I’m doing cold email campaigns for my startup faqpopup. It’s not a shopify store but I’ll share some patterns. Maybe it will spark some ideas for you as well. As a generic rule I always seen much better results with emails where I provide some value for the custumer. Try to give a free version of something, discounts, information, a video tutorial etc… The other one is personalization: make the email feel like a real person wrote it directly for them. I saw very low conversions with typical marketing emails. Answer from riookoo on reddit.com
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › campaigns
Shopify Help Center | Campaigns for multichannel marketing
Campaigns integrate with supported marketing apps and channels to help you create multichannel marketing campaigns. You can also track ads created outside of Shopify, such as those created through third-party ad managers, by connecting your ...
Shopify
shopify.com › blog › marketing-campaign
What Are Marketing Campaigns? Tips, Types, and Examples (2024) - Shopify
Start your free trial with Shopify today—then use these resources to guide you through every step of the process. ... Marketing campaigns bring together multiple channels and content types to help brands reach a specific goal.
What's your approach to email marketing for a Shopify store?
To keep this community relevant to the Shopify community, store reviews and external blog links will be removed. Users soliciting sales or services in any form will result in a permanent ban. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
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July 15, 2024Question about Shop advertising.
Shop Ads - they start strong, then they die. Happens every time. First week? Explosive. Best audience, easy sales. Second week? Dead. Crickets. Shopify pulls back. Why? They burn through your best buyers fast. First week, they show your ad to the people most likely to buy. Then? Nothing. Ad fatigue. If you’re running the same creative, it gets old—fast. Your ROAS cap is choking delivery. A 2.25 ROAS limit? Might be too strict. Shopify won’t push your ad if it thinks it can’t hit the goal. Shopify throttles ads. They do it. It’s not random. They want control over spend pacing. This is how I manage it: New creatives. Even small changes keep engagement alive. Testing a lower ROAS cap. Open it up, see if Shopify starts pushing again. Restart the campaign. Sometimes, a reset kicks the algo back into action. Right now, Shopify Shop Ads are unpredictable. Winners adapt, losers wait. Your move. More on reddit.com
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March 10, 2025Shop Ad Campaigns.
IMHO shopify ads are a farce. They force you to set a CPA and ROAS within their constraints based on AOV. From what we've seen, the maximum ROAS that can be set is 2.5x which is laughable, and every other channel at its worst outperformsa 2x. Their minimum CPA for us was approx 80% of AOV, which makes absolutely no sense. Shopify Shop ads is a complete failure and only benefits shopify. It's a slap in the face to merchants who use shopify plus and spend tens of thousands in platform fees annually already. I hope they rework it. More on reddit.com
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December 5, 2024What is the best campaign set up and strategy for Shopify store?
You could try to see what works best with your audience between video, still image or carousel ad. If you know how much your average customer spends in a year you can take that number MINUS the cost of the product(s) MINUS the profit you want to make. The final number is how much you want to pay for conversion. Set that as your Cost Per Result Goal if you do purchase conversions as a goal. More on reddit.com
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April 2, 2024What is Shopify marketing?
Shopify marketing is a suite of tools, strategies, and integrations within the Shopify platform. It helps store owners promote their products across various marketing channels like social media, search engines, and content marketing. The goal is to drive traffic, attract potential new customers, boost conversions, and foster customer loyalty.
printify.com
printify.com › resource center › blog › shopify marketing 101: personalized campaigns and other strategies to promote sales
The Best Shopify Marketing Strategies, Tools, and Tips
Is Shopify marketing worth it?
Yes! An effective Shopify marketing strategy is essential for the success of any store on the platform. · It provides: · Increased visibility · Greater brand awareness · Stronger customer relationships · Higher sales · Integrations with social media, email marketing, and analytics tools · However, the success of your Shopify marketing strategy largely depends on how well you use these Shopify marketing tools.
printify.com
printify.com › resource center › blog › shopify marketing 101: personalized campaigns and other strategies to promote sales
The Best Shopify Marketing Strategies, Tools, and Tips
How does Shopify attract customers?
Shopify helps attract customers through various tools and features designed to enhance the visibility and engagement of your eCommerce site. · Include these elements in your Shopify marketing strategy: · SEO tools – Use Shopify’s built-in SEO features to help you write product descriptions so your store ranks well in search results. · Shopify blog – Publish relevant content that attracts visitors through organic search. · Social media integration – Easily connect with social media platforms to sell and advertise directly on these channels. · Shopify email – Create and send email sequences to n
printify.com
printify.com › resource center › blog › shopify marketing 101: personalized campaigns and other strategies to promote sales
The Best Shopify Marketing Strategies, Tools, and Tips
Videos
17:22
Ultimate Shopify Marketing Strategy For Beginners in 2025 | Got ...
