I normally start with: Objective of social media marketing for the organisation (measurable). Platform mix to achieve this objective based on usage insights like MAU or time spent on platform/s in your specific target audience. Platform content consumption insights, general and specific to sector. proposed content plan based on platform and consumer insights and how this will help meet the overall social media objectives (e.g. 20:30:50 ratio of content that promotes:informs:engages) paid media strategy to make the most of content created targeted at achieving objectives with cost efficiency KPIs and benchmarks Hope this helps! Answer from myaomii on reddit.com
Qwilr
qwilr.com › blog › how-to-write-a-social-media-proposal
How To Write a Winning Social Media Proposal
October 9, 2025 - The proposal should be compelling, easy to understand, and should highlight your unique value proposition. Think of it as a game plan that outlines your strategies for the client's social media management.
Sprout Social
sproutsocial.com › sprout blog › topics › social media marketing › how to write a successful social media proposal (plus template)
How to Write a Social Media Proposal (Free Template Included) | Sprout Social
August 19, 2024 - A social media proposal is a strategic document that outlines how your skills and subject matter knowledge will help prospective clients reach their business objectives and social media goals.
Social Media Plan/Template
Welcome to the TechSoup Global Community, giving nonprofits a place to share and learn more about technology. Through our online forums, events page, surveys and blog, you can find out what other nonprofits are doing and new resources you can use. Do you have a technology question? More on forums.techsoup.org
Social media marketing proposal format?
Start by setting the stage for why you will make the recommendations you will be making later on. For example, "Twenty-something males use Facebook to stay up to date with their friends and family but don't feel as though it's a good outlet to stay connected to artists. Facebook is viewed as the place they hire marketers to manage. While important for tour dates and album releases, nobody is looking to Facebook to give them the inside look that they really want. What takes a fan to the next level is the close personal connection found on other platforms like Twitter, Instagram and Snapchat. Social media has created a world where there is a high value placed on being genuine, especially when it comes to the artists people are passionate about. So while Joe has varied demographics, it's critical that posts are written from his creative perspective and are true to his personality and we must be careful not to sacrifice genuineness in the name of marketing best practices. For that, we can look to examples like The Rock. He has managed to create a highly successful brand with a balanced mix of marketing messaging and personal branding...." Then write a simple statement of the objective. "We are seeking to increase the following and overall reach of Joe's messaging with a strategically sound, integrated social media campaign. Then list the method: "Facebook - We will use Facebook to post album releases, tour dates, etc. Twitter - We will use Twitter for daily musings and inspirational messages for his following. Other social outlets - We will recommend that he branch out to other platforms like Instagram and Snapchat to provide a more behind the scenes look into his life..." This is the section where you will build out all the specifics they asked for. Then wrap it up with a timeline of when you would produce this work, which may include an editorial calendar to pre-write and schedule posts. If you can guess at estimating the number of monthly hours to manage, even better. Hope this helps. More on reddit.com
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October 30, 2015Best guide for creating a social media strategy from scratch?
To be fair, you should hire an expert for this. You can't template a strategy, and you shouldn't be looking for it for free. It takes training and experience to create a custom strategy for your business. More on reddit.com
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April 16, 2015Advice on social media management proposal template
PM me bro
More on reddit.com 1
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June 15, 2016What is a social media proposal?
A social media proposal is a game plan that outlines your strategies for a client's social media management. It covers everything from the type of content you'll post to how it aligns with their business goals.
qwilr.com
qwilr.com › blog › how-to-write-a-social-media-proposal
How To Write a Winning Social Media Proposal
How should you send a social media proposal?
You should email your social media proposal as a web-based link or PDF. A web-based link using proposal software like Qwilr will allow you to take advantage of analytics capabilities. This way, you know when your proposal was viewed and what sections were looked at most. Be sure to include a short message highlighting the key points so the customer can easily and clearly understand your offering.
qwilr.com
qwilr.com › blog › how-to-write-a-social-media-proposal
How To Write a Winning Social Media Proposal
When should you send a social media proposal?
Send your social media proposal after initial conversations with the client and understanding their needs, but before you start the detailed work. This will ensure that you and the client are on the same page.
qwilr.com
qwilr.com › blog › how-to-write-a-social-media-proposal
How To Write a Winning Social Media Proposal
Videos
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Reddit
reddit.com › r/socialmedia › what do you guys include on a social media strategy and content plan ?
r/socialmedia on Reddit: What do you guys include on a social media strategy and content plan ?
June 24, 2023 -
What do you guys think is the best approach and what should be included, if you have an example that you could share it would be extremely helpful 🫶🏻
Top answer 1 of 5
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I normally start with: Objective of social media marketing for the organisation (measurable). Platform mix to achieve this objective based on usage insights like MAU or time spent on platform/s in your specific target audience. Platform content consumption insights, general and specific to sector. proposed content plan based on platform and consumer insights and how this will help meet the overall social media objectives (e.g. 20:30:50 ratio of content that promotes:informs:engages) paid media strategy to make the most of content created targeted at achieving objectives with cost efficiency KPIs and benchmarks Hope this helps!
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The creation of any strategy, like a content plan, should begin with an analysis of your target audience, niche, as well as direct and indirect competitors. In order to understand what content you need to publish, you need to collect information about what your current and potential followers are interested in. The online Instagram activity tracker Snoopreport helps me a lot. With it, I can track any public profile and receive weekly reports on what hashtags and posts they like, information about their new followings and unfollowings, as well as thematic interests. Thus, based on the data received, I include the following information in the strategy for the month: top 10 most popular niche hashtags; 5 potential bloggers for collaborations, I plan publications for each week and sometimes divide them into topics according to the interests of the audience.
