I kinda feel like social media listening and analytics tools in the market are popping up in the market everyday & demand is also increasing. These are my favorite tools for social listening:

1. Mention

It’s one of the most used social listening tool as I always come across this tool in a conversation about social listening.

Overall the tool is recommended by me because the resources & features they provide can help you better than other tools in the market.

2. Brandwatch

Brandwatch is a social media management tool, but they acquired Falcon, A social listening tool. Now, it’s the part of their platform and you can schedule & listen to your audience within their platform.

One of the reasons I recommend them is they do great job at CX & collaborate well with HigherEd. If you work in HigherEd, I will recommend you to go for Brandwatch.

3. Syften

Syften can help you track conversations around your product & business on reddit, quora, hacker news & others.

I don’t dislike the tool, but it’s best for SaaS owners, startups. It’s a scrappy social listening tool but it works. That’s why I mentioned it here.

4. Brand 24

Brand 24 is another great social listening tool with a better reporting process. You can track mentions across all main marketing channels & get reported.

I myself came across brand24 recently through reddit suggestions. From what I have heard so far. It deserves to be here.

5. Supermetrics for Social Media Data

Their templates and connecters helpful in combining social data with other marketing channels and performances.

On social listening, Public data connectors from Supermetrics can pull in relevant hashtags, posts, and engagement from your competitors or industry leaders and stay on top of the game.

6. Tweetdeck

It’s the best tool to track conversations around your brand on Twitter. It used to free, not anymore. Though I still find it useful for our brand.

But some features like reporting & better CX isn’t the best part of Tweetdeck. As Twitter isn’t fully focused on users utilising this feature.

But if your brand audience is active on twitter, this tool can deliver most accurate results.

7. Gummy Search

It’s one of the best tools to track conversations across reddit & you can also get analysis of sub-reddits where your target audience is active.

Recommended to SaaS founders, startups & entrepreneurs to track conversations around their business.

Honourable mentions

• Agorapulse & Sproutsocial are also famous for social listening but they are overall social media management tools. That’s why you might consider moving to them completely if your current tool lacks social listening features.

• Awario is a social listening tool with similar features to tools mentioned above but not a standout. Thats why it didn’t make the list.

• Google Alerts is one of my favourites but the tracking is limited to Google only.

Your favourite tool?

Hi everyone guys! I'm still at the beginning of my social media journey and I was studying on Youtube and Google which are the best social media analytics platform. The platform that needs to include are: FB, Insta, TikTok and preferably also YouTube. The tools that should have are: Content planner, Engagement tool, Analytics report (including: user behaviour, engagement with the posts and impressions etc...), AI assistant preferaby as well. Can you suggest the ones that you think are the best?

Thank you to everyone in advance

Let's not talk about scheduling tools because we all use them but one area that social media agencies are lacking in general are analytics and reporting, so I was wondering if anyone has any advice on this?

Exporting data from the native platforms and compiling them into slides is what we do currently but that can take quite a well especially if we do it weekly or bi weekly, and sproutsocial is out of the budget for smaller agencies.

We have used buffer, hootsuite and later before for scheduling posts but none of them are known for their social listening features or analytics.

Would there be other feasible alternatives out there?

Hey,

Which are your favorite free social media monitoring /analysis tools?

Hey everyone! 👋✨

I’m diving deep into the world of free social media tools 🌐 and I’d love to hear from this amazing community—what’s your go-to tool for managing posts, scheduling content, or tracking performance? 📅📊

Here are a few gems I’ve stumbled upon:

🌟 Buffer: Simplifies scheduling and analytics (free plan = lifesaver 💡).
📈 Hootsuite Free Plan: Manage 2 social profiles and track basic stats.
🎨 Canva: Design like a pro with stunning templates for every platform!
📸 Later: Perfect for visual planners, especially on Instagram.
🕵️ Zoho Social (Free Plan): Basic tools for small teams to manage campaigns.
🐦 TweetDeck: Real-time monitoring and scheduling on Twitter = win-win.
♻️ SocialBee Free: Helps you recycle and schedule posts effortlessly.
🔗 Bitly: Shorten links + track clicks = campaign magic!

