Statista
statista.com › statistics › 272014 › global-social-networks-ranked-by-number-of-users
Biggest social media platforms by users 2025| Statista
November 19, 2025 - Facebook, YouTube, Instagram, and WhatsApp are the most popular social networks worldwide, each with at least two billion active users.
Wikipedia
en.wikipedia.org › wiki › List_of_social_platforms_with_at_least_100_million_active_users
List of social platforms with at least 100 million active users - Wikipedia
4 days ago - This is a list of social platforms with at least 100 million monthly active users. The list includes social networks, as well as online forums, photo and video sharing platforms, messaging and VoIP apps. ... ^ When monthly active users is not available, it is estimated to be more than 100 million ...
What’s the most active social media platform right now?
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March 13, 2025Which social media platform do you still use/not use?
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March 6, 2025Why is Facebook still ostensibly the largest social network in the US?
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December 13, 2024Most popular social networks worldwide
i never understood why messaging apps like WhatsApp, Telegram or WeChat get classified as Social media...? More on reddit.com
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June 1, 2025How do marketers choose the right social media platforms for their brands?
When selecting a social media platform, businesses should consider their target audience, the nature of their content, and their marketing goals. · It’s essential to identify where the target audience spends most of their time online. Businesses should also evaluate which platforms best suit their content type, whether it’s text-based, visual, or video. · Additionally, understanding each platform’s features and advertising capabilities can help in aligning strategies to nurture customer engagement and drive conversions.
searchenginejournal.com
searchenginejournal.com › sej › social media
The Top 10 Social Media Sites & Platforms
How can marketers leverage social media statistics to improve their strategies?
Marketers can use social media statistics to refine their strategies in various ways, including: · Identifying Trending Platforms: By understanding platform growth trends, such as user base increases, marketers can determine where to focus their efforts. · Understanding User Behavior: Statistics on how users interact with platforms, like average time spent or content engagement rates, help tailor content for maximum impact. · Benchmarking and Measurement: Data regarding average engagement rates and other KPIs enable marketers to gauge their performance against industry standards. · Content Opt
searchenginejournal.com
searchenginejournal.com › sej › social media
The Top 10 Social Media Sites & Platforms
What are the benefits of social media marketing for businesses?
Social media marketing offers a variety of benefits for businesses. It allows brands to connect with a vast audience, engage with customers in real time, and gather insights from direct feedback and social listening. · Marketing on social platforms can increase brand visibility and recognition, drive targeted traffic to websites, and enhance customer loyalty through regular interaction. · Moreover, social media provides data analytics that can drive informed marketing decisions and strategies, ensuring businesses can measure the effectiveness of their campaigns.
searchenginejournal.com
searchenginejournal.com › sej › social media
The Top 10 Social Media Sites & Platforms
Videos
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Pew Research Center
pewresearch.org › fact sheets › internet & technology › platforms & services › social media › social media fact sheet
Demographics of Social Media Users and Adoption in the United States
November 20, 2025 - Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Khoros
khoros.com › resources › social-media-demographics-guide
The Ultimate Social Media Demographics Guide
On average, U.S. Instagram users spend 33.1 minutes per day on the platform ... Pinterest is one of the most gendered social media channels, which may inform which brands target this audience and how they do so.
Exploding Topics
explodingtopics.com › blog › top-social-media-platforms
Top 35 Social Media Platforms (2026)
3 weeks ago - According to the latest available data, Facebook is now the world's most popular and widely used social media platform. With over 3 billion monthly active users, approximately 37% of the world’s population uses Facebook at least once per month.
Smart Insights
smartinsights.com › home › blog › global social media statistics research summary
Global social media statistics research summary 2025 [Feb 2025 update]
February 14, 2025 - Instagram, Pinterest, Linkedin, Reddit and Twitter users all report 'follow/find information about products/brands' in their top 3 motivations. Social media statistics benchmarking tool Rival IQ produces these useful sector-by-sector benchmarks of social media engagement metrics including:
DataReportal
datareportal.com › social-media-users
Global Social Media Statistics — DataReportal – Global Digital Insights
LinkedIn ranks fifth with a reported global ad reach figure of 1.33 billion, but it’s important to highlight that this figure is based on the platform’s total registered members, and is not representative of the platform’s monthly active users. ... Social media companies occasionally offer figures for overall platform use too, and in some cases, these totals can differ markedly from the figures that the same companies publish for the potential ad reach of their platforms. The most recent figures offered by the companies themselves suggest that Facebook has the greatest number of monthly active users, although it’s important to note that some of the figures in this ranking represent monthly active users, while other figures reflect potential advertising reach, which tend to be lower than figures for total monthly active users.
Adam Connell
adamconnell.me › home › 23 leading social media platforms for 2025 (ranked by monthly active users)
23 Leading Social Media Platforms For 2025 (Ranked By Monthly Active Users)
May 19, 2025 - It blew up quickly, gaining millions of users in a matter of months, and was acquired by Facebook (now Meta) a couple of years later in 2012. ... 70.4% of Instagram users say they use it to ‘post or share photos or videos’, making this the number one use case. 16.5% of surveyed social media users said Instagram is their ‘favorite’ social media platform, which is more than any other network.
Search Engine Journal
searchenginejournal.com › sej › social media
The Top 10 Social Media Sites & Platforms
November 7, 2025 - Unlike other social media platforms, LinkedIn does not publicly share its number of monthly active users. However, as part of the EU’s new DSA, the company did release MAU counts for its EU users. By taking the percentage of active users in the EU and applying the same trends to global user counts (and accounting for variations in usage), the team at Social Media Today was able to come up with “less than 350 million” as a reasonable estimate.
