Sprout Social
sproutsocial.com › sprout blog › topics › social media management › a complete guide to creating a social media calendar (plus template)
Guide to Creating a Social Media Calendar [+ Template] | Sprout Social
August 20, 2025 - A well-built social media content calendar helps you stay consistent, plan strategically and collaborate seamlessly. This step-by-step guide walks you through creating a high-impact content calendar and supplies a free calendar template.
What is a social media calendar?
A social media calendar is a strategic, hyper-detailed plan of upcoming posts for all your social channels organized by publish date and time. Along with the publish date and time for posts, your social media calendar can also include links, tags, @-mentions, copy and media, such as images and video.
sproutsocial.com
sproutsocial.com › sprout blog › topics › social media management › a complete guide to creating a social media calendar (plus template)
Guide to Creating a Social Media Calendar [+ Template] | Sprout Social
How to create a social media content calendar
- 1. Conduct a social media audit
- 2. Use a social media calendar template
- 3. Select your social media channels and content types
- 4. Define a social media calendar posting schedule
- 5. Track and analyze your social media content calendar
- 6. Improve your social media calendar by sharing across teams
sproutsocial.com
sproutsocial.com › sprout blog › topics › social media management › a complete guide to creating a social media calendar (plus template)
Guide to Creating a Social Media Calendar [+ Template] | Sprout Social
How to create a social media content calendar?
Creating a social media content calendar is a strategic process that organizes your content efforts, ensuring consistency and efficiency across platforms. It's a vital tool for streamlining your social media presence. Here's how to create one:
- Determine what to include: Define the core elements for each post, including copy, media, publishing details (date, time, network), links, and campaign information.
- Create your template: Set up a spreadsheet with relevant columns and use dropdowns for consistency, adding a color-coded key for content categories.
- Connect social profiles: Link your social media management tool to your various social network accounts.
- Audit content and analyze competitors: Review past performance and research competitor strategies to identify opportunities.
- Select channels, content types, and cadence: Choose appropriate platforms, varied content formats, and establish a consistent posting schedule.
- Automate content approval workflows: Implement approval processes within your tool for smoother collaboration and review.
sproutsocial.com
sproutsocial.com › sprout blog › topics › social media management › a complete guide to creating a social media calendar (plus template)
Guide to Creating a Social Media Calendar [+ Template] | Sprout Social
Canva
canva.com › home › calendars › calendar templates
Free and customizable calendar templates | Canva
November 15, 2025 - Canva’s calendar templates are customizable, so you can edit them to your needs. That means you can create calendars for 2020 and 2021, or you could leave the dates blank. You can even make yours extra special by adding in personal events. A nice extra touch is to add your favourite photos to the calendar.
Budtobloommarketing
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Social Media ClickUp Content Calendar Template for Business Owners | Bud to Bloom Marketing
Social Media ClickUp Content Calendar Template for Business Owners | Bud to Bloom Marketing
Are you a business owner looking for an easy way to manage and streamline content? This ClickUp social media content calendar template will help you strategically plan your content across all platforms! This content calendar template is completely customizable and easy-to-use, even if you're new to
Price $27.00
Iconosquare
hello.iconosquare.com › social-media-calendar-template
Free Social Media Calendar Template
With a clear layout and a few built-in examples, it’s ready for you to make it your own and start posting with purpose with our social media scheduler. ... Get a clear picture of your content distribution across the year with a calendar view. Spot gaps and keep your social media strategy balanced.
FilterGrade
filtergrade.com › home › 15 useful free social media calendar templates
15 Useful Free Social Media Calendar Templates - FilterGrade
March 11, 2024 - The sheer power here is fantastic for social media managers who like to include a lot of detail in their planning. The fact that it allows for team collaboration is a great bonus. ... This content calendar from Firefly Marketing is a Google Sheets template, so you’ll need your Google account. Since it’s through Google Sheets, it’s easy to share with your team. The template itself has a tab for each month in 2021...