Improve your website’s search rankings with this essential SEO checklist. Learn how to optimize content, improve site speed, and implement best practices.

Official Shopify SEO Checklist (2018; PDF version) – An older version of the checklist above.

This Ecommerce SEO checklist will help you create a fast loading website and blog content that both algorithms and visitors love.

July 28, 2025 - For this reason, we developed our own Shopify SEO checklist. This checklist will walk you through some of the basic things that we look for when optimizing Shopify stores to improve their SEO. To best use this checklist, go through each item and ensure that you’ve reviewed it at least once.

Use this free SEO checklist to optimize your website and content. Learn how to rank for relevant search terms so more shoppers discover your store first.

July 15, 2024 - Linking to your homepage from the About page on your Shopify store · “Gone are the days of just ranking a single page of your website. You need to thoroughly cover the topic that your ecommerce site sells. If you can be the most thorough website on the topic, Google has no choice but to rank you.” — Christian Sculthorp, founder of Wallpanels · Off-page SEO refers to the optimizations you do elsewhere. From directory sites to social media, tick these things off your checklist for total store optimization.

October 4, 2025 - The ultimate Shopify SEO checklist you can use to rank on #1 page of Google. Follow this checklist for Shopify SEO & bring more trafffic to your site.

November 20, 2024 - The first thing we are suggesting in this checklist is buying your own domain. Of course, Shopify will host your website on their hosting, but that comes with a drawback — “myshopify” standing in your URL. If you buy a custom domain it will look more professional and enticing to users, and you should see an increase in traffic and better SEO performance.

October 1, 2025 - Site speed is not only important to SEO (it is a ranking factor for Google) but it also impacts on user experience and slow-loading sites usually have higher bounce rates and lower conversion rates as people don’t like to wait. So you want to make sure you store loads as fast as possible and while Shopify take care of some performance elements such as hosting and a CDN, there are still things you can do on your own store, including:

You can also check the character length of your titles (they should ideally be under 58 characters so they’re displayed properly in search results) in Screaming Frog by going to Page Titles > Over 58 Characters. Edit any duplicates or excessively long title tags. In Shopify, you can edit these directly in the SEO section of a page, product, collection, or blog post.

May 5, 2025 - This includes optimizing site structure, product pages, content, and technical aspects to increase organic traffic and sales. This guide provides a detailed checklist for optimizing your store, with a goal of better search engine rankings and ...

January 6, 2025 - Master Shopify SEO with our step-by-step checklist. Get actionable tips for optimizing product pages, technical SEO, and outranking competitors.

January 24, 2022 - Follow this Shopify SEO Checklist to rank higher in organic search, bringing more potential customers to browse your online store.

February 12, 2025 - In her writings, she covers a broad range of topics, from the best apps and themes for Shopify merchants to tips on how to optimize your website for SEO, performance, and higher conversion rates. ... How to use this SEO checklist The Shopify SEO checklist – 26 tips to boost your store’s organic visibility Initial setup for Shopify SEO Keyword research checklist On-page SEO tasks Technical SEO tasks Off-page SEO tasks Content creation checklist Common SEO challenges for Shopify websites Shopify SEO checklist: conclusion

August 21, 2025 - A Shopify SEO checklist that outlines 15 simple things you can do to make a Shopify store rank highly in Google search results.

Want to rank your Shopify store on Google's first page? Here a one-stop Shopify SEO checklist to help you get there consistently.

November 4, 2025 - Boost your Shopify store with our SEO Checklist of 15 proven tips to enhance search rankings, attract more visitors, increase traffic and drive conversions.

September 29, 2025 - The Shopify SEO Checklist: 1. Setup Your SEO. 2. Improve Your On-page SEO. 3. Fix Technical Issues. 4. Improve SEO Content. And more…

Embark on a journey to eCommerce excellence with our blog on Shopify SEO Checklist. This comprehensive guide unravels the strategies and optimizations essential for skyrocketing your Shopify store to the coveted top spot.