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Google Support
support.google.com › merchants › answer › 13494537
Set up conversion tracking with the Google & YouTube app on Shopify - Google Merchant Center Help
This article is intended for users of the Google & YouTube app on ShopifyConversion tracking allows you to observe the actions that people take on your website after clicking on one of your ads or fre
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Shopify Help Center
help.shopify.com › en › manual › online-sales-channels › google
Shopify Help Center | Google & YouTube
Learn more about the Google & YouTube channel requirements. If you already use Google Merchant Center to manage a product feed or create Google Ads, then review some considerations before syncing an existing Google Merchant Center account. To learn about Google Analytics and ads, refer to the following resources: Google Analytics · Link Shopify to Google Ads · Learn about conversion tracking settings ·
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Shopify Community
community.shopify.com › shopify apps
Enhanced Conversion Tracking for "Google and Youtube" app
August 23, 2024 - Hello there, I currently use the Conversion Tracking feature of the Google & Youtube App. However, it seems like Enhanced Conversions data is not coming. Is this a problem with my setup or does the Google & Youtube Ap…
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Google Support
support.google.com › google-ads › answer › 12183125
Shopify: Set up your Google tag - Google Ads Help
From your Shopify console, select the search bar and search “Google and YouTube”. You'll be taken to the Shopify App Store. Select Install to continue. Review the list of permissions required, then select Install to continue. If the app isn't connected to Google, select Connect Google account ...
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Shopify Community
community.shopify.com › shopify apps
Google And Youtube App Conversion Tracking Issues
I have been using Google and YouTube app/sales channel for tracking conversions in Google Ads and sending my products to merchant center. Recently, I have deciede to change things up a little. I want to only track conversion trhough Google and YouTube app and send the product to merchant center ...
Published   February 14, 2024
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Grow My Ads
growmyads.com › home › google shopping hub › the ultimate guide to google ads conversion tracking for shopify stores
Mastering Shopify Google Ads Conversion Tracking: A Step-by-Step Guide
March 4, 2025 - In your Google & YouTube app settings, go to the Conversion Tracking section. Ensure that the Conversion Tracking toggle is turned on. Look for the green check icon. The app will sync your conversion tracking data and push it into Google Ads ...
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GemPages
gempages.net › blog › google ads conversion tracking for shopify [2025]
Google Ads Conversion Tracking for Shopify [2025] – GemPages
How to set up Google Ads conversion tracking on Shopify: Method #1: Using the Google & YouTube app, and Method #2: Add a custom pixel to Shopify.
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Shopify Community
community.shopify.com › start a business
Google Ads Conversion Tracking through Google & YouTube Channel ...
Hi, I’m using Google & YouTube Channel App to connect GA4. After that I’m trying to set Google Ads Conversion tracking. When adding the conversion action in Google Ads, apart from importing directly from GA4, I also need to directly track actions on my site.
Published   March 4, 2023
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YouTube
youtube.com › watch
Shopify Google Ads Conversion Tracking - 3 Anleitungen: Shopify-App, Kundenereignisse & GTM - YouTube
▬ Worum gehts in diesem Video? ▬▬▬▬▬▬▬▬▬▬▬▬Es gibt mehrere Wege, Google Ads Conversion-Tracking für Shopify korrekt einzurichten. Julian erklärt im Video 3 m...
Published   October 8, 2024
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Reddit
reddit.com › r/ppc › integrating shopify with google ads and analytics for conversion tracking: do i need to configure anything else?
r/PPC on Reddit: Integrating Shopify with Google Ads and Analytics for Conversion Tracking: Do I Need to Configure Anything Else?
March 7, 2024 -

Hello everyone,

I'm in the process of connecting my Shopify store with Google Ads and Analytics to ensure effective tracking of my advertising campaigns, especially tracking purchases. From my research, I've gathered that installing the Google and YouTube Channel app for Shopify should allow a direct connection with Google Ads and Analytics, theoretically enabling purchase tracking without additional configurations.

Here are my specific questions:

  1. Integration Requirements: Do I really only need the Google and YouTube Channel app for Shopify to activate purchase tracking, or are there hidden settings or additional steps I need to be aware of? Specifically, I'm wondering if I need to configure the Google Tag Manager or any other tools.

  2. Verification of Tracking: How can I make sure that the tracking is working correctly before I actually start running ad campaigns? Is there a way to test the tracking of purchases in real-time to ensure that all data is correctly transmitted to Google Ads and Analytics?

  3. Best Practices: Does anyone have experience with this integration and can share best practices or tips, particularly regarding verifying tracking data or avoiding common pitfalls?

I want to make sure I'm doing everything correctly before investing money into ad campaigns and would greatly appreciate advice or guidance from the community.

Thank you in advance!

