Premium Statistic Leading consumer trends according to marketers worldwide 2024 · Premium Statistic Social media ad spend worldwide 2019-2029

Discover hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more.

August 29, 2025 - Facebook delivers the highest ROI, with 28% of marketers ranking it as their top-performing platform. Instagram follows closely at 22%, driven by its visual-first formats like Reels and Stories.

February 14, 2025 - Join Smart Insights as a Free Member to download our digital marketing plan template today ... This less recent data from Comscore focused on the UK for Gen Z, Milennial and Gen X groups shows the wide variation in usage of social apps in the UK. In the younger age group Reddit and Discord are surprisingly important, in part because of Gaming. Facebook remains dominant in older age groups. ... The Pew Research Center news usage research is a useful recent source showing US social media statistics and trends.

Over 5.42 billion people use social media worldwide in 2025 (that’s about 2 in every 3 people!). 86.3% of people aged 18+ use social media globally · The global social media app market is projected to reach USD 960.2 billion by 2034.

October 14, 2025 - A quarter (25%) of all social media users wish more brands used Pinterest, with this number rising to 31% among Gen Z. Consumers want to see more brand content on Pinterest, which means there’s a huge opportunity for marketers to invest in SEO-driven Pins, Pinterest advertising to capture an engaged audience ready to buy. Reddit’s growth trajectory and increasing ad revenue marks its value as a niche marketing goldmine. Let’s look at the top Reddit statistics marketers need to know.

October 2, 2025 - Report highlights. As of 2025, there are an estimated 5.24 billion social media users worldwide. 83% of B2B marketers advertise their brands on social media. That means about 64% of the global population is active on

August 19, 2025 - Social media marketing statistics give brands a clear picture of where audiences are, what grabs their attention, and how to turn engagement into action.

September 14, 2025 - These 61 social media marketing statistics prove the importance that social media should have in your marketing strategy in 2025.

April 10, 2025 - Seventy-one percent of social media marketers currently use AI tools, and 87 percent believe these tools are essential for a successful strategy. Among those using generative AI, 71 percent report better performance from AI-created content than non-AI content. Data informs decision-making. With the right data sets, organizations can make objective decisions based on facts. The above social media statistics provide insights into users’ preferences and behavior, helping brands tailor their marketing messaging to the right audiences via the right platform.

October 31, 2025 - This shows that as social media networks and people’s awareness worldwide increase, social media users, sales, and the market will continue to grow in the future. Go through the social media statistics covered in this article, which includes all the latest trends and facts that might even ...

As you can see in the chart below, GWI’s research finds that younger people are more likely to say that Instagram is their “favourite” social media platform (at least in most Western markets), whereas older generations tend to prefer Facebook and WhatsApp.

June 13, 2022 - Social media marketing statistics also show that the average Internet user has 7.6 different social media accounts.

September 23, 2025 - Staying ahead in social media marketing means knowing the numbers that shape today’s strategies. In this post, we’ve compiled 70+ eye-opening statistics—from B2B adoption rates to the rising influence of Instagram, TikTok, and LinkedIn—that highlight where attention (and budgets) are moving.

September 9, 2025 - The average social media engagement rate is 1.4% to 2.8%, depending on platform. Organizations in regulated industries are leading AI adoption faster than their unregulated counterparts.

August 18, 2025 - Learn more through these LinkedIn statistics below: $16.37 billion was LinkedIn’s revenue in the fiscal year 2024 · Almost $6 billion was generated in ad revenue on LinkedIn in 2023 ...

The usage of social media around ... users engage in. The latest social media statistics show that there are 5.4 billion social media users worldwide, representing more than half of the global population....

August 11, 2025 - The latest social media marketing statistics revealing platform-specific figures on ROI, advertising efficacy, usage frequency, user demographics, and more.

Moreover, 86 percent of industry professionals said that increased exposure was the leading benefit of using social media as a marketing tool, while 76 percent stated that increased traffic was the biggest advantage.