking. More on reddit.com
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May 26, 2025Shopify + Google Tag Manager
u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm More on reddit.com
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January 24, 2024GTM & Shopify
My understanding is that custom pixels are available on all plans? More on reddit.com
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January 31, 2024Proper way to install GA4 & GTM in Shopify
The first question you should always ask is, what is our goal, and what are the questions you'd like to answer with GA4? I would suspect your goal at first is just tracking purchases in GA4 to get started? If you connected GA4 to Shopify using their app, and you added GTM to the you should be in an ok place. The default Shopify GA4 integration does not include some ecommerce events, but most. You can also fully build out GA4 integration through GTM for Shopify, but if you and your team are new to this I'd just use Shopify's integration which is sounds like you are. Second, if you want to track other types of conversions in the future it can be worth adding GTM code to the thank you page with a custom event to fire to GTM. For example, if you're running the Reddit pixel. But, I would cross that bridge when I come to it. Third, if you are running GTM and Shopify's native GA4 integration, you'd want to make sure you're also not firing GA4 through GTM. In other words, use GTM for any type of custom events, other ad pixels, etc... but don't fire a page view on your shopify site. Also keep in mind that GA4 is JavaScript based and therefore is affected by ad blockers. So, do not expect your GA4 stats to match your sales in Shopify. They will be 20% or so lower (depending on industry). I would not worry about this, as the purpose of GA4 is for trend spotting, determining return on ad spend (ROAS), figuring out highest convert traffic sources, and more, but it's NOT for sales reporting. I see a lot of posts / comments from people who think their GA4 integration is "broken" b/c it's not reporting 100% of their purchases. That's not the case. Good luck! More on reddit.com
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June 16, 2023Videos
15:38
Install Google Analytics on Shopify (using a Custom Pixel and GTM) ...
06:45
🛒 Learn How to Install Google Tag Manager on Shopify - 3 Simple ...
34:38
How to setup Google Analytics and Google Tag Manager on Shopify ...
05:11
How to Install Google Tag Manager on a Shopify Website - YouTube
09:16
How to setup GA4 on Shopify // 2021 Tutorial // Installing Google ...
Google Support
support.google.com › tagmanager › answer › 12183125
Shopify: Set up your Google tag - Tag Manager Help
To activate the Shopify integration with Data Manager, you’ll need to set up your tagging and conversion events with the Google & YouTube app in Shopify.
Reddit
reddit.com › r/googletagmanager › shopify intergration vs google tag manager
r/GoogleTagManager on Reddit: Shopify intergration vs Google Tag Manager
May 26, 2025 -
Hi everyone,
I am currently optimising an account for a couple of friends who are using the Shopify CMS to sell his products. In Shopify every Google feature and META (Search Console, Analytics, Google Ads) are linked as of now.
To my understanding and experience, adding a GTM container to the website and add the tags for each platform, for instance the META config, Google Ads tag and the appropriate conversion events. This manual set-up gives greater flexibility and more control, analysis capabilities and reporting.
However, they insist on using the connections made by Shopify with these tools. I do think a new environment with a solid set-up helps them in the future.
What is your take / experience on this and how to tackle such an issue?
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u/Pure-Butterscotch505 Google recently published an official recommendation to use the Google & Youtube app for Shopify, stating that using Custom Pixels with GTM is considered an unsupported implementation: https://support.google.com/tagmanager/answer/15642481 That said, some of the Custom Pixel limitations they mention - like not being able to create events in the GA4 UI or use Enhanced Measurement aren't really deal breakers for those working with GTM. But others, like missing engagement rate, or inability to do cross-domain tracking, are more significant. You can read more on them here: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify/#limitations Personally, unless the Google & YouTube sales channel introduces more flexibility (like customising item IDs for dynamic remarketing, adding richer data, etc.), I still believe Custom pixels with GTM will remain the go-to option for many businesses - especially those that don't rely on cross domain tracking and want greater control over their tracking.
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From my experience, implementing a custom server-side tagging setup via Google Tag Manager (GTM) consistently yields higher purchase attribution accuracy compared to Shopify’s native Meta integration. Server-side tracking minimizes data loss caused by browser-level restrictions (e.g., ITP, ad blockers) and provides greater reliability in capturing events such as purchases, especially on iOS devices.