I’ve personally loved using Canva for quickly resizing designs for different platforms (e.g., resizing an Instagram post for a Facebook cover)... What about you? 🚀

Drop your favs below 👇 and let’s build the ultimate toolkit! 🔥

I am new to social media management. I am looking for inexpensive tools to get a single view all my analytics across insta, LinkedIn, TikTok, x. Any recommendations? My budget is $50/month or less.

Hey everyone I have a question, I was looking into a marketing analytics tool for making mass profiles on client companies, basically we wanted to take lead lists run it through a script that generates information from an analytics tools api.

Basically looking for a tool like pagespeed insights but for social media and ad marketing(or two separate tools) also with ideally a free backend to use or cheap. If thats not an option then whatever you’d recommend.

We would only be using the tool for analysis of other companies so anything that has to do with content creation is unnecessary.

An important note: we really just need a tool that is able to tell us basic information about a companies social media presence like engagement, activity, etc. Something easily digestible for sales people, advanced analytics are unnecessary.

Thanks.

Hi everyone,

I recently switched from a social media publishing and analytics tool and have run into an issue with reporting on the new tools I’ve tried. I understand there are API restrictions for accessing historical data, but I want to make sure that whatever tool I move to next allows me to access all data starting from January 1, 2025. This is critical for accurate reporting in my Q1 2025 reports.

Here’s a bit more context:

• I previously switched tools, which unfortunately ended up burning us. The reports were skewed/outdated, and some numbers were even inflated. Because of this, I had my team manually pull data, a mistake I’d like to avoid this time around.

• My team and I need a reliable platform that can access and save historical data as soon as possible.

• My budget is around $400–$600 USD/month.

• I have 4 users managing around 70 social platforms (a mix of Facebook, Instagram, LinkedIn, Twitter, etc.).

I’ve already tried Vista Social and Metricool, but they didn’t fit our needs.

Does anyone have recommendations for tools that could work for this use case? Or has anyone dealt with a similar situation and found a good workaround? I’d love to hear your thoughts or suggestions.

TL;DR: Need a social media analytics tool (budget: $400-$600/month) for 4 users and ~70 platforms that can access historical data (Jan 1, 2025) and save it. Vista Social and Metricool didn’t work/fit what we are looking for.

Since I’m new to social media marketing, I have been doing manual analysis. I’m fine doing that but I was wondering if you guys have any specific thing you look for while performing an analysis or any specific metric to keep an eye out for. I aim for organic so any advice on that would be appreciated.

P.S: Y’all are so helpful and insightful and I’m glad to be a part of this subreddit. Thank you ✨

I am from SEO industry and almost 3 years are completed. During the first year while I was in SEO, I took interest in Social media but unfortunately, It doesn't goes long for 2 months but in 2025, social media is on fire. It's not about this year but social media was also the top platform for last 3, 4 years. Now, it's on peak. I am big fan of Reddit and Quora (Forums) but at the same time Instagram reels are also in this chart. So as in this age of AI, Again I want to start marketing on social media. And there are many AI tools that are creating content for you. But now the point is that just creating the content is not enough you have to monitor the performance with great analytics to make further strategic planning. So I want to ask from all social media experts, any social media monitoring tool you could suggest me that cover all most all social media platforms including the forums I mentioned above.

I was using Sprout Social now. Can anyone tell me any other recommendations apart from this? Someone suggests "Vaizle", so if anyone has any feedback for the Vaizle then do let me know.

Hi all,

What’s everyone using these days for social media management? I’m looking for something to use for scheduling posts, community management and reporting.

The platforms we publish on are Facebook, Instagram and LinkedIn.

We are a brand and we post content on Instagram, Youtube and Tiktok. I'm looking for a tool that lets me visualize all the data at one single platform. Please point me towards any good tools that you have come across. Thanks in advance.

I'm already exploring Hootsuite, Shortimize, etc let me know if you know any better tools.

I was thinking about building a tool to send me automated reports of the performance of all my social accounts and posts. Are there any affordable tool out there for this or should I create one?

I’m looking for tools that can help me find audiences for a musician I’m working with. This is a personal project so there’s only a small budget.

Any help will be greatly appreciated.