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Sprinklr
sprinklr.com › blog › social-media-reports
9+ Social Media Reports: Templates & Examples | Sprinklr
January 2, 2025 - For example, if engagement is high but conversions and ROI are low, the report identifies areas for improvement, such as messaging, targeting or ad spend efficiency. ... A channel-specific social media performance report showcases performance metrics of individual platforms like Instagram or LinkedIn to analyze how content performs on that channel.
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Locowise Ltd
locowise.com › blog › social-media-report-examples
Social Media Reports: Tips, Examples and Template - Locowise Blog
March 27, 2024 - Conclude your report with actionable recommendations based on your findings. Outline next steps for addressing areas of improvement, capitalizing on successful strategies, and adjusting your approach to better meet your social media goals. Finally, it’s important to remember that a piece of data may only tell part of the story. Make sure you include context on figures where it is relevant. For example, a spike or dip in performance may have a perfectly valid reason.
Discussions

Do you have any examples of Social media reports?

I have some examples if you would like to see them. I do them for my boss monthly, which includes the site report so all the traffic and analytics regarding the site and then do a social media report as well.

I personally don't use social media analytics software or a website as the company currently has around 2,500 followers (I have been working with them for just under a year) so there is no need to go and splash out on fancy software.

I use Twitter Analytics which is free and built on the back end of Twitter and Facebook insights for Facebook. Then it is all pieced together using Google Analytics to see what traffic came from where and where they went on the site.

Let me know if you are interested in seeing the social media reports i do. I'd be more than happy to send you a couple of snapshots over.

Hope this helps :)

More on reddit.com
🌐 r/socialmedia
9
2
February 19, 2015
How do you structure social media reports when clients don’t care about engagement?
Here’s the quick video version I mentioned, for anyone interested: https://www.youtube.com/watch?v=_aLK-yd63RU Happy to answer any questions or get your feedback! More on reddit.com
🌐 r/SocialMediaManagers
11
3
November 27, 2024
Social Media Report Template suggestions please.
In my experience templates never do the job. It’s always better to build your own from scratch. I use this formula: Recap KPIs Exec summary Performance vs KPI 1 data Explanation So what / actionable recommendations repeat for all kpis Conclusion Actionable next steps Edit : formating More on reddit.com
🌐 r/socialmedia
4
11
February 28, 2018
What should i include in a social media report?
Hi, this is a reminder to not promote your instagram page here, thanks. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns. More on reddit.com
🌐 r/InstagramMarketing
6
2
June 27, 2024
People also ask

