shopify marketing strategy 2021

Did you know, that Shopify released Shopify 2.0 in 2021, which brings a huge range of improvements to the platform. You can read about all of the improvements to the platform, including extensive changes to the backend and themes, in our full breakdown post: Everything You Need to Know About Shopify 2.0 (and What to Do) At the outset of devising a great marketing strategy for your Shopify store, you need to decide on a goal — most likely increased sales, or it could just be increased exposure and visibility if you already have a steady stream of customers — and how to get there.

Published March 5, 2025

WisePops

wisepops.com › blog › shopify-marketing-strategies

14 Best Shopify Marketing Strategies to Increase Your Sales

You can create a loyalty program that rewards customers for purchases, referrals, and other actions, and you can track and manage the program directly from your Shopify dashboard. ... In order to effectively use a customer loyalty program, it's important to understand your customers and what motivates them to participate. This means creating a program that is tailored to your customers' needs. You should experiment with different types of rewards and see what resonates with your customer base. ... Retargeting is a marketing strategy that involves showing ads to people who have interacted with your business in some way, such as visiting your website or adding items to their cart.

Getfirepush

getfirepush.com › home › blog › 10+ shopify marketing strategies for more sales

10+ Best Shopify Marketing Strategies for 2021

June 30, 2023 - A referral program is a Shopify marketing tactic to get people talking about your online business. That’s why word-of-mouth is often mentioned in Shopify success stories. In this success story, Budge Dhariwal, the owner of Premier Estate Wines, started by promoting his online business at exhibitions and events... Here are some moments from those experiences. ... Budge got people talking about the wines. Then, he took the word-of-mouth strategy to the next level with a referral program for his eCommerce store.

People also ask

What makes for a powerful Shopify marketing strategy?

Marketing your Shopify store is not easy—everyone uses the same strategy. And this is why you’d want to look further. Build a list, delete your first 10 ideas, the 11th might be a good one. You get the drift. :) Make sure: You know your target audience both in terms of demographics and psychographics The content you feature has BOTH transactional and non-transactional elements. Your non-transactional content needs to leave customers feeling more aware, educated and connected You segment your email lists better so that you can lean on tactics like hyper-personalization and sending out target

convertcart.com

convertcart.com › blog › shopify-marketing-strategy

[2025 Update] 33 Best Shopify Marketing Strategies

What are the benefits of Shopify marketing?

Here are reasons why Shopify marketing can offer numerous benefits to your online store: Increased brand awareness: Shopify marketing allows you to promote your brand across different platforms, increasing your visibility and reach. Higher website traffic: Effective marketing strategies can drive more traffic to your Shopify store, increasing the chances of generating sales. Better customer engagement: Marketing can help you build better relationships with your customers by providing them with valuable content and personalized experiences. Improved customer retention: Effective marketing str

convertcart.com

convertcart.com › blog › shopify-marketing-strategy

[2025 Update] 33 Best Shopify Marketing Strategies

How do I attract buyers on Shopify?

Here are 7 Shopify hacks that you can implement for instant results: Optimize your website to be visually appealing, easy to navigate, and has clear calls to action. Use high-quality images and product descriptions to help customers understand what you're selling. Use social media for brand awareness. Platforms like Instagram, Facebook, and Twitter can help to promote your products and drive traffic to your website. You can also use social media influencers to promote your products to their followers. Build an email list and send regular newsletters and promotions to keep your customers engag

convertcart.com

convertcart.com › blog › shopify-marketing-strategy

[2025 Update] 33 Best Shopify Marketing Strategies

Tidio

tidio.com › apps and integrations › shopify marketing strategy: 8 tactics to ramp up online sales

Shopify Marketing Strategy: 8 Tactics to Ramp up Online Sales

July 22, 2025 - Learn 8 effective marketing strategies to grow Shopify store from using chatbots and sales automation, to creating tutorials, to simplifying check out.

Privy

privy.com › blog › 100-ways-to-grow-your-shopify-store-2021

🚀 100 Shopify Marketing Tips for 2022 📈 | Privy

It’s helpful to remember that just because a customer placed an order, doesn’t necessarily mean that they want to get your marketing emails. Uncheck the automatic opt in box in Shopify - let them decide if they want your emails.

