Sprout Social
sproutsocial.com › sprout blog › social media analytics: the complete guide › social media analytics hub
Social Media Analytics: The Complete Guide | Sprout Social
October 14, 2025 - Your social media analytics hold the key to proving impact and setting realistic, data-backed goals that align with business priorities. Instead of relying on assumptions, analytics help you identify which channels and content are driving engagement, so you can refine your strategy and set benchmarks for growth. Standard and tag-based reports make this process ...
TechTarget
techtarget.com › searchbusinessanalytics › definition › social-media-analytics
What is Social Media Analytics? | Definition from TechTarget
Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions.
Social media reporting and analytics (tools?)
I built my shit myself. You use the social media api, then load into your own database. Analytics is just self hosted excel most of the time. Biggest hurdle is putting it into a database easily. I've considered making a public github of the API connections for the sub. My "stack" is serverless APIs to AWS lambda to AWS RDS with delivery and end user digestion in tableau. Its a bit of dev ops but legit its the social media stuff is as simple as it gets and its SO well documented. More on reddit.com
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May 24, 2021[deleted by user]
Try Metricool They offer detailed analytics without scheduling features More on reddit.com
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April 2, 2025Need Help Finding a Social Media Analytics Tool That Can Access Historical Data
Hey, I am the co-founder of a social media scheduling tool called OneUp. For the analytics, some of the social network's APIs allow you to fetch previous data, while others only allow you to fetch from the moment you connect your account onward. I can ask our dev team for specifics on which social networks do which and get back to you. Which social network(s) did you have this issue with? More on reddit.com
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January 13, 2025Social media analytics
For a budget of $50/month or less, some solid options for tracking social media analytics across multiple platforms are Hootsuite, Buffer, and Sprout Social. They offer features to consolidate analytics from Instagram, LinkedIn, TikTok, and X. You can also check out Later and SocialBee for affordable, user-friendly options that might fit your budget while providing useful insights to help you manage your social media more effectively. More on reddit.com
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October 28, 2024What is social media analytics?
Social media analytics refers to the collection of data and metrics that help you measure your overall social media performance. This helps marketers understand which types of social media content best resonate with their audience, so they can shape and adapt their strategy accordingly. Reviewing social media analytics empowers teams to make data-informed decisions about how to transform their marketing efforts and grow their businesses.
sproutsocial.com
sproutsocial.com › sprout blog › social media analytics: the complete guide › social media analytics hub
Social Media Analytics: The Complete Guide | Sprout Social
What is the importance of social media analytics?
Social media analytics help marketers with a number of tasks, from informing their strategy to planning campaigns and inspiring content ideas. There are five major benefits of tracking social analytics:
- 1. Trendspotting
- 2. Brand sentiment
- 3. Value perception
- 4. Setting social media goals
- 5. Proving ROI
sproutsocial.com
sproutsocial.com › sprout blog › social media analytics: the complete guide › social media analytics hub
Social Media Analytics: The Complete Guide | Sprout Social
How do I report on social media analytics?
There is a slight nuance between social media analytics and social media reporting. While analytics refers to the data that you collect and analyze, reports are the documents you might put together to share internally.
sproutsocial.com
sproutsocial.com › sprout blog › social media analytics: the complete guide › social media analytics hub
Social Media Analytics: The Complete Guide | Sprout Social
Videos
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Spiceworks
spiceworks.com › spiceworks inc › articles › what is social media analytics? definition, best practices, and examples
What Is Social Media Analytics? Definition, Best Practices, and Examples - Spiceworks
March 10, 2025 - Social media analytics is the process that includes the use of data technologies such as data mining, data analysis, and information interpretation.
Emplifi
emplifi.io › home › blog › blog: social media analytics: the complete guide
Social Media Analytics: The Complete Guide
October 13, 2025 - Social media analytics are the process of collecting, measuring, and analyzing data from social platforms to understand how your content and brand are performing.
Sprinklr
sprinklr.com › blog › track-social-media-analytics
Social media analytics tracking: How it’s done | Sprinklr
September 22, 2023 - Social media analytics is the process of collecting, analyzing and interpreting data from various social media platforms to gain insights into the performance and impact of a brand's online presence.
