Hey there! As someone who lives and breathes marketing analytics at Dashthis, I'm happy to share some insights that might save you time and improve your results. For someone new to social media marketing focusing on organic growth, here's what you should be monitoring: 1. Engagement Rate This is the holy grail metric! Calculate it by dividing total engagements (likes, comments, shares) by your total number of followers, then multiply by 100. This tells you how actively your audience interacts with your content—much more valuable than vanity metrics like follower count alone. 2. Reach & Impressions Reach shows how many unique users saw your content, while impressions count total views (including multiple views from the same user). For organic growth, increasing reach should be a primary goal. 3. Audience Growth Rate Don't just track raw follower numbers—calculate your growth rate as a percentage. This helps normalize data across platforms and provides better insight into your momentum. 4. Click-Through Rate (CTR) This measures how many people click on your links compared to how many saw your post. It's crucial for understanding how effectively you're driving traffic from social platforms to your website. 5. Conversion Rate The ultimate measure of success—what percentage of social visitors take your desired action? This could be signing up, making a purchase, or any other goal that matters to your business. It is like your marketing funnel into a report, so then it is easy to see where you should focus to bring more money to your client... because as you may know at the end, this is what they're looking at (most of them ;) Here a a few good social media management/reporting tool you may like to look at to automate your reports. As I guess you have other things to do :) All-in-one reporting and social media management : Hootsuite: A veteran in the space that lets you manage multiple platforms, schedule content, and monitor conversations in one dashboard. Gives you also some organic insights. Buffer: User-friendly interface with a great free tier for beginners and small businesses. Reporting/analytics tools : DashThis: Automatically tracks your KPIs over time in visual graphs. Gives you a clean overview of multiple clients in one dashboard. Their preset social media analytics templates get you set up in minutes, saving hours of manual work. Easy-to-use and the most affordable on the market. Agencyanalytics: As all social media integrations as well as the other tools. Is made for agencies, so a lot of features to help create multiple reports. But I find the learning curve more steep than other tools. Google Data Studio: Free (not that free because you'll need social media connectors) data visualization tool. You can add all your other channels. There is more manual work to make it looks good though, it is hard to make deep analysis too (my point of view) Any questions? Let me know : ) Answer from Healthy_MKT on reddit.com