Pew Research Center
pewresearch.org › internet & technology › platforms & services › social media › americans’ social media use 2025
Americans’ Social Media Use 2025 | Pew Research Center
November 21, 2025 - YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.
Reddit
reddit.com › r/socialmedia › what’s the most active social media platform right now?
r/socialmedia on Reddit: What’s the most active social media platform right now?
March 13, 2025 -
For what I know is that nobody doesn’t use DeviantArt or pixiv anymore. And lemon8 is dead and nobody doesn’t use Instagram anymore and twitter is useless now and discord is filled with toxic people and RedNote is been inactive since all the American TikTokers started using TikTok again after the ban was lifted back in January and then nobody doesn’t use facebook anymore and Bluesky is completely inactive and Mastodon is also inactive as well and Reddit is still filled with toxic people as well and TikTok itself well its mostly just artificial intelligence taking over it after the ban had been lifted! And nobody doesn’t use Likee and clapper and nobody doesn’t use Snapchat as well! So is there any other social media that’s most likely active where everyone is using nowadays?
Edit: for those are you confused what I’m meant by TikTok got banned well im referring to the TikTok banned in the USA had happened back in January 19th!
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Below are 2024 stats as more recent 2025 quarterly stats haven't been fully parsed yet: Facebook is still the top social media platform with 3.1 billion monthly active users. YouTube comes in second with 2.5 billion active users. Instagram and WhatsApp both have 2 billion monthly active users. TikTok had 1.562 billion monthly active users in 2024 (excluding shutdown). Reddit has around 850 million monthly active users. Snapchat has around 800 million active users. Threads has over 130 million monthly active users. Mastodon has around 975,000 monthly active users. And so on... if you run a Google search, you'll find various lists that have collated 2024 MAUs (monthly active users) for even the smallest platforms (such as Bluesky).
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Lemon8 isn't dead and neither is Instagram. If it seems dead then that means your niche doesn't use the platform. It all depends on your niche. Some niches thrive on Facebook and Twitter, but not other platforms.
Exposure
exposure.com › insights › social › how to choose the right social media platform to reach your target audience | exposure blog
How to Choose the Right Social Media Platform to Reach Your Target Audience | Exposure Blog
May 2, 2025 - Trying to choose the right social media platform for your target audience? These are the most popular social media channels by age group and gender.
Backlinko
backlinko.com › home › blog › social media usage & growth statistics
Social Media Usage & Growth Statistics
November 19, 2025 - According to the Global Web Index, global users aged 16+ access an average of 6.83 social media platforms each month. That rises up to 7.71 platforms among audiences aged 16-24 years old.
Sprout Social
sproutsocial.com › sprout blog › topics › social media marketing › social media demographics to inform your 2025 strategy
Social Media Demographics to Inform Your 2025 Strategy | Sprout Social
October 21, 2025 - When it comes to making direct purchases on social media, Facebook is the top social media platform (39%), followed by TikTok (36%) and Instagram (29%). Learn more about other vital Facebook statistics to prepare your 2025 strategy.
Ooma
ooma.com › home › what is the most popular social media platform for each age group?
What is the most popular social media platform for each age group?
July 21, 2025 - According to a survey of U.S. adults ... social media, most actively using YouTube (93 percent), Instagram (76 percent), Facebook (68 percent), Snapchat (65 percent) and TikTok (59 percent)....
Social Searcher
social-searcher.com
Social Searcher - Free Social Media Search Engine
Use our Users Search tool to look up public social media profiles by name or username. Instantly find social accounts, discover related profiles, and explore cross-network identities — all in one place. Try Users Search → ... Explore Trending Hashtags across social platforms and track the most viral tags shaping conversations today.
Axios
axios.com › 2025 › 11 › 28 › pew-social-media-reddit-youtube-ai
Social media users flee X, flock to TikTok and Reddit according to Pew Research
November 28, 2025 - By the numbers: Pew Research Center surveyed 5,022 U.S. adults between Feb. 5 and June 18, and found that YouTube (84%), Facebook (71%) and Instagram (50%) remain the most widely used social platforms.
Salesforce
salesforce.com › au › commerce › social-media-platforms
The 10 Most Popular Social Media Platforms in 2025 | Salesforce ANZ
As of 2025, the four most popular social networks worldwide are Facebook, YouTube, WhatsApp, and Instagram based on monthly social media users. It doesn’t look like that’ll change anytime soon, but TikTok is still growing rapidly, so we ...
StatCounter
gs.statcounter.com › social-media-stats
Social Media Stats Worldwide | Statcounter Global Stats
This graph shows the stats of social media worldwide based on over 5 billion monthly page views.
Wharton School
executiveeducation.wharton.upenn.edu › home › thought leadership › wharton online insights › which social media platforms should i use for my business
Which Social Media Platforms Should I Use for My Business? - Wharton
May 21, 2025 - Instagram, a photo- and video-sharing social network owned by Facebook, is the third most popular social network in the U.S. While 37 percent of total American adults use it, it’s particularly popular with younger demographics. ... If your business targets 18-to-29-year-olds, you want to be on Instagram to reach the 67 percent of them who are active on the channel. Instagram is focused on the visuals. Even though photos and videos shared on Instagram can be captioned, it’s the visual that draws users in and compels them to read a description.