19:51
How To Setup Shopify Email Marketing (Step-by-Step) - YouTube
08:38
How To Build a Shopify Store: Marketing and SEO Tutorial - YouTube
21:54
How To Set Up EMAIL Marketing for Shopify (Tutorial for Beginners) ...
10:49
Best FREE Ways To Market Your Shopify Store In 2025
09:46
This Shopify Store Makes $31,239+/DAY With Google Ads (Here's How) ...
WisePops
wisepops.com › blog › shopify-marketing-strategies
14 Best Shopify Marketing Strategies to Increase Your Sales
September 30, 2025 - You can share pretty much any marketing message through the feed to engage your visitors. The most common Shopify campaigns include welcome messages, bestsellers, new collection announcements, and time-limited offers:
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › campaigns › understanding-campaigns
Shopify Help Center | Understanding Campaigns
Campaigns help you track and measure your marketing efforts across different channels.
Shopify
shopify.com › shop-campaigns
Shop Campaigns - Shopify
Run risk-free campaigns across platforms and borders to drive customer growth with Shop.
Promodo
promodo.com › blog › best shopify ads examples to inspire your campaigns
Best Shopify Ads Examples to Inspire Your Campaigns | Promodo.com
August 29, 2024 - It’s okay to keep things simple in advertising, especially if your budget doesn’t yet allow for full-scale marketing campaigns. As marketing expert Jay Abraham famously said, “Sometimes the best copy to sell a horse is ‘Horse for Sale.’ ... Rothy’s also runs ads on TikTok, like the one shown in the example below. They effectively use TikTok’s algorithms to reach their target audience, ensuring their products are seen by the right people at the right time. ... Artisaire.com is a popular Shopify store that sells custom wax seals and stationery.
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing
Shopify Help Center | Marketing and promotions
Create marketing campaigns and automations from your Shopify admin or set up promotions to increase sales.
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › campaigns › creating-campaigns
Shopify Help Center | Creating campaigns
You can create a campaign from the Marketing section of your Shopify admin. When you create a campaign, a shareable link is created that includes a full URL with your unique tracking ID, a short link, and a QR code.
Printify
printify.com › resource center › blog › shopify marketing 101: personalized campaigns and other strategies to promote sales
The Best Shopify Marketing Strategies, Tools, and Tips
May 7, 2025 - To target customers and promote your online store, you must develop a thorough Shopify marketing strategy. In this article, we’ll discuss techniques for increasing sales, including segmentation, email marketing, paid advertising campaigns, social media, influencer marketing, automation, and ...
Reddit
reddit.com › r/shopify › what's your approach to email marketing for a shopify store?
r/shopify on Reddit: What's your approach to email marketing for a Shopify store?
July 15, 2024 -
Discuss your email marketing strategy. What kind of campaigns do you run, and what results have you seen?
Top answer 1 of 7
2
I’m doing cold email campaigns for my startup faqpopup. It’s not a shopify store but I’ll share some patterns. Maybe it will spark some ideas for you as well. As a generic rule I always seen much better results with emails where I provide some value for the custumer. Try to give a free version of something, discounts, information, a video tutorial etc… The other one is personalization: make the email feel like a real person wrote it directly for them. I saw very low conversions with typical marketing emails.
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Go for Klaviyo if possible. They are almost near native integration with shopify. If you are new merchant, you can just take free Klaviyo courses to learn how to grow your email database and set up the flow automation, then when you have a few hundred emails you can start with email campaign. Always do AB test for everything and email marketing is more for lifestyle retention strategy, you need to have a good acquisition marketing strategy for maximum result I think. our own shopify store's klaviyo email revenue attribution is 50% to 60% of the GMV. it's amazing once you make it work but takes time to test all the hypothesis.
Shopify Help Center
help.shopify.com › en › manual › promoting-marketing › create-marketing › shopify-email › create-email › create-campaigns
Shopify Help Center | Creating email marketing campaigns using Shopify Email
To create a new campaign from the Planner view, click the + icon on a calendar date, and then create your campaign. Increase your email engagement by targeting specific customer segments with relevant, personalized content.
Shopify
shopify.com › blog › 14759449-how-to-track-your-marketing-campaigns-in-google-analytics
Marketing Analytics 101: How To Measure Your Campaigns (2024) - Shopify
March 21, 2024 - Marketing analytics helps you figure out what customers want so you can proactively deliver on (or exceed) their expectations. If your data proves that digital marketing campaigns that show the products a potential customer has abandoned in their online cart have higher conversion rates, for example, it makes sense to assign more budget to these ads over other retargeting campaigns.
