The use-cases for Kafka and Amazon SQS/Amazon SNS are quite different.

Kafka, as you wrote, is a distributed publish-subscribe system. It is designed for very high throughput, processing thousands of messages per second. Of course you need to setup and cluster it for yourself. It supports multiple readers, which may "catch up" with the stream of messages at any point (well, as long as the messages are still on disk). You can use it both as a queue (using consumer groups) and as a topic.

An important characteristic is that you cannot selectively acknowledge messages as "processed"; the only option is acknowledging all messages up to a certain offset.

SQS/SNS on the other hand:

  • no setup/no maintenance
  • either a queue (SQS) or a topic (SNS)
  • various limitations (on size, how long a message lives, etc)
  • limited throughput: you can do batch and concurrent requests, but still achieving high throughputs would be expensive
  • Regarding duplication of messages: SQS Standard queue guarantees at least-once delivery, however you can avoid retrieval of duplicate messages by setting visibility timeout on the queue. For SQS FIFO queue, message to be received is exactly-once and if you want to control sending same message again, you can do it using the deduplication id and the default time is 5 minutes before sending another one. SNS is designed to send same message across multiple consumers and it is similar to SQS Standard in case of replication of messages.
  • SNS and SQS have the option to send failed messages to dead letter queues out of the box and you can redrive the messages out of the queue when ready.
  • SNS has notifications for email, SMS, SQS, HTTP built-in. With Kafka, you would probably have to code it yourself
  • no "message stream" concept

So overall I would say SQS/SNS are well suited for simpler tasks and workloads with a lower volume of messages.

Answer from adamw on Stack Overflow
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Svix
svix.com › faq › kafka vs sns (amazon simple notification service)
Kafka vs SNS (Amazon Simple Notification Service) | Svix Resources
Choosing between Kafka and Amazon SNS depends on your specific messaging needs. Kafka is better suited for scenarios requiring high-throughput, durable event streaming, and real-time data processing.
Top answer
1 of 3
126

The use-cases for Kafka and Amazon SQS/Amazon SNS are quite different.

Kafka, as you wrote, is a distributed publish-subscribe system. It is designed for very high throughput, processing thousands of messages per second. Of course you need to setup and cluster it for yourself. It supports multiple readers, which may "catch up" with the stream of messages at any point (well, as long as the messages are still on disk). You can use it both as a queue (using consumer groups) and as a topic.

An important characteristic is that you cannot selectively acknowledge messages as "processed"; the only option is acknowledging all messages up to a certain offset.

SQS/SNS on the other hand:

  • no setup/no maintenance
  • either a queue (SQS) or a topic (SNS)
  • various limitations (on size, how long a message lives, etc)
  • limited throughput: you can do batch and concurrent requests, but still achieving high throughputs would be expensive
  • Regarding duplication of messages: SQS Standard queue guarantees at least-once delivery, however you can avoid retrieval of duplicate messages by setting visibility timeout on the queue. For SQS FIFO queue, message to be received is exactly-once and if you want to control sending same message again, you can do it using the deduplication id and the default time is 5 minutes before sending another one. SNS is designed to send same message across multiple consumers and it is similar to SQS Standard in case of replication of messages.
  • SNS and SQS have the option to send failed messages to dead letter queues out of the box and you can redrive the messages out of the queue when ready.
  • SNS has notifications for email, SMS, SQS, HTTP built-in. With Kafka, you would probably have to code it yourself
  • no "message stream" concept

So overall I would say SQS/SNS are well suited for simpler tasks and workloads with a lower volume of messages.

2 of 3
78

This is a classic trade-off:

AWS tools (SQS, SNS)

These will be easier for you to setup, and integrate with the rest of your architecture, especially if most of it is already running on AWS. It will also probably be cheaper at first, since they have a good pay as you go model, but the cost will not scale as well, so you have to think about that.