Meltwater
meltwater.com › home › blog › marketing › the complete guide to social media analytics
The Complete Guide to Social Media Analytics
May 27, 2024 - Find the best matches for your brand's social influencer marketing without the guesswork by using analytics data from a social influencer platform like Meltwater. Tip: These are the best social influencer management platforms and social influencer marketing tools. You can simplify the process of monitoring your social media activity and compiling reporting on these insights by hiring a social analytics expert or using a social listening platform like Meltwater's.
Cision
cision.com › resources › articles › what-is-social-media-analytics
What Is Social Media Analytics? Definition & Examples
Social media analytics is the process of analyzing information gathered from your social media channels and using it to optimize your campaigns and inform your business strategy.
Coursera
coursera.org › coursera articles › business › marketing › what is social media analytics?
What Is Social Media Analytics? | Coursera
June 18, 2025 - Social media analytics uses data to create and refine an effective social media strategy. (It's similar to data analytics, which is the process of using collected data to describe trends, answer questions, make predictions, and reach goals.)
HubSpot
blog.hubspot.com › marketing › social-media-analytics
Social Media Analytics: The 8 Report Types, Top Tools & Tracking Tips
October 29, 2021 - Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts.
Improvado
improvado.io › blog › editor's choice › social media reporting: enhanced insights guide 2025
Social Media Reports: Unlock Insights & Analysis Benefits | Improvado
1 month ago - Social media analytics is the process of collecting, analyzing, and interpreting data from social media platforms to inform business decisions. It involves tracking and measuring the performance of social media campaigns, understanding audience ...
Wikipedia
en.wikipedia.org › wiki › Social_media_analytics
Social media analytics - Wikipedia
September 30, 2025 - Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social ...
ScienceDirect
sciencedirect.com › science › article › pii › S0148296322001321
Analytics of social media data – State of characteristics and application - ScienceDirect
February 24, 2022 - Extensive literature review on social media analytics providing clear definitions of the most common used terms.
AgencyAnalytics
agencyanalytics.com › blog › social-media-analytics
What Is Social Media Analytics? The Ultimate Guide! - AgencyAnalytics
October 19, 2025 - Social media analytics is the process of collecting, measuring, and interpreting data from social media platforms to inform smarter, more strategic decisions.
Aim Technologies
aimtechnologies.co › home › blogs › social media analytics for brands: the secrets of data-driven
Social Media Analytics For Brands: The Secrets of Data-Driven - Aim Technologies
January 2, 2025 - Social media analytics refers to the process of gathering and analyzing data from social media platforms to extract meaningful insights. It enables brands to understand the impact of their social media efforts, identify trends, and optimize ...
The CMO
thecmo.com › home › social media analytics: how to turn data into growth
Social Media Analytics: How To Turn Data Into Growth
July 28, 2025 - Social media analytics, as defined by Gartner, is the practice of collecting data from various social media networks and systematically analyzing it to make informed business decisions.
Maddevs
maddevs.io › home
What Is Social Media Analytics? | Glossary of Marketing Terms
Social media analytics is the process of gathering, analyzing, and interpreting data from social media platforms to measure performance and extract valuable insights. It involves transforming raw social data into actionable insights that drive ...
Hootsuite Blog
blog.hootsuite.com › home › what is social media analytics? the complete guide
What is social media analytics? The complete guide
July 18, 2025 - Social media analytics involves collecting and analyzing data from social platforms to measure account performance. It helps marketers understand audience engagement, conversion rates, and customer sentiment, guiding content strategy and audience ...
Whatagraph
whatagraph.com › blog › articles › social-media-report
Social Media Analytics Report: How to Build & Present It (Fast) | Whatagraph
October 27, 2024 - Social media analytics refers to the process of pulling data from social media channels and analyzing social media efforts and account performance.
IBM
ibm.com › think › topics › social-media-analytics
What Is Social Media Analytics? | IBM
November 17, 2025 - Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions—and measure the performance of actions based on those decisions through social media.
Qualtrics
qualtrics.com › market research › survey data analysis & reporting › social media analytics
Social Media Analytics: Everything You Need to Know - Qualtrics
February 27, 2025 - Social Media Analytics is the process of examining data about social conversations to understand and use it.