In the example above, orderId, currency, price, shippingLine and totalTax would be set up as dataLayer variables. Each time the tag fires, it will capture these dataLayer variables with the event. Note that at least one tag and trigger must be set up in Google Tag Manager for data transfer to occur.

GTM & Data Layer app provides a seamless solution for integrating Google Tag Manager . With this app, there's no need to spend valuable time editing your theme's code to connect your store with Google Tag Manager.

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking...

Littledata's script sends all events to Google Analytics by default. If you wish to disable the pre-checkout GA events, and send them yourself via GTM, you can change that in the settings. In a similar way, Littledata's Segment app loads Segment's Analytics.js library onto all pages. All Segment Enhanced Ecommerce events are tracked by default, but you could use the analytics command to track extra events. ... You can also use our standard data layer to trigger other marketing tags from GTM.

March 22, 2023 - The Elevar data layer has been optimized to only include Shopify fields necessary for the dataLayer events. Plus you can now turn off certain events to further reduce unnecessary code on your website. Need to comply with CCPA or GDPR? Now your marketing tags can be automatically implemented with your third party consent tool (like OneTrust) to maximize conversion tracking accuracy.

February 15, 2025 - Click here to download the app to install GTM and DataLayer on your Shopify store.

April 8, 2023 - Do you remember the data layers we added above? Now we will take their variables one by one and then define them into GTM. In this way, your Shopify store data will flow into GTM. There are too many variables to set. I will do this for one of them, and you will repeat the process for all others. Visit Google Tag Manager, Click VARIABLES from the left menu and then ADD NEW.

Server-side GTM tracking for Shopify with 40+ pre-built tags. Supports GA4, meta API, TikTok, Google Ads & 4+ platforms. Bypass ad blockers for accurate data.

Search "TAGGRS Data Layer" → Install → Grant permissions · Open the TAGGRS app in your Shopify store. Insert your Google Tag Manager (GTM) code from the web container.

Within the confirmation page the GTM / Tag Manager container ( actual code block ONLY ) should be placed above all additional scripts. Important Note: Snippets cannot be applied to the confirmation page, any scripts MUST be placed as an actual code block. Create the dataLayer-allPages snippet ( use exact naming and casing!

If you’re using server-side tagging with a custom domain, update the Tag Manager URL to match your website’s subdomain. In the Customer privacy settings section - For the Permission option, select Not required – The pixel will always run and for the Data sale option, choose Data collected does not qualify as data sale. Finally, click connect button in the top right corner to connect custom pixel. Depending on your Shopify theme, you might have to make some adjustments.

You can find two different data layers (purchase + product) for your Shopify store in this page. You will get the code blocks and also our support with Google Tag Manager, in addition to the GTM variable names and a guide on how to use these ...

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

August 10, 2023 - Learn the basics of GTM, how to create custom triggers, Shopify's data layer variables, and custom event behavior examples to get you started.

Learn how you can set up and use GTM on Shopify. Everything about Shopify Google Tag Manager integration: tutorials, apps, knowledge base and more.

January 19, 2024 - To work around this limitation, you can install a Chrome extension called “LeoMeasure – DataLayer Checkout & GTM Injector.” After installing you need to go to setting and add a GTM injector with your website url and GTM tracking code like following. And finally need to check “GTM Preview for Shopify Custom Pixel” · Now normal GTM Preview with Google Tag Manager will works for checkout and non checkout all pages.

1-Click Google Tag Manager + Data Layer installer for Shopify & 60+ tags

As a result, Shopify Apps do not have a direct way to integrate Google Tag Manager and dataLayer events. Some apps claim to do this but can only manage it for pages outside the checkout, referring to the solution described below for the checkout itself.

October 14, 2025 - They allow you to collect data related to user behavior, which can then be pushed to the browser’s data layer (for use with tag management systems like Google Tag Manager), or sent directly to analytics or marketing platforms like Google Analytics or Meta Ads. In this article, we will focus on integrating Customer Events with the data layer and GTM. Shopify’s Customer Events represent a major shift toward streamlined, manageable, and privacy-focused tracking.

August 12, 2025 - You can set up Google Tag Manager in Shopify manually by inserting the GTM scripts into your theme.liquid file. But you also need to create all the tags and triggers inside GTM and implement the data layer to push events from Shopify to GTM.