Analyzify
analyzify.com › home › shopify apps
Top Shopify Google Tag Manager (GTM) Apps | Analyzify
The GTManager app on Shopify offers integration with Google Tag Manager, allowing merchants to manage tags for tracking and analytics without coding.
Shopify
apps.shopify.com › google-tag-manager-installer
Easy Tag ‑ GTM & Data Layer - Pre-built Data Layer for Google Tag Manager & 60+ tags | Shopify App Store
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking...
MeasureSchool
measureschool.com › home › how to install google tag manager (and ga4) in shopify
How to Install Google Tag Manager on Shopify (Step by Step)
This is a guide to installing Google Tag Manager on Shopify. Learn how you can start tracking sales and other important events on your store.
Published January 7, 2025
Cirklestudio
cirklestudio.co › blog › how to add google tag manager to shopify: step-by-step guide 2025
How to Add Google Tag Manager to Shopify: Step-by-Step Guide
2 weeks ago - Go to Google Tag Manager and create a new account if you don’t have one. Add “Account name” and “Country”. Set up a new container by entering the container name (Website name). Select “Web” as the target platform and click “Create”. Accept the Terms of Service. Several apps in the Shopify App Store can help you implement GTM.
Shopify
apps.shopify.com › gtm-assistant
WebGarh GTM Assistant - Smarter Shopify Tracking with GTM. No Code. Maximum Accuracy | Shopify App Store
Take full control of your store’s analytics with GTM Assistant — a Google Tag Manager-based solution for flexible, high-accuracy tracking. Go beyond limited direct integrations and track across GA4, Ads, Meta, Bing, and more.
Data-marketing-school
data-marketing-school.com › i help you set up effective data collection with server side tracking. › blogs › install google tag manager on shopify ( checkout included)
Install Google Tag Manager on Shopify (Checkout included) - Data Marketing School
February 15, 2025 - Implement Google Tag Manager on your Shopify or Shopify Plus store in the theme and in the sandbox to cover your entire conversion tunnel.
Reddit
reddit.com › r/ppc › shopify + google tag manager
r/PPC on Reddit: Shopify + Google Tag Manager
January 24, 2024 -
I have a bit of a frankenstein situation with my shopify store. I integrated Google / GA4 into my shopify using the sales channel.
I also have several snippets of Google code I had to install on my checkout page and theme.liquid file for enhanced conversions, Google ads remarketing, and Google reviews. These snippets are causing some duplicate events as well as slowing down page speed.
To fix, I'm thinking that integrating all code into a GTM tag is the correct route. Is this correct? If anyone has any resources they could point me to, I'd really appreciate it!
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u/salinorum if you're still struggling with this, we've put together this comprehensive guide with the ready-to-use data layer and GTM template: https://www.analyticsmania.com/post/install-google-tag-manager-and-ga4-on-shopify If you're after consent mode as well, refer to this instead: https://karolkrajcir.com/post/ga4-consent-based-conversion-tracking-on-shopify-with-custom-pixels-cookifi-gtm
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If you're on Shopify, you should just install Aimerce. It's an easier version to implement than GTM, and it automatically feeds the first party data it collects into your respective Klaviyo flows and Meta/Google Ads audience sets. I've seen a sizeable revenue boost since doing it because it's more targeted and it lets me act on this customer data for up to a year (instead of the standard 7 days on Safari).
Google Support
support.google.com › tagmanager › answer › 15642481
Migrate your Google tags with the Google & YouTube app on Shopify - Tag Manager Help
Recommendation: Migrate your Google analytics tag to the Google & YouTube app. Learn more about how to Update your Google Analytics integration on Shopify with the Google & YouTube app. ... Due to limitations of the Shopify platform, you can’t set up Google Tag Manager through the Google ...