Influencity
influencity.com › blog › en › social-media-marketing-proposal
Social Media Marketing Proposal Examples: Templates for Success
January 17, 2025 - The proposal includes key elements such as campaign goals, strategy, content plan, budget, timeline, and performance metrics. Essentially, this document acts as a roadmap that explains how you will execute a campaign and measure its success, ...
Hootsuite Blog
blog.hootsuite.com › home › how to write a winning social media proposal [free template]
How to write a winning social media proposal [free template]
September 11, 2025 - A social media proposal is a document that outlines your strategy, goals, and tactics for managing a client’s social media presence.
Social Insider
socialinsider.io › blog › social-media-proposal
Social Media Proposal: How to Write One [+ Free Template]
September 23, 2025 - From research to execution, this guide covers all the steps needed to write a social media proposal. To create a winning proposal we've added some helpful metrics and layers of analysis that helps evaluate the effectiveness of a strategy, together with tips to make your proposal stand out.
Quora
quora.com › When-doing-a-social-media-strategist-proposal-would-it-be-best-for-me-to-include-a-strategy-for-my-potential-client-If-not-what-should-I-be-including
When doing a social media strategist proposal would it be best for me to include a strategy for my potential client? If not what should I be including? - Quora
Answer (1 of 2): Please NO! Never include your strategy to a potential client. You should highlight the benefits or end-results but never the strategy. Your strategy is your USP and that potential client is a stranger.
Canva
canva.com › home › docs › social media plan
How to Make Social Media Plans (With Templates & Tips) | Canva
March 11, 2024 - A social media plan is a document that outlines your goals, tactics, and proposed content for your social media marketing efforts. It guides the business on the best ways to use your social channels to engage your target markets and stand out ...
Sendible
sendible.com › insights › social-media-proposal-template
[Free Template] Social Media Proposal: How to Win Clients in 2025
May 29, 2025 - A social media proposal is a strategic document that outlines how your agency plans to help a prospective client meet their business goals using social media.
Airtable
airtable.com › blog › marketing › how to create a social media proposal
How to Write a Social Media Proposal [2023 Guide] - Airtable
Understanding your prospect’s vision for their social media presence—and how that vision fits in with their business goals—is the keystone of your proposal. It’ll help you develop a strategy that connects social performance metrics to the business’s overall goals.
Slideshare
slideshare.net › home › marketing › social media marketing proposal (1).pdf
Social Media Marketing Proposal (1).pdf
The document outlines a social media marketing plan that includes creating monthly content calendars, optimizing profiles on platforms like Facebook and Instagram, regularly posting engaging content along with relevant hashtags and captions, ...
AgencyAnalytics
agencyanalytics.com › templates › proposals › social-media-proposal
Social Media Marketing Proposal Template for Agencies
October 17, 2025 - Deliver professional, platform-specific proposals that land clients faster. This social media marketing proposal template helps your agency outline goals, target audiences, and campaign strategies across all major platforms—without starting from scratch.
AMA
ama.org › home › marketing news articles › how to build a winning social media strategy in 8 simple steps
How to Build a Winning Social Media Strategy in 8 Simple Steps
April 24, 2025 - Discover 8 essential steps to build a winning social media strategy. Learn how to set goals, choose platforms, create content, engage, and measure success.
Techsoup
forums.techsoup.org › t › social-media-plan-template › 1230
Social Media Plan/Template
Welcome to the TechSoup Global Community, giving nonprofits a place to share and learn more about technology. Through our online forums, events page, surveys and blog, you can find out what other nonprofits are doing and new resources you can use. Do you have a technology question?
Indeed
indeed.com › career guide › career development › how to write a social media proposal (with template)
How To Write a Social Media Proposal (With Template) | Indeed.com
2 weeks ago - You may craft an appendix for the proposal that includes industry jargon definitions and graphs and charts to aid clarity and show your projections for results. Consider giving enough detail to show them your capabilities, but not enough specifics that they could take your ideas and replicate them on their own. Within the strategy, focus on points such as: ... The specific actions you can take to improve their social media presence, such as content creation or curation
Sprinklr
sprinklr.com › blog › social-media-proposal
How To Create A Social Media Proposal [+ Template] | Sprinklr
March 11, 2025 - At its core, a social media proposal demonstrates your ability to understand a client’s unique challenges, deliver scalable solutions and provide data-driven strategies that resonate with their target audience.
Smart Insights
smartinsights.com › home › blog › how to create and structure a social media campaign plan, step-by-step
How to create and structure a social media campaign plan, step-by-step
May 22, 2024 - Use our 7-step process to structure your social media campaign plans and integrate them with your marketing campaigns.
Sprout Social
sproutsocial.com › sprout blog › social media marketing: what it is and how to build your strategy › social media marketing hub
Social media marketing: What it is and how to build your strategy
February 19, 2025 - In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.
PandaDoc
pandadoc.com › templates › proposals › marketing proposals › free social media marketing proposal examples and smm strategy templates for client
Free Social Media Marketing Proposal Examples and SMM Strategy Templates for Client
April 3, 2024 - Social media marketing uses social channels to promote a company’s products/services and to engage with its customers. Preface digital marketing proposals with a cover letter. In the main document, begin with an executive summary, followed by goals, schedules, terms and agreements, etc.
Quora
quora.com › How-do-I-write-a-social-media-manager-proposal
How to write a social media manager proposal - Quora
Answer: To write a compelling social media manager proposal, start with a concise introduction outlining your expertise and understanding of the client's needs. Clearly define the scope of services, including content creation, posting schedules, ...