5 days ago - Social media’s popularity is astounding. By today’s estimates, about 5.17 billion people use social media – a 48.6 percent increase since 2019. About 64% of the global population uses social media today – an all-time high.

3 days ago - Percentage is the percentage of a country's population that are Internet users. Estimates are calculated by the International Telecommunication Union using aggregate data. All United Nations member states are included, except North Korea, whose number of internet users is estimated at a few thousand. ... the estimated number of internet users; calculated by multiplying the population percentage, by the population count data from the CIA. ... ^ the statistics ...

1 week ago - China has the highest number of social media users worldwide. 1.18 billion people in the country use social media, and this number is anticipated to reach 1.36 billion by 2030.

April 15, 2025 - The United Arab Emirates had the world’s highest social media penetration rate at 112.5% of the population actively using platforms. Saudi Arabia (94.3% active usage) and South Korea (93.4%) followed as countries with very high social media ...

Number of social network users worldwide as of January 2023, by region (in millions) Basic Statistic Social media: active usage penetration in selected countries and territories 2024

November 19, 2025 - As of April 2024, the UAE had the highest social media penetration rate globally out of selected countries and territories, with a whopping 115 percent. Saudi Arabia and South Korea followed, with 96.2 percent and 93.4 percent of active usage ...

All the latest stats for social media use around the world, including active user numbers for Facebook, Instagram, WeChat, TikTok, WhatsApp, and many more.

The United States has one of the highest social media usage rates in the world, with 302.35 million active social media users. Let's take a closer look at the most popular platforms and usage trends: Facebook is by far ...

February 14, 2025 - Research by Global WebIndex that we reference in this article shows that globally, 63.9% of the world's population uses social media. The average daily usage is 2 hours and 21minutes ...

July 14, 2025 - Here’s a closer look at social media user statistics for the 10 most-used platforms worldwide: Here’s more information about each platform. Facebook users engage with a mix of personal updates, groups, events, news, and marketplace features. In North America and Europe, the platform skews toward older demographics, while Asia-Pacific and Latin America see younger, mobile-first audiences. Specific content preferences differ by region, with lifestyle and family themes popular in the US and community or commerce-focused content resonating in Southeast Asia.

Some of the more developed markets have shown signs of plateauing which could be driven by aging populations in these countries. During a typical day in Japan, people spend only three quarters of an hour staying connected on social networks. Germany posts only slightly higher numbers, with users going on social media for one hour and twenty minutes every day, while the UK and the U.S. both spent closer to two hours per day engaging with social media · The Philippines use social media 3 hours 50 minutes a day on average. Image: Statista

December 29, 2023 - There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users.

April 1, 2025 - The United States is the biggest user of LinkedIn. Over 185 million Americans used LinkedIn, meaning about 57% of all Americans have a LinkedIn profile or have used the platform in some capacity.

Browse social media user stats for every country. See total users by platform, updated monthly with the latest global insights.

June 25, 2024 - Brunei has the highest social media penetration rate of any country at 116.5%. Note that this suggests there are more social media users than citizens in Brunei, which seems nonsensical.

June 17, 2020 - Which platforms are most popular in each country? And how does this impact the way companies build consumer profiles? In areas where social media usage is high, information gleaned from social media is an accurate picture of public opinion, preferences, and demands.

January 20, 2025 - This growth reflects the increasing influence of social networks worldwide, with diverse usage patterns across different regions. China leads the pack with approximately 1.1 billion social media users, representing 74.68% of its population.

September 18, 2019 - From a back-of-the-envelope calculation, we know that if Facebook had 2.3 billion users in 2019, then at least 30% of the world was using social media.2 This is just an average – usage rates were much higher for some world regions, specifically ...

This graph shows the stats of social media worldwide based on over 5 billion monthly page views.

May 19, 2025 - As of January 2023, Eastern Asia accounted for over 1.2 billion social media users, whilst Southern Asia had over 961 million social media users.