Apache Kafka

Here, you're using a highly popular (not trendy) distributed (this is important if you think you will scale a lot) PUB/SUB model. Nowadays, this model seems to be much preferred, since running analytics on the data going through the pipes is very common, and usually with an SOA architecture you can have a multitude of small services consuming the messages and doing their thing, without having the data be removed from the queue. You also get a lot of configuration options, so depending on your use case you can fine tune it to your needs. This means more work, but a more optimized service down the road.

Summary

This is a classic trade-off of speed of development and ease of development vs the best, very modular and personalized solution, that has more overhead for the first implementation but scales better.

Personal Advice

If you are prototyping something, favor speed of development, so AWS tools. If your requirements are frozen and require significant scale, definitely take the time to use kafka. I also am a big believer in using-open-source-makes-the-world-better, but that's not the biggest argument to use.

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Ably
ably.com › topic › apache-kafka-vs-rabbitmq-vs-aws-sns-sqs
Apache Kafka vs RabbitMQ vs AWS SNS/SQS: Which message broker is best?
June 28, 2023 - Apache Kafka is designed for throughput, whereas RabbitMQ focuses more on complex message routing. Like RabbitMQ, the two AWS solutions, SNS and SQS, focus more on routing than throughput and we are considering them here because of the importance ...
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Medium
medium.com › @mail.ekansh › queue-pub-sub-and-streaming-platforms-compared-sqs-sns-and-kafka-e0fa5acf9e97
Queue, Pub/Sub, and Streaming Platforms Compared: SQS, SNS, and Kafka
February 9, 2024 - SQS provides scalability with load-balanced message distribution, while Kafka allows fine-grained control over partition assignment for efficient message processing. SNS offers a straightforward Pub/Sub model where all subscribers receive all ...
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GeeksforGeeks
geeksforgeeks.org › cloud computing › difference-between-sns-and-kafka
Difference Between SNS And Kafka - GeeksforGeeks
July 23, 2025 - AWS SNS and Apache Kafka are two distinct representative components that work for the same functionality of modern communication and data processing. AWS SNS are online communities that facilitate the sharing of content creations. Instagram, Twitter, and Facebook are a few well-known for this service AWS SNS usage.
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AWS
aws.amazon.com › what is cloud computing? › cloud comparisons hub › application integration › what’s the difference between kafka and redis oss?
Redis OSS vs Kafka - Difference Between Pub/Sub Messaging Systems - AWS
5 days ago - Amazon SNS offers several features, such as: High-throughput, push-based, many-to-many messaging between distributed systems, microservices, and event-driven serverless applications. Message encryption and traffic privacy. Fanout capabilities across AWS categories. This includes analytics, compute, containers, databases, Internet of Things (IoT), machine learning (ML), security, and storage. Get started with pub/sub, Redis OSS, and Kafka on AWS by creating an account today.
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DEV Community
dev.to › aspecto › choosing-a-message-broker-kafka-vs-rabbitmq-vs-aws-sqs-sns-20na
Choosing a Message Broker: Kafka vs RabbitMQ vs AWS SQS/SNS - DEV Community
June 1, 2021 - If you care about message retention and being able to easily re-process data, Kafka is likely your best option · If you are more concerned with being able to maintain and implement a complex set of routing rules, RabbitMQ is likely your best ...
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Medium
medium.com › @abhirup.acharya009 › comparative-analysis-between-kafka-vs-aws-sns-sqs-160e99662ee7
Comparative Analysis between Kafka vs AWS SNS+SQS | by Abhirup Acharya | Medium
November 26, 2023 - Comparative Analysis between Kafka vs AWS SNS+SQS Exploring Messaging Paradigms: Unraveling the Differences and Use Cases of Kafka and AWS SNS+SQS What is Kafka? Kafka is a distributed implementation …
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Medium
medium.com › @souzaluis › sqs-vs-msk-c96d74050f29
SQS vs MSK. In doubt about which technology to use… | by Luis Gustavo Souza | Medium