What is a social media report template?
A social media report template is a pre-built layout that helps you track, organize, and present key performance data from your social channels—without starting from scratch every time. ·   · Instead of pulling numbers manually from Instagram Insights, Facebook Ads Manager, LinkedIn Analytics, and TikTok dashboards, a social media analytics report template brings it all into one clean, visual format. · It gives you a consistent way to show what’s working, where to improve, and how your social marketing strategy is driving results. · Whether you're building a social media metrics report templat
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whatagraph.com
whatagraph.com › templates › social-media-report
Free Social Media Report Template | Campaign & Performance Reporting ...
How often should you create a social media report?
The frequency of your social media reporting should align with your target audience, goals, and how often your data changes.  ·   · There’s no one-size-fits-all answer, but here’s a breakdown based on common use cases: · Weekly social media report templates are ideal for internal use—especially if you're running fast-moving paid campaigns or high-volume organic content. These reports help social media managers catch trends early, optimize ads on the fly, and adjust content strategy mid-week.  · They’re usually short, focused, and often visualized in a social media insights report template for
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whatagraph.com
whatagraph.com › templates › social-media-report
Free Social Media Report Template | Campaign & Performance Reporting ...
How do you create an effective social media campaign report template for your business?
The easiest way to create an effective social media performance report template is to start with a structure that highlights what matters most — your KPIs, insights, and wins — and automate the rest. ·   · With Whatagraph, you can build that in minutes: · Connect your social channels. Link Facebook, Instagram, YouTube, LinkedIn, or any of 55+ integrations. Your data flows in automatically — no spreadsheets or exports. · Choose a ready-made template. Start with a pre-built social media report template that already includes the essential sections: overview, platform breakdowns, engagement trends
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whatagraph.com
whatagraph.com › templates › social-media-report
Free Social Media Report Template | Campaign & Performance Reporting ...
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Whatagraph
whatagraph.com › templates › social-media-report
Free Social Media Report Template | Campaign & Performance Reporting | Whatagraph
February 3, 2023 - While they’re both built on the same performance data, reports and dashboards serve very different purposes. For example, a free social media report template would be a snapshot of performance over a specific time frame—like a week, month, or quarter.
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Sprout Social
sproutsocial.com › sprout blog › social media analytics › 10 sprout social media reports
10 Sprout Social Media Reports | Sprout Social
March 4, 2025 - In this article, learn which reports to track and 10 social media report examples that enable swifter, better-informed decision-making.
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Talkwalker
talkwalker.com › resource › marketing-essentials › social-media-report-examples
Marketing Essentials - Social Media Report Examples
Social media checklist - free download. Overwhelmed by social media? Daily, weekly, monthly, quarterly tasks? Download social checklist and maximize brand success. Monthly marketing report example Get inspired for your reporting with this stimulating simulated monthly marketing report example
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Reddit
reddit.com › r/socialmedia › do you have any examples of social media reports?
Do you have any examples of Social media reports? : r/socialmedia
February 19, 2015 - You get performance stats for Facebook, Twitter & Instagram, and can also use the platform to schedule posts. All the reports are presented in a really pretty way, and you can download them in pdf and send straight away to your boss if you want to. Hope this helps! ... A sub for professional discussion about social media, news, and best practices.
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Smartsheet
smartsheet.com › content › social-media-report-templates
Free Social Media Report Templates in All Formats
August 26, 2024 - Download the Social Media Monthly Marketing Report Template for Excel · Distill critical month-by-month data and gain a clear picture of your brand's online traction and conversion efficacy with this social media monthly marketing report template.
Find elsewhere
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DashThis
dashthis.com › blog › how-to-write-a-social-media-report
How To Write A Social Media Report [+Template] | DashThis
The KPIs are the most critical part of the report, as it shows whether your social media marketing strategy is working. Here are ten examples of social media metrics ranging from brand awareness to follower engagement and influencer marketing data:
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AgencyAnalytics
agencyanalytics.com › blog › social-media-reporting
Essential Social Media Reporting Guide - AgencyAnalytics
October 19, 2025 - Simplify Reporting & Deliver Results FasterTry AgencyAnalytics for Free · Tracking the number of subscribers or followers for your clients reveals whether campaigns have been effective in targeting and engaging the desired audience. Although this may be considered a vanity metric by some, it’s a key element in any social media analytics report.
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Adobe
adobe.com › express › templates › report › social-media
Free Social Media Report Templates | Adobe Express
Choose from dozens of online social media report template ideas from Adobe Express to help you easily create your own free newsletter. All creative skill levels are welcome.
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Canva
canva.com › home › report templates
Free, printable, customizable report templates | Canva
Generic One-Page Impact Report Charity Report in Pastel Purple Royal Purple Minimalist Monotone Style ... Environmental Social and Governance Sustainability Report in Dark Green Orange Light Green Corporate Clean Style
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Pinterest
pinterest.com › explore › design › business and advertising › social media report
Social Media Report
How to Create Monthly Social Media Reports | Social Media Report Presentation Template. #Instagram #InstagramTrends #Template #Media #Canva ... Social Media Report Template 2025: Weekly Overview Plan your social media strategy with this sleek, pink weekly report template.
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SocialBee
socialbee.com › socialbee blog › social media marketing › social media analytics › complete social media reporting guide + free template
Complete Social Media Reporting Guide + Free Template - SocialBee
June 17, 2024 - You can create various social media reports that focus on specific areas: performance reports track overall results, campaign reports detail the outcomes of organic and paid ads, and competitive reports compare your stats against competitors.
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Tability
tability.io › odt › articles › how-to-create-an-outstanding-social-media-report
How to create an outstanding social media report
Here are some examples of high-level takeaways I might include: Engagement is rising: Our average engagement rate across all social media platforms increased from 7.1% to 9.5%, indicating that our content is resonating well with our audience.
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Catchr
catchr.io › post › social-media-reports
Guide for Social Media reports - Definition, KPIs, Examples
SaaS Companies: These reports typically highlight metrics such as free trial signups, demo requests driven from social channels, and customer engagement or retention rates. From an agency's perspective, a social media report demonstrates value to clients by clearly outlining performance and proving ROI on marketing spend.
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Hootsuite
hootsuite.com › resources › blog › social-media-report-template
Social Media Report Template for Clients or Teams | Hootsuite
Show results clearly and quickly. This editable template helps you report on performance, ROI, wins, and opportunities across platforms.
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Sprout Social
sproutsocial.com › sprout blog › master the art of social media reporting (downloadable template) › social media reporting hub
Master the art of social media reporting (downloadable template)
October 14, 2025 - The example below compares audience ... like: ... According to our 2024 Social Media Content Strategy Report, 81% of consumers want more short-form videos—making video views one metric to keep a close eye on....
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Quora
quora.com › What-should-a-social-media-report-include
What should a social media report include? - Quora
Answer: In one line of thought, we can say there's basically two main different social media reports. Let's call them 'Organic' and 'Presence' reports. In the "Organic report", you can graph and study things like: the sentiment (positive, neutral, negative...) about the products, services and th...
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Reddit
reddit.com › r/socialmediamanagers › how do you structure social media reports when clients don’t care about engagement?
r/SocialMediaManagers on Reddit: How do you structure social media reports when clients don’t care about engagement?
November 27, 2024 -

Some clients just want a clear answer to “Is this working?” and they don’t care about likes, reach, or even impressions.

Over time, I’ve had to rethink how I present reports to non-technical stakeholders. I now structure them in a way that helps guide the conversation instead of defending numbers they don’t understand.

I put together a short breakdown of the 4 key elements I include in every social media report now from the executive summary to paid vs organic splits.

I’d love to hear how you organize your reports, especially for clients who:

  • Tune out when engagement is mentioned

  • Focus only on ROI or budget

  • Don’t see the value in monthly reporting (until it’s framed right)

Drop your wins, mistakes, or favorite formats. I’m genuinely curious how others handle this.

I’ll drop a quick video version of my framework in the first comment.

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HubSpot
hubspot.com › resources › templates › social-media-report
Free Social Media Report - Word, PDF, PowerPoint, Google Docs, Google Slides | HubSpot
Templates help standardize the reporting process, which reduces the likelihood of these errors. Our template comes in formats that are easy to share and access, making it easier to collaborate with your team. ... Download the template: Choose the format that suits you best (Google Docs, Microsoft Word, Google Slides, PDF, or Microsoft PowerPoint). Fill in channel data: For each social media channel (like Facebook or X, formerly known as Twitter), add details about your audience size, number of brand posts, and engagement rate.