November 19, 2025 - Below, we have a history of the average time spent on social media since 2021. Data is based on internet users from 53 countries, aged 16 and over, on any device. ... There you have it for our rise of social media statistics roundup. In terms of technology adoption, it’s mind-blowing to see how quickly social media adoption has grown across the world. Furthermore, there’s a growing number of new social media networks adding more users. Backlinko is owned by Semrush.

All the latest stats for social media use around the world, including active user numbers for Facebook, Instagram, WeChat, TikTok, WhatsApp, and many more.

This graph shows the stats of social media worldwide based on over 5 billion monthly page views.

3 weeks ago - In 2012, Facebook was home to 54 percent of social media users worldwide, LinkedIn was home to over 16 percent, and Twitter had 13 percent of the world’s social media users. By 2021, Facebook had 69 percent of the world’s social media users, Instagram had 40 percent of the world’s social media users, LinkedIn had 28 percent, and Twitter had 23 percent.

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April 15, 2025 - This figure has grown by 490 million over the past 12 months, delivering year-on-year growth of more than 13 percent. The number of social media users is now equivalent to more than 53 percent of the world’s total population.

June 25, 2024 - The number of social media users grew by 10.1% over the last year, and the current growth rate is faster than it was pre-pandemic. There were around 420 million more social media users in 2022 than in 2021.

February 10, 2023 - January 2021: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & SimilarWeb traffic data.

July 8, 2025 - Number of social media users by year (and year-over-year growth rate) The table below shows the growth in the global social media penetration rate over time. Penetration rate is the number of social media users as a percentage of the global population. The two biggest increases in social media penetration over the last decade came between 2016 and 2017, and 2020 and 2021 (during the pandemic).

The overall most popular social ... Facebook. In January 2021, Facebook had some 2.74 billion accounts, followed by YouTube and WhatsApp with roughly 2.3 billion and two billion users respectively....

Number of social network users worldwide as of January 2023, by region (in millions) Basic Statistic Social media: active usage penetration in selected countries and territories 2024

June 17, 2020 - Social media use varies from country to country. Which country’s social media users are the most and least active? Which platforms are most popular in each country?

France has a high social media penetration rate, with over 54.4 million active social media users. This is not surprising, given the country's reputation for fashion, art, and culture, which has made it a hub for creativity and innovation.

Browse social media user stats for every country. See total users by platform, updated monthly with the latest global insights.

April 15, 2025 - The top headline this quarter is that social media users have passed the 4½ billion mark, but there are also big new numbers for Internet users in China, TikTok’s active user base, and Facebook’s advertising audience.

April 1, 2025 - One-third of Facebook’s users made a purchase directly from or on the platform in 2021. That number is expected to grow significantly over the next few years and will only increase the value of the Facebook brand. Instagram is the third biggest social media platform in the world by users. It was purchased by Facebook (now Meta) in 2012 for a record-setting $1 billion. Since then it has exploded in popularity with billions of users worldwide. Here are the social media user statistics you need to know about Instagram.

February 14, 2025 - We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and, most recently, the Datareportal global digital overview with the latest 2025 review published in February showing the headline statistics of social media usage: This post will apply the latest reports to our answers in 7 key areas crucial to understanding consumer use of social networks: Q1. What is the overall popularity of social media compared to internet use globally? Q2. Which are the most popular social networks by demographics (age and gender)?

September 1, 2022 - Nov 02, 2021 · Articles · •social media marketing · by Digital Marketing Institute · Share via: ▶ · LinkedInLinkedIn Personal Page · ▶ · Social Media MarketingThe Value of Building a Social Media Community · ▶ · Social Apps and Other PlatformsPinterest Posts ·

April 15, 2025 - The trend continues with an increase from 4.48 billion in 2021 to 4.95 billion in 2023, and further projections indicate a steady climb to over 5 billion users by 2024, reaching approximately 5.84 billion by 2027.

Germany posts only slightly higher numbers, with users going on social media for one hour and twenty minutes every day, while the UK and the U.S. both spent closer to two hours per day engaging with social media.