August 24, 2024 - SQS (Simple Queue Service) and MSK (Managed Streaming for Kafka) are services provided by AWS to use solutions based on message queuing, whose objective of each tool is the same, but these services have very different characteristics.
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Artisan-studios
artisan-studios.com › insights › do-i-need-messages-or-topics-a-comparison-between-sqs-and-kafka
Do I Need Messages or Topics? A Comparison Between SQS and Kafka — Artisan Studios
April 29, 2024 - From a cost perspective, using SNS to SQS effectively multiplies TPS by the number of subscribing queues, potentially resulting in substantial AWS bills. Therefore, if your application requires a pub-sub model at high scale, Apache Kafka is likely to be less expensive than SQS.
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Devtalk
forum.devtalk.com › backend developer forum › backend questions/help
AWS: Best practices implementing fan-out with SNS and SQS - Backend Questions/Help - Devtalk
August 20, 2020 - At work we plan to replace a totally overkill Kafka instance with a combination of SNS and SQS. I don’t want to get into a discussion on the feature difference between these two, for our particular use-case SNS and SQS are a good fit. Let me lay it out real quick: a single application publishes events to a single SNS topic multiple other apps are interested in these events for each interested app a SQS queue is created which subscribes to the SNS topic This way we effectively implemented a f...
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PocketLantern
pocketlantern.dev › briefs › sns-sqs-vs-kafka-vs-rabbitmq
Managed Message Queue: SQS/SNS vs Confluent Kafka vs CloudAMQP vs Upstash — PocketLantern
March 29, 2026 - SQS standard queues deliver at-least-once with best-effort ordering — not suitable when strict ordering matters. FIFO queues guarantee order but limit throughput to 3,000 messages/second per queue (with batching). SNS → SQS fan-out pattern is common but each SQS subscription costs separately. ... Fully managed Apache Kafka with Schema Registry, ksqlDB, and connectors.
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Hoop
hoop.dev › blog › aws-sqs-sns-kafka-vs-similar-tools-which-fits-your-stack-best
AWS SQS/SNS Kafka vs similar tools: which fits your stack best?
October 17, 2025 - Keep your flows simple. Use SNS when multiple systems need the same event simultaneously, such as billing updates and analytics collectors. Use SQS when job workers must consume events at their own pace.
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ProjectPro
projectpro.io › compare › apache-kafka-vs-amazon-sns
apache kafka vs amazon sns: Which Tool is Better for Your Next Project?
Apache Kafka is popular because of its features, including high scalability, high throughput, and the ability to process a large amount of data with low latency. SNS (Simple Notification Service) in AWS is a messaging service that allows applications to send and receive notifications from various sources to multiple recipients or subscribers.
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GeeksforGeeks
geeksforgeeks.org › big data › apache-kafka-vs-amazon-sqs
Apache Kafka vs Amazon SQS - GeeksforGeeks
July 23, 2025 - Rich Ecosystem: Includes Kafka Connect for seamless integration with various data sources and sinks. Compatibility: Works well with data processing frameworks like Apache Spark, Flink, and Hadoop. ... AWS Integration: Integrates well with AWS services like Lambda, SNS, and S3.
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Medium
medium.com › @y.mathur1498 › do-you-know-how-aws-sns-sqs-kafka-rabbitmq-etc-work-01e8e3b4f4a2
Do You Know How AWS SNS, SQS, Kafka, RabbitMQ, etc., Work? | by Y Mathur | Medium
August 29, 2024 - Whether you’re building an e-commerce platform, a messaging app, or a data processing pipeline, you need a reliable way for different parts of your system to talk to each other. This is where messaging systems like AWS SNS, SQS, Kafka, and RabbitMQcome into play.
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Substack
listenonport80.substack.com › listenonport:80’s substack › kafka vs amazon sqs: guide to messaging systems
Kafka vs Amazon SQS: Guide to Messaging Systems
June 26, 2025 - Amazon SQS follows a one-to-one (task queue) model, each message is delivered to a single consumer. To implement fan-out behavior with SQS, we typically combine it with Amazon SNS, which can broadcast the same message to multiple SQS queues. When Should You Use Each? Use Kafka When: We need durable event logs with replay capabilities.