The average Shopify store generates approximately $67,000 in annual revenue, or $5,583 per month. Revenue and profit margins vary widely depending on niche, marketing strategies, and customer retention, with the average net profit margin around 10% and top performers achieving up to 20%.

As of 2025, Shopify reported having over 2.49 million merchants across 175 countries.

According to Store Leads, the number of active Shopify merchants has been continuously growing over the last four quarters. The number of merchants per quarter is as follows:Q3 2024 - 2,406,474 stores (to date) Q2 2024 - 2,380,897 stores Q1 2024 - 2,376,721 stores Q4 2023 - 2,294,041 stores This data shows that Shopify is continuously growing its user base, reflecting that more merchants are added to the Shopify ecosystem as quarters go by.