Geniusecommerce

geniusecommerce.com › home › 2021 shopify marketing plan: 3 powerful growth strategies

2021 Shopify Marketing Plan: 3 Powerful Growth Strategies - Genius eCommerce® - Ecommerce SEO Industry News & Articles

April 9, 2021 - You should use paid advertising to supplement your marketing efforts, not as a strategy all its own. You still need that organic engagement in order to build a strong and dedicated audience. If you want to properly grow your Shopify store, you need to utilize the power of social media marketing, which extends beyond mere Facebook ads and influencer marketing.

Convertcart

convertcart.com › blog › shopify-marketing-strategy

[2025 Update] 33 Best Shopify Marketing Strategies

June 26, 2025 - Here are some quick Shopify marketing tips: a. Ensure your hyper-targeted segments overlap so customers are shown product recommendations they usually don’t see. b. Use a feedback loop around personalization. If you’ve been recommending certain kinds of products for a while, use a survey or quiz to find out if the customer is in line with the recommendations. c. Strategically introduce non-targeted content.

Shopify

shopify.com › blog › digital-marketing-strategy

What Is a Digital Marketing Strategy? The Ultimate Guide - Shopify

Use our digital marketing plan template to get your ideas down on paper, decide what tactics and strategies you’ll implement this year, and stay on track. ... Next up is building an online marketing strategy that will bring results, like reach, revenue, and a healthy business.

TCF

tcf.team › blog › shopify-marketing-strategy

Shopify Marketing Strategy: A Complete Guide to Skyrocket Your Store's Success

May 21, 2025 - A well-rounded strategy combines SEO, content, paid ads, social media, and retention tools to grow your store in a way that’s scalable and sustainable. The goal? To make sure you’re not just gaining customers—but keeping them. A Shopify marketing strategy is like your ecommerce game plan—it outlines how you’ll attract visitors, convert them into customers, and keep them coming back.

Find elsewhere

Google Bing Mojeek

Shopify

shopify.com › blog › marketing-strategies

What is a Marketing Strategy? and How to Create One in 2025 - Shopify

Penetration pricing: Set lower prices to enter new markets · Value-based pricing: Price based on perceived value · Consider how promotions and discounts fit into your strategy, but calculate profit margins first to ensure discounts don’t hurt your bottom line.

Picreel

picreel.com › home › blog › ecommerce › shopify marketing strategy: 10 proven tactics to implement today

Shopify Marketing Strategy: 10 Proven Tactics to Implement Today

July 21, 2025 - From leveraging hyper-personalized marketing to harnessing the power of exit intent popups and A/B testing, each tactic offers unique benefits that cater to different aspects of the customer journey. By integrating these strategies today, you can create a more dynamic, responsive, and profitable Shopify store, setting a strong foundation for long-term success in the competitive e-commerce landscape.

nativve

nativve.com › home › case studies › shopify digital marketing strategies: how to grow your online store

Shopify Digital Marketing Strategies: How to Grow Your Online Store | nativve

June 16, 2025 - We implemented a comprehensive ... to Shopify store optimisation to email marketing to consulting on their strategy for producing localised content. In the first six months, we oversaw a significant increase in traffic and orders, and the results have only continued to improve. Take a look at the full KAVU case study to learn more about our approach. IRIS is a women-led cycling brand founded by former pro Iris Slappendel in 2021...

reddit.com › r/shopify › what marketing strategy should i take?

r/shopify on Reddit: What marketing strategy should I take?

April 11, 2023 -

I have been building a new dog supplement brand for the past few months. I am in the early stages still and don’t want to rush anything and make sure all is as I plan.

The brand identity is complete and the my product labels have just been confirmed for my initial offering of 6 products. Once I receive samples back from the manufacturer I can start getting content and in the mean time I have started to build the shopify store.

I am looking for help however in terms of marketing and want to get an idea of what sort of budget is needed for what results. My products are vet approved so in terms of products I am extremely confident so this helps me to know that once sales start I have no issue with reviews/Ugc etc.

My plan is to disrupt the pet market slightly and go against the old school pet brands and offer my products in a more online driven tech focused way. With this being said I am at a crossroads on what budget to put into socials for the brand initially to create awareness vs what budget to put into paid search ultimately for conversions.

Would love some help on this!

