1 month ago - These developments characterize social media’s accelerating role in personal interaction and emerging marketing technologies, driven by continuous growth and adaptability to innovation. This text provides general information. Statista assumes no liability for the information given being complete ...

August 29, 2025 - Pinterest holds strong as a discovery engine with around 578 million monthly active users and 10% year-over-year growth in Q1 2025 — the fastest pace it's seen in years. Notably, Gen Z now comprises 42% of its user base, and users are 1.4x ...

4 weeks ago - These 61 social media marketing statistics prove the importance that social media should have in your marketing strategy in 2026.

Latest Social Media data and analysis from EMARKETER including reports, charts, and articles.

October 14, 2025 - A quarter (25%) of all social media users wish more brands used Pinterest, with this number rising to 31% among Gen Z. Consumers want to see more brand content on Pinterest, which means there’s a huge opportunity for marketers to invest in SEO-driven Pins, Pinterest advertising to capture an engaged audience ready to buy. Reddit’s growth trajectory and increasing ad revenue marks its value as a niche marketing goldmine. Let’s look at the top Reddit statistics marketers need to know.

October 31, 2025 - As of 2025, the U.S. social media advertising market size combined is $95.7 billion. However, the ad spent on mobile platforms drives the majority of growth, which accounts for nearly 87% of total social media ad spending.

Social media ads receive the largest portion of global mobile advertising investment, with marketers spending over $140 billion on mobile social media advertising in 2023 (Statista, 2023).

2 weeks ago - Any changes from United States ... trend of Social Media Platforms. The market in North America is expected to grow considerably during the forecast period. The high adoption of advanced technology and the presence of large players in this region are likely to create ample growth opportunities ...

December 29, 2023 - There were 150 million new social media users between April 2022 and April 2023 – a 3.2% increase year-over-year.

February 14, 2025 - Note that although Bluesky has a high growth rate, growing from 13 million total users in October, to 20 million by mid-November and 26 million by the start of 2025, the number of unique active users has not been released and is likely significantly ...

October 2, 2025 - Annual growth has varied widely, from 21% in 2017 to closer to 4% in recent years. This means the market is maturing, with growth now rising only as fast as internet and smartphone use.

Social media ad spending is projected to reach $270 billion in 2025. Advertising expenditure is projected to grow at a CAGR of 11.71% between 2025 and 2030, reaching an estimated market size of US$480.07 billion by 2030.

1 week ago - Over 91% of businesses use social media for marketing. 93% of businesses are active on Facebook, and 86% also take advantage of Facebook advertising. Currently, there were 67 million companies on LinkedIn in 2024—which increased from 55 million ...

Research highlights: Global ad spend has reached $244 billion, a 150% increase since 2019. Facebook continues to lead social media marketing growth, with 86% of marketers using the platform.

November 20, 2025 - YouTube and Facebook are the most widely used social media platforms in the United States. Half of U.S.

August 19, 2025 - On average, people spend 2 hours and 19 minutes daily on social media. 90% of users access social media through mobile devices. Social media increased 259 million users in the past year, reflecting a 5.4% annual growth rate.

March 24, 2025 - Yorman Wurmser, “Social media and streaming apps drive rapid growth in video ads,” eMarketer, April 2, 2024.

October 15, 2025 - Social media plays a central role in brand discovery, with adults spending over 2.5 hours daily on social platforms and 40% of B2B marketers citing LinkedIn as the top source for high-quality leads.

November 19, 2025 - ✓ Analyze rankings, traffic, and competitors ✓ Find SEO issues blocking your growth ✓ Get a step-by-step improvement plan ... Written by Backlinko TeamLast updated on Nov. 19, 2025 · Since its inception in 1996, social media has reached more than half of the world’s population.

All the latest stats for social media use around the world, including active user numbers for Facebook, Instagram, WeChat, TikTok, WhatsApp, and many more.