Social Media eCommerce refers to using social media platforms to promote and sell products directly to consumers. It integrates the convenience of online shopping with the interactive and engaging nature of social media. 

This approach allows an eCommerce site to reach its ideal customer where they already spend time, facilitating the purchase journey. 

Features like Facebook Shop and Instagram Shoppable Tags have been specifically designed to showcase products and direct users to make purchases, ultimately driving more sales and revenue for businesses.

The best social media platform for an eCommerce business depends on where its ideal customers are most active and the nature of the products being sold. Facebook Shops are popular for a wide range of products due to their large user base and advanced targeting options. 

Instagram is ideal for visually appealing products, with features like Instagram Stories allowing for engaging product showcases. Pinterest is particularly effective for lifestyle and decor-related products, as Pinterest users often look for inspiration and are ready to purchase. 

Each platform has unique strengths in driving online sales and generating revenue for eCommerce businesses.

Yes, social media works effectively for selling products. With the right strategy, it can be a powerful tool to generate sales and increase revenue. Social media platforms provide businesses with various tools and features to showcase their products, engage with customers, and simplify the purchase process. 

The success of sales generated through social media is influenced by how well a business understands its target audience, the quality of its content, and its ability to guide users through the purchase journey.