Top answer
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For integrating Shopify with Google Ads and Analytics effectively, the Google and YouTube Channel app for Shopify indeed facilitates a direct connection. However, ensure you've correctly configured all aspects: Check Installation: Confirm the Google and YouTube Channel app is properly installed and linked to your Google Ads and Analytics accounts. Configure Google Analytics: In your Shopify admin, ensure Google Analytics is correctly set up, including enabling eCommerce tracking for more detailed reporting. Verify Google Ads Link: Make sure your Google Ads account is linked to your Google Analytics account for seamless data sharing. Test Tracking: Use tools like Google Tag Assistant or the real-time reports in Google Analytics to verify tracking is operational. Simulate a test transaction if possible. Use UTM Parameters: For deeper insights and to track the effectiveness of specific campaigns, ads, or mediums, utilize UTM parameters in your URLs. Monitor Performance: Regularly check the Conversions section in Google Ads and the eCommerce section in Google Analytics to ensure data consistency. While the app simplifies integration, actively monitoring and occasionally reviewing the setup is crucial for catching any discrepancies early. Additionally, consider leveraging the Google Tag Manager if you're implementing advanced tracking setups or integrating other marketing tools for a centralized management solution. Always test before launching campaigns to avoid data tracking issues.
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Google Support
support.google.com › tagmanager › answer › 15642481
Migrate your Google tags with the Google & YouTube app on Shopify - Tag Manager Help
Seamless set-up: The Google & YouTube app is the easiest way on Shopify to update measurement across Google Ads, Analytics, YouTube, and Merchant Center. The app now supports setting up Google tags and conversion events directly for cases where you can’t connect the associated account.
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YouTube
youtube.com › watch
Shopify Conversion Tracking with Google Ads & Google Analytics 4 - YouTube
🌟 Take our Google Shopping Profits Course (Free!): https://keycommerce.com/google-shopping-course/In this comprehensive walkthrough tutorial, we'll break do...
Published   November 27, 2023
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Shopify Community
community.shopify.com › deutsch › diskussion › technische fragen & antworten
"Google & YouTube"-App conversion tracking - Technische Fragen ...
September 10, 2023 - Hallo, wir haben kürzlich die “Google & YouTube”-App in unserem Shopify-Store installiert, um unsere Produkte ins Merchant Center zu übertragen und gleichzeitig unsere Conversions zu verfolgen. Trotz mehrerer Verkäufe …
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Reddit
reddit.com › r/shopify › google & youtube app / channel - google ads integration missing?
r/shopify on Reddit: Google & YouTube app / channel - Google Ads integration missing?
November 4, 2023 -

We have a store and the Google & YouTube sales channel has been connected. There is no option in settings to connect google ads for conversion tracking.

There is only the option to connect Google Analytics (GA4) which is ok, the tracking is working and can be imported into Google Ads but I’d rather have the native Ads setup too.

Is this the norm now? Everything I see online shows how to connect the google ads count but we don’t have that option. This was all set up by another person and I’ve just got access so don’t know whether they did the setup wrong. I don’t want to disconnect and start again as we’ve already set up everything.

Any advice grateful thanks

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YouTube
youtube.com › watch
Shopify Google Ads Conversion + Enhanced Conversion Tracking - YouTube
I needed to figure out how to do Google Ads conversion tracking for a Shopify client. I was not impressed by the other tutorials as each was missing somethin...
Published   October 26, 2023
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Shopify Help Center
help.shopify.com › en › manual › online-sales-channels › google › getting-setup › connect
Shopify Help Center | Set up the Google & YouTube channel
To complete the setup of the channel, set up any of the following features: Connect your Google Merchant Center account to sync your products to Google. Connect your Google Ads account to get conversion measurements for your ads.
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First Pier
firstpier.com › home › updates › shopify & google shopping: solving conversion tracking mysteries
Google shopping app purchase conversion shopify: 7 Powerful Fixes 2025
June 12, 2025 - The Google & YouTube app for Shopify creates this connection by installing the necessary tracking code and mapping Shopify's checkout events to Google's conversion actions. Think of this app as the translator between two systems speaking different ...
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Google Support
support.google.com › google-ads › answer › 13494537
Conversion-Tracking mit der Google & YouTube App auf Shopify einrichten - Google Ads-Hilfe
Dieser Artikel richtet sich an Nutzer der Google & YouTube App auf Shopify. Mit Conversion-Tracking erhalten Sie Aufschluss darüber, welche Aktionen die Nutzer auf Ihrer Website ausführen, nachdem sie auf eine Ihrer Anzeigen oder einen Ihrer Produkteinträge geklickt haben.
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YouTube
youtube.com › watch
Shopify Google Ads Conversion Tracking Schritt für Schritt auf Deutsch 2023 - YouTube
⛔ Achtung, inzwischen funktionieren die gezeigten Schritte nicht mehr: Im Shopify Tracking ändert sich leider ständig etwas. Deswegen haben wir eine Playlist...
Published   May 11, 2022