Omnisend
omnisend.com › blog › shopify-marketing
10 Shopify Marketing Strategies that Get Results
July 14, 2025 - UGC is a great way to foster brand credibility and loyalty with your customers — plus, because it’s not created by you, UGC can be a highly cost-effective Shopify marketing technique. You can incentivize your existing customers to create UGC in a number of ways, such as: Asking customers to leave reviews, share photos, and create videos about your product or service · Running campaigns like contests or giveaways to encourage customers to share their experience with your brand
INITSAT
initsat.com › run-a-shopify-marketing-campaign-expert-tips
How to Run a Shopify Marketing Campaign: Expert Tips to Increase Traffic and Sales
November 23, 2024 - Shopify offers a range of built-in tools and integrations to enhance your marketing efforts. Create Campaigns: Launch email campaigns, social media posts, and Google Smart Shopping campaigns directly from your dashboard.
Reddit
reddit.com › r/shopify › question about shop advertising.
r/shopify on Reddit: Question about Shop advertising.
March 10, 2025 -
Just ran my first Shop advertising campaign two weeks ago and the first week was amazing. We received 20+ orders from first time customers in 6 days which is great for our store and had a ROAS of 2.68.
The following week it went completely dead and there were zero orders from the campaign.
Does anyone have any personal experience with this advertising method? Was my ROAS set too high (2.25), or does Shop suppress your ads after a certain amount of sales?
Any feedback or thoughts is appreciated. It felt too easy that first week but since I didn't change anything I'm at a loss for why it stopped converting so suddenly.
Top answer 1 of 5
10
Shop Ads - they start strong, then they die. Happens every time. First week? Explosive. Best audience, easy sales. Second week? Dead. Crickets. Shopify pulls back. Why? They burn through your best buyers fast. First week, they show your ad to the people most likely to buy. Then? Nothing. Ad fatigue. If you’re running the same creative, it gets old—fast. Your ROAS cap is choking delivery. A 2.25 ROAS limit? Might be too strict. Shopify won’t push your ad if it thinks it can’t hit the goal. Shopify throttles ads. They do it. It’s not random. They want control over spend pacing. This is how I manage it: New creatives. Even small changes keep engagement alive. Testing a lower ROAS cap. Open it up, see if Shopify starts pushing again. Restart the campaign. Sometimes, a reset kicks the algo back into action. Right now, Shopify Shop Ads are unpredictable. Winners adapt, losers wait. Your move.
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Thank you, I find questions like this pure gold. I am also running into the same issue after just getting started with shop advertising. I swapped my photos. Hopefully this will help a little.
Quora
quora.com › How-do-I-set-up-and-manage-a-Shopify-Facebook-ads-campaign
How to set up and manage a Shopify Facebook ads campaign - Quora
Answer: Go to your Settings Page on Facebook then go to AD Manager from there click Create AD then Just Follow the Prompts to get everything set up
Shopify
shopify.com › blog › email-marketing-examples
20 Email Marketing Examples for Ecommerce Businesses (2025) - Shopify
June 12, 2025 - Learn how successful email marketing campaigns increase engagement and boost sales. See 20 effective ecommerce email marketing campaign examples.
Quora
quora.com › What-is-the-best-marketing-strategy-for-a-new-Shopify-store
What is the best marketing strategy for a new Shopify store? - Quora
Answer (1 of 2): There is not just the one best marketing strategy for a new Shopify store. Being a startup it gets really confusing about which things to focus on most importantly when running a Shopify store. Here are a few of my preferred marketing strategies which you can utilize as a startup...
Littlestreamsoftware
littlestreamsoftware.com › articles › three-marketing-campaigns-every-shopify-store-should-be-running
Three marketing campaigns every Shopify store should be running - Shopify apps and advice
You can use many different tactics or mixes of them: email marketing, social media, ads, etc. The important thing is to make sure you're tracking their performance and change or cut out tactics that under-perform. Customer Acquisition Campaign - primarily targeting non-customers, this would include a mix of your sales and promotions along with trust-building content.
PageFly
pagefly.io › blogs › shopify › shopify-marketing
Shopify Marketing: 15+ Strategies To 3x Your Sales [+Shopify Tools]
February 27, 2025 - The best Shopify marketing strategies to triple your sales include leveraging content marketing and SEO optimization, implementing advanced tactics like dynamic pricing and augmented reality, developing a multichannel approach, and utilizing data analytics for personalized campaigns.