February 19, 2025 - Data from The 2023 Sprout Social Index™ notes marketers planned to track conversations and sales directly resulting from social efforts in 2024 to better connect the value of social to business goals.

July 8, 2025 - Here are five social media trends to explore this year. TikTok continues to grow at a rapid pace, and it’s incredibly popular with younger demographics. It’ll continue to be a valuable tool for businesses in 2023, especially if you’re marketing to a Gen Z audience.

In this article, we'll take a look at what social media marketing is, some of the best social media marketing campaigns, a social media marketing template to follow, and specific strategies for two of the most popular platforms: TikTok and Instagram.

Make sure you audit your competitors at least once a year to see what new strategies they might be leveraging. Also, you don’t always have to limit your search to direct competitors for inspiration. You can browse other industries to see the latest trends your team could implement or even take note of the campaigns that resonate with you in your personal use of social media. Knowing your customers is one of the most important foundational steps for any marketing campaign.

June 28, 2024 - Content sharing on social media is about two primary things… · Curated content is the stuff you find which is relevant to your business but not written by it. ... Influencer content is a great type of curated content. Many platforms (including Feedly and BuzzSumo) will allow you to “subscribe” to an influencer’s content publications. Top influencer marketing strategy: Follow an influencer and then share their content with creative analysis and thoughts (and remember to @mention them when you do) for a few weeks.

September 5, 2024 - Your documented social media strategy provides a blueprint for all social media activity across channels, including content creation, social media management, influencer collaborations, analytics, and more. Leveraging the reach of social media can help you reach virtually any target your marketing team is aiming for.

April 7, 2025 - Those headlines and the more granular ... prompt marketers to shift how they use social media platforms for business success. Let’s look at what’s going on under the hood of social media. Social media platforms devalue general news of any kind. Instead, they try to keep their audiences engaged in walled gardens. Similar web data shows traffic to news sites from Facebook and X took a steep dive as of October 2023...

July 23, 2024 - Learn to create the best Social Media strategy using venn diagrams that works smooth across all Social Media channels – Facebook, Twitter, Google+ & LinkedIn.

March 10, 2023 - When it comes to using social media in marketing, you need to make sure you’re hitting these five key points: Before publishing posts, develop a social media strategy that executives, the legal team, marketing, and sales will all agree on. Identify why social is being used as a marketing and sales channel, and if there will be any roadblocks.

September 11, 2025 - A social media marketing strategy outlines your marketing goals, the tactics (like partnerships) you’ll use to achieve them, and the metrics you’ll use to track success. Without a strategy, you’re just posting for the sake of it.

February 12, 2025 - It’s not enough to just be active on social channels, you need to know how to talk to and serve your audience, share information that informs and excites them, boost brand awareness, and generate leads. Find out how to create an effective social media strategy.

April 24, 2025 - Discover 8 essential steps to build a winning social media strategy. Learn how to set goals, choose platforms, create content, engage, and measure success.

March 25, 2025 - As more people turn to social media with their queries instead of search engines, 89% of social media marketers agree that social search is important to their overall social media strategies in 2023.

November 4, 2025 - Tutorials and how-to videos can further strengthen a brand’s authority by providing actionable insights, while also reducing support queries, something 62% of video marketers have seen firsthand. A well-executed YouTube strategy will drive brand awareness, nurture prospects, enhance user engagement, and improve customer retention. As of 2023, Facebook had 3.03 billion monthly active users worldwide.

July 25, 2025 - Need to make a social media plan for the upcoming year? Here's a complete guide on how to build your social media marketing strategy...

Answer (1 of 2): Engage with people on all social media platforms. Deliver the latest updates regarding your business and be active on social media to answer all the questions they have been asking.

May 17, 2024 - Here, we’ll show you what social media marketing is, explain why your business should be on social media, and give you valuable strategies and tips that won’t require much time, money, and effort.

January 9, 2024 - Here are three innovative social media marketing strategies that are particularly effective: Leveraging AI and machine learning for personalization, utilizing short-form video content, and using interactive and immersive content (AR/VR).

October 21, 2023 - Paying attention to customer feedback and tweaking strategy to be more inclusive of the feedback definitely doesn’t go unnoticed by customers. This can really help with engagement and growth. ... Social media marketing is different today than even 1-2 years ago. So my response today would be you need to make it all about value. Give away a lot of value in your journey to partner with your customers. ... Are you a marketing professional and have 15 minutes to share your insights? Take our 2023 State of Marketing Survey.

Data from our 2023 analysis of millions of posts sent through Buffer supports this: on average, brands that are only active on one or two platforms have more engagement per update than those that share updates to three or more platforms. Even basic demographic info about your ideal customer will point you in the right direction. (Check out the stats for each platform above for some guidance.) For example, pouring your social media marketing efforts into LinkedIn might not be your best course of action if you’re trying to reach teenagers.