February 19, 2025 - Data from The 2023 Sprout Social Index™ notes marketers planned to track conversations and sales directly resulting from social efforts in 2024 to better connect the value of social to business goals.

Discover the six key steps to creating an effective social media strategy.

July 8, 2025 - Here are five social media trends to explore this year. TikTok continues to grow at a rapid pace, and it’s incredibly popular with younger demographics. It’ll continue to be a valuable tool for businesses in 2023, especially if you’re marketing to a Gen Z audience.

August 13, 2025 - Much more importantly – sharing their own updates around your strategic content themes on their own platforms. If you follow these steps, it becomes much easier to know what to post about, when and where to post and in what format – in order to help solidify your brand and boost commercial results across the board. Hope this has been helpful in creating your Social Media Marketing Strategy.

September 11, 2025 - A social media marketing strategy outlines your marketing goals, the tactics (like partnerships) you’ll use to achieve them, and the metrics you’ll use to track success. Without a strategy, you’re just posting for the sake of it.

July 23, 2024 - Learn to create the best Social Media strategy using venn diagrams that works smooth across all Social Media channels – Facebook, Twitter, Google+ & LinkedIn.

September 5, 2024 - Your documented social media strategy provides a blueprint for all social media activity across channels, including content creation, social media management, influencer collaborations, analytics, and more. Leveraging the reach of social media can help you reach virtually any target your marketing team is aiming for.

April 7, 2025 - Those headlines and the more granular ... prompt marketers to shift how they use social media platforms for business success. Let’s look at what’s going on under the hood of social media. Social media platforms devalue general news of any kind. Instead, they try to keep their audiences engaged in walled gardens. Similar web data shows traffic to news sites from Facebook and X took a steep dive as of October 2023...

June 28, 2024 - Content sharing on social media is about two primary things… · Curated content is the stuff you find which is relevant to your business but not written by it. ... Influencer content is a great type of curated content. Many platforms (including Feedly and BuzzSumo) will allow you to “subscribe” to an influencer’s content publications. Top influencer marketing strategy: Follow an influencer and then share their content with creative analysis and thoughts (and remember to @mention them when you do) for a few weeks.

July 25, 2025 - Need to make a social media plan for the upcoming year? Here's a complete guide on how to build your social media marketing strategy...

March 10, 2023 - When it comes to using social media in marketing, you need to make sure you’re hitting these five key points: Before publishing posts, develop a social media strategy that executives, the legal team, marketing, and sales will all agree on. Identify why social is being used as a marketing and sales channel, and if there will be any roadblocks.

November 4, 2025 - Tutorials and how-to videos can further strengthen a brand’s authority by providing actionable insights, while also reducing support queries, something 62% of video marketers have seen firsthand. A well-executed YouTube strategy will drive brand awareness, nurture prospects, enhance user engagement, and improve customer retention. As of 2023, Facebook had 3.03 billion monthly active users worldwide.

September 8, 2025 - Here are step-by-step instructions to help you create your social media marketing strategy, including 11 must-have ingredients in your plan!

February 12, 2025 - It’s not enough to just be active on social channels, you need to know how to talk to and serve your audience, share information that informs and excites them, boost brand awareness, and generate leads. Find out how to create an effective social media strategy.

January 9, 2024 - Here are three innovative social media marketing strategies that are particularly effective: Leveraging AI and machine learning for personalization, utilizing short-form video content, and using interactive and immersive content (AR/VR).

April 24, 2025 - Discover 8 essential steps to build a winning social media strategy. Learn how to set goals, choose platforms, create content, engage, and measure success.

July 28, 2025 - De-influencing is a social media trend that gained traction in 2023, particularly on platforms like TikTok, where creators discourage audiences from buying overhyped and unnecessary products. The trend promotes mindful spending and skepticism of traditional influencer marketing...

March 25, 2025 - As more people turn to social media with their queries instead of search engines, 89% of social media marketers agree that social search is important to their overall social media strategies in 2023.

Master social media strategy using ChatGPT, Claude, Gemini, Meta Ads, SEO, content, analytics & 80+ AI tools for growth ... How to use TikTok to create engaging short-form videos to increase website traffic, generate leads, and boost sales · How to use Chat GPT for SMM tasksShow moreShow less · Basic knowledge of digital marketing and SMM is desirable, but not required

If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that you want to capitalize on, or maybe you’re releasing a brand-new product, you will want to plan a social media marketing campaign to help spread the word. But in order to make sure your social media campaign strategy is as successful as possible, you need to plan in advance and consider how it integrates with other strategies.