Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › create-marketing-campaigns
Creating marketing campaigns
February 13, 2023 - Campaigns integrate with supported marketing apps and channels to help you create multichannel marketing campaigns. You can also track ads created outside of Shopify, such as those created through third-party ad managers, by connecting your ...
Shopify
shopify.com › home › tutorials › marketing campaigns in shopify
Marketing campaigns in Shopify
April 18, 2022 - In this video, digital marketer Lucy Martin will show you how you can set up marketing campaigns, straight from your Shopify admin.
Shopify Marketing - Conversion Campaign vs Product Catalog Sales Campaign
Your campaign A sounds find. You more just have to test which one will work. We have some clients who the carousel does work for and others who find the collection ad is a better drive for a prospecting campaign. It's just something you have to test. I'd even test Campaign A against a 1% audiences and of course do LAL against your purchasers and other tight target groups if you want to grow the business.
If you are an ecom or SaaS brand... we focus on those two verticals along with tech brands at Take Some Risk. Feel free to reach out if you need some short-term external help.
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November 10, 2016Shop Ad Campaigns.
IMHO shopify ads are a farce. They force you to set a CPA and ROAS within their constraints based on AOV. From what we've seen, the maximum ROAS that can be set is 2.5x which is laughable, and every other channel at its worst outperformsa 2x. Their minimum CPA for us was approx 80% of AOV, which makes absolutely no sense. Shopify Shop ads is a complete failure and only benefits shopify. It's a slap in the face to merchants who use shopify plus and spend tens of thousands in platform fees annually already. I hope they rework it. More on reddit.com
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December 5, 2024What is the best campaign set up and strategy for Shopify store?
You could try to see what works best with your audience between video, still image or carousel ad. If you know how much your average customer spends in a year you can take that number MINUS the cost of the product(s) MINUS the profit you want to make. The final number is how much you want to pay for conversion. Set that as your Cost Per Result Goal if you do purchase conversions as a goal. More on reddit.com
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April 2, 2024Question about Shop advertising.
Shop Ads - they start strong, then they die. Happens every time. First week? Explosive. Best audience, easy sales. Second week? Dead. Crickets. Shopify pulls back. Why? They burn through your best buyers fast. First week, they show your ad to the people most likely to buy. Then? Nothing. Ad fatigue. If you’re running the same creative, it gets old—fast. Your ROAS cap is choking delivery. A 2.25 ROAS limit? Might be too strict. Shopify won’t push your ad if it thinks it can’t hit the goal. Shopify throttles ads. They do it. It’s not random. They want control over spend pacing. This is how I manage it: New creatives. Even small changes keep engagement alive. Testing a lower ROAS cap. Open it up, see if Shopify starts pushing again. Restart the campaign. Sometimes, a reset kicks the algo back into action. Right now, Shopify Shop Ads are unpredictable. Winners adapt, losers wait. Your move. More on reddit.com
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March 10, 2025Videos
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Best FREE Ways To Market Your Shopify Store In 2025
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This Shopify Store Makes $31,239+/DAY With Google Ads (Here's How) ...
Strategy
strategyonline.ca › 2019 › 04 › 15 › the-idea-behind-shopifys-first-brand-campaign
The idea behind Shopify’s first brand campaign
April 15, 2019 - This campaign is an overarching statement about our mission and objectives, which should be evergreen, in that it’ll be true a year and five years and 100 years from now.” · Weiser says Shopify did not do a great deal of consumer research for its first major brand push.
Getfirepush
getfirepush.com › home › blog › 10+ shopify marketing strategies for more sales
10+ Best Shopify Marketing Strategies for 2021
June 30, 2023 - Instafeed and Instagram Feed‑Photo Gallery are the best Shopify marketing apps for that. Both come with 4.8+ ratings on the App Store and have free plans. ... Many store owners choose advertising campaigns as the first Shopify marketing method.
Wishpond
blog.wishpond.com › home › ecommerce › 21 shopify marketing strategies to double your sales
21 Shopify Marketing Strategies to Double Your Sales
Whatever you’re selling, here are 21 of the most effective Shopify marketing strategies to help you sell more. ... Abandoned cart recovery campaigns are used to bring back shoppers who added your products to their cart and never completed the purchase.
Published September 26, 2025
Shopify
shopify.dev › apps › app-extensions › marketing-activities
About marketing activities
Add the marketing activity extension to your app so merchants can create marketing campaigns from their Shopify admin.
Littlestreamsoftware
littlestreamsoftware.com › articles › three-marketing-campaigns-every-shopify-store-should-be-running
Three marketing campaigns every Shopify store should be running - Shopify apps and advice
You can use many different tactics or mixes of them: email marketing, social media, ads, etc. The important thing is to make sure you're tracking their performance and change or cut out tactics that under-perform. Customer Acquisition Campaign - primarily targeting non-customers, this would include a mix of your sales and promotions along with trust-building content.