Top answer

1 of 5

Start off with creating 5 customer personas. https://blog.hubspot.com/marketing/buyer-persona-research Identify 1 platform that they are all likely to use, and focus heavily on marketing on that one specific platform. Don't spread your budget and energy onto other platforms until you're performing well on your primary platform, and even then, introduce them one at a time. Create an audience segment for each of your personas. Create 5-10x different creatives for each of the audiences (25-50 total). Each one should be radically different compared to the other ones for that audience. Maybe one educational/informational creative, one that's bold and in-your-face, one that's cute overload, etc. You can re-use creatives across different audiences, if appropriate. The creatives should be the richest form of content possible for your chosen platform. This mostly likely means well thought out & professionally edited short form video content. Utilize A.I. assistive technologies to create these ads. For instance, you can have ChatGPT give you a full script and shot list for video ideas. It is imperative that the creatives are high-quality content, especially for platforms like TikTok. If you don't already happen to have video editing skills, a good portion of your budget should be attributed to hiring professionals to do it for you. Create matching landing pages. The amount you need is up to you. Ideally, each different creative would have it's own matching landing page, but you can narrow that down to audiences instead. While you're getting up and running, focus your campaigns on specific products, and not overall brand awareness. Users should see an ad for an awesome product, click it, and be brought to a landing page that is selling them that awesome product. Don't send traffic to your home page, collections page, blog article pages, etc. Set up the ad campaigns as 5-10x multivariates for each audience. Do an initial blast with equal budget for each variate. Analyze the results to see which one performed best for each audience, then devote all of that audience's budget towards the highest-performing creative. Then compare performance of different audiences. Very likely you will have 1 or 2 that perform extremely well, 1 or 2 that don't perform at all, and 1 or 2 that are mediocre. Split up your budget accordingly, and attribute the most money to the highest performing audience(s). Strongly consider upping your bid maximums for any that perform exceptionally well, and inversely consider lowering your bid maximums for any terrible ones. Go back to the drawing board. Create more personas, audiences, creatives, and repeat the whole process until you've got at least 5x audiences with creatives and landing pages that perform well. Then it's time to transition to new platforms. Ideally ones where you can re-use the same type of content. E.g., if you were using short-form videos on TikTok, they can be used on Instagram Reels. Start off by targeting your best performing audience with it's best performing creative, and move forward from there. The budget is impossible to say. You could record and edit video content yourself for free. Or you could hire freelancers off Fiverr to do it for $50 each. Or you could hire a local company to do them for $500 each. Or you could hire a professional marketing agency to do them for $5,000 each. Really depends on how much you've got available to throw down for content. Same goes for the ad campaigns too. You could throw $100 at each creative, $1,000, $10,000, etc. -- it's really up to you, and your budget. Reiterating that it's imperative to have the highest quality content possible. If you are working with limited funds, it is more valuable to create high-quality content for just 1 audience, then it is to create mediocre content for 5 audiences.

2 of 5

To keep this community relevant to the Shopify community, store reviews and external blog links will be removed. Users soliciting sales in any form will result in a permanent ban. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

IIDE

iide.co › home › case studies › marketing strategy of shopify

Marketing Strategy Of Shopify & How To Mirror Their Success

August 12, 2025 - Shopify’s marketing strategy involves expanding its platforms and improving its customer relationships by growing its base of merchants and its merchants’ revenue. They also plan for continuous innovation and expansion of their platform and work towards developing their ecosystem, expanding partner programmes, and building for the long term.

First Pier

firstpier.com › home › updates › crafting your superior shopify marketing strategy: a guide

Ultimate Guide to a Winning Shopify Marketing Strategy

February 26, 2025 - Learn how to craft a superior Shopify marketing strategy with our step-by-step guide and expert tips. Increase sales, build brand awareness, and boost customer loyalty. Find out how First Pier can enhance your strategy.

Shopify

shopify.com › blog › marketing-plan

What Is a Marketing Plan and How To Write One (+ Template) (2026) - Shopify

This marketing plan template walks you through every key element you need to create a clear, actionable strategy. Each section is designed to build on the last, so you end up with a plan that’s both comprehensive and easy to follow. ... Business details. A spot to document key facts like company name, year founded, mission statement, and high-level goals. Marketing team.

reddit.com › r/shopify › which marketing strategy is the best for someone starting shopify with low budget?

r/shopify on Reddit: Which marketing strategy is the best for someone starting Shopify with low budget?

January 31, 2020 -

I usually use facebooks and Instagram ads, but they are very expensive and saturated. If I am wrong, pls correct me and enlighten me with your favorite ads that u used the most when starting out. Thanks