Shopify
apps.shopify.com › atom-tag-manager-mate
Google Tag Manager Mate - Zero code solution for Google Analytics 4 and Tag Manager | Shopify App Store
Just install the app and follow the instruction in the app you can get your GA4 setup in minutes. It includes conversion tracking after your customers made purchase so you can adjust your site to optimize purchases effectively. The solution utilize your Google Tag Manager so you can do more extra customized tracking through your our Google Tag Manager as well.
PageFly
pagefly.io › blogs › shopify › google-tag-manager-for-shopify
Google Tag Manager for Shopify: A Step-by-step Guide (2025)
January 14, 2025 - This is the easiest and quickest way to set up GTM, especially if you're looking to track Google Ads conversions. ... In Shopify's admin dashboard, go to the Home page. Click Apps...
Reddit
reddit.com › r/googletagmanager › gtm & shopify
r/GoogleTagManager on Reddit: GTM & Shopify
January 31, 2024 -
As far as I understand it, the best way of Shopify tracking is by adding the custom GTM "pixel" via Web Pixels, subscribing to the desired events and then pushing the event data to data layer as they happen. And of course then fetching the data via GTM and sending to e.g. GA4, Google & Meta ads.
Whilst this should work fine for Shopify PLUS brands, I'm wondering if the same setup will work fine for non PLUS brands?
If not, what is the most reliable way of tracking for Shopify non PLUS brands? (with the native integration, we can only send data to GA4, but not to Google/Meta ads.)
Thank you!
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My understanding is that custom pixels are available on all plans?
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For Shopify non-PLUS brands, you can still effectively track and send data to GA4, Google Ads, and Meta Ads without needing to directly use GTM for pixel implementation, thanks to Shopify's built-in integrations and third-party apps. While direct access to edit the checkout for pixel placement is limited in non-PLUS plans, you can use Shopify's native Google Analytics and Facebook Pixel integrations to track basic conversions and events. For more advanced tracking, consider third-party apps available in the Shopify App Store designed to integrate with GTM, Google Ads, and Meta Ads, which often offer workaround solutions for detailed tracking needs. These apps facilitate setting up conversion tracking, remarketing, and dynamic ads without needing to manually code in GTM. Always ensure to review app reviews, compatibility, and features to find the best fit for your tracking requirements.
YouTube
youtube.com › watch
How to Install Google Tag Manager on Shopify (GTM) - Tutorial Step by Step - YouTube
👉 Get a 3 day Shopify FREE TRIAL + a $1/mo discount: https://shopify.pxf.io/qnd1J5Installing Google Tag Manager (GTM) on your Shopify store is a straightfor...
Published March 7, 2025
Elevar
getelevar.com › home › resources › how to set up google tag manager in shopify — in minutes
How to Set Up Google Tag Manager in Shopify — in Minutes | Elevar
August 10, 2023 - Implement through our GTM Suite Shopify app (including all AdWords and Facebook remarketing tags!) Since Shopify recently locked down the additional GA scripts setting for option # 1 which restricts the ability to add custom javascript to this ...
Shopify
apps.shopify.com › tagfly
TagFly Google Ads, Tag Manager - TagFly Google Tag Manager & Server-side Conversion Tracking | Shopify App Store
Easy Google Tag Manager (GTM) setup with advanced server-side tracking for precise conversion tracking in GA4, Google Ads, Facebook, and TikTok—no coding needed
Shopify
apps.shopify.com › gropulse-gtm-data-layer
GroPulse GTM & Data Layer - Server-Side GTM for Shopify | GA4, Facebook, TikTok Tags | Shopify App Store
Includes configured tags for Google Analytics 4, Facebook Conversion API (Meta CAPI), TikTok API, Google Ads, LinkedIn, Twitter, and Pinterest. Download ready-to-import GTM template with 1 click. Server-side tracking bypasses ad blockers for accurate conversion data. Event deduplication prevents double-counting. GDPR-compliant consent management included.
Coursera
coursera.org › coursera articles › business › marketing › google tag manager shopify integration: how to set it up
Google Tag Manager Shopify Integration: How to Set It Up | Coursera
July 25, 2025 - Return to your Shopify site and the Google Tag Assistant extension. You should see a green tag with Google Tag Manager listed, indicating you installed it correctly. You can also add GTM to Shopify using an integrated app like the GroPulse GTM ...