Shopify
shopify.com › blog › marketing-campaign
What Are Marketing Campaigns? Tips, Types, and Examples (2024) - Shopify
Start your free trial with Shopify today—then use these resources to guide you through every step of the process. ... Marketing campaigns bring together multiple channels and content types to help brands reach a specific goal.
WisePops
wisepops.com › blog › shopify-marketing-strategies
14 Best Shopify Marketing Strategies to Increase Your Sales
September 30, 2025 - You can share pretty much any marketing message through the feed to engage your visitors. The most common Shopify campaigns include welcome messages, bestsellers, new collection announcements, and time-limited offers:
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › campaigns › understanding-campaigns
Shopify Help Center | Understanding Campaigns
Campaigns help you track and measure your marketing efforts across different channels.
Shopify
shopify.com › shop-campaigns
Shop Campaigns - Shopify
Run risk-free campaigns across platforms and borders to drive customer growth with Shop.
Promodo
promodo.com › blog › best shopify ads examples to inspire your campaigns
Best Shopify Ads Examples to Inspire Your Campaigns | Promodo.com
August 29, 2024 - It’s okay to keep things simple in advertising, especially if your budget doesn’t yet allow for full-scale marketing campaigns. As marketing expert Jay Abraham famously said, “Sometimes the best copy to sell a horse is ‘Horse for Sale.’ ... Rothy’s also runs ads on TikTok, like the one shown in the example below. They effectively use TikTok’s algorithms to reach their target audience, ensuring their products are seen by the right people at the right time. ... Artisaire.com is a popular Shopify store that sells custom wax seals and stationery.
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing
Shopify Help Center | Marketing and promotions
Create marketing campaigns and automations from your Shopify admin or set up promotions to increase sales.
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › campaigns › creating-campaigns
Shopify Help Center | Creating campaigns
You can create a campaign from the Marketing section of your Shopify admin. When you create a campaign, a shareable link is created that includes a full URL with your unique tracking ID, a short link, and a QR code.
Visuable
visuable.co › blog-visuable › ecommerce-marketing-strategies-for-shopify-store-2025
Top Ecommerce Marketing Strategies for Shopify Stores in 2025
July 16, 2025 - And the numbers back it up: according to a 2024 report by Campaign Monitor, email marketing delivers an average ROI of £32 for every £1 spent — making it one of the highest-performing channels across all of digital marketing. ... Welcome emails introduce your brand and build trust from the start. Abandoned cart reminders recover lost sales with timely nudges. Post-purchase follow-ups show appreciation and increase lifetime value. Re-engagement campaigns bring lapsed customers back into your funnel. Tools like Mailchimp and Klaviyo integrate seamlessly with Shopify, allowing you to set up behaviour-based automations without a developer.
Address London UK
Greyturtle
greyturtle.co.uk › home › effective shopify marketing techniques: a uk guide for 2025
Effective Shopify Marketing Techniques: A UK Guide for 2025 | Greyturtle
April 18, 2025 - Shopify Integration: Use platform features like Instagram Shopping or Facebook Shops for direct selling. Targeted Ads: Utilise platform advertising tools to reach specific UK demographics and interests. ... List Building: Offer incentives (e.g., discount codes, free guides) for email sign-ups via pop-ups or landing pages. Segmentation: Group subscribers based on purchase history, interests, or engagement level for targeted campaigns.
247 Commerce
247commerce.co.uk › home › industry insights › how to use shopify’s built-in marketing tools
How to Use Shopify’s Built-In Marketing Tools - 247 Commerce
July 17, 2024 - Create your ad content and submit the campaign for review. Monitor your ad performance in the Marketing section. Adjust budgets, targeting, and content as needed to optimize performance.
RVS Media
rvsmedia.co.uk › home › marketing strategies for shopify ecommerce store to increase sales
Shopify Ecommerce Marketing Strategies
November 22, 2024 - Invest in PPC marketing to drive targeted traffic to your Shopify store and increase sales. Use Google’s Ads platform to promote and sell to potential customers in the following ways · Establishing search campaigns targeting relevant keywords.
Printify
printify.com › resource center › blog › shopify marketing 101: personalized campaigns and other strategies to promote sales
The Best Shopify Marketing Strategies, Tools, and Tips
May 7, 2025 - To target customers and promote your online store, you must develop a thorough Shopify marketing strategy. In this article, we’ll discuss techniques for increasing sales, including segmentation, email marketing, paid advertising campaigns, social media, influencer